The aim of this thesis is to develop a possible strategy for the steel company ArcelorMittal Ostrava a.s. First part of thesis is about the strategy analysis creation. Its divided into external and internal analysis parts and final SWOT analysis. Final part of thesis concludes evaluation and selection of optimal strategy and outline its implementation and monitoring.

This thesis is aimed on analysis of external and internal environment of the monitored company. The aim is to find out the competitive position in the market, the financial situation and assessment of ability and resources to draw. The results of analysis can help to appoint the current position of the company, the opportunity to make a strategy and suggestion for a future expansion.

This study intends to understand the current development of medical equipment industry in Taiwan and the application of strategies in the company of study. Internal and external analyses are performed to the industry and the company studied using analytic methods such as strategy or competition theory in order to investigate the difference caused due to different strategies taken by a company, which leads to changes in the core competitiveness and competition advantages over others. In addition, the overall environment and competitive advantages of Taiwan¡¦s medical equipment industry is examined. Case analysis and literature review are introduced as the tools for research and analysis. Different stages of development of the company studied is observed via in-depth interviews and analyzed with data summarization and regression. The different strategies used in each of the stages allow changes in the core competitiveness and competition advantages over others. Suggestions are provided at the end for the reference of the company studied or the entire industry. This study has reached the following conclusion: 1.The environment and recourse for the development of Taiwan¡¦s medical equipment industry has not yet been mature. The industry still has to find out the appropriate separation or position for itself in the global market. Only the use of right strategy provides the opportunity of success. 2.Business strategy, core competitiveness and competition advantage have influence to one another, which leads to an interactive relationship among the three. A company has to examine periodically its resources and capabilities in order to identify whether its business strategy or competition advantage can still be maintained. 3.As the stage of growth or the position in the grand environment that a company is at is different, there is difference in the strategy used and core competitiveness. As the result, a unique business model or management methods will come to shape, and the company¡¦s own competition advantage will be created. 4.A company establishes its business guidelines or operations based on its strategies, but the power of execution is the most important to strategy management. Due to the embodiment of execution power, the company studied is able to put the effects of its strategies to the extreme, and its idea of sustainable operation of business is able to fulfill. 5.Changes come swiftly in the industrial environment. A successful model of yesterday is not necessary to fit today. A company has to find out the strategy that is the best for its development through series of analyses and keeping improving its core competitiveness and competition advantages in order to face what is thrown at it in the future, look for the best opportunities and make the most profits.

The diploma thesis focuses on enterprise performance assessment. Based on financial analysis methods the company's financial health is evaluated. Results are compared with three competing companies. Comprehensive company performance also contains strategic analysis, credit management analysis and analysis of stakeholders' satisfaction. Recommendations and suggestions to sustain company performance are defined at the end of this thesis.

Becoming an entrepreneur is an important decision in human life, greatly affect his future. By becoming an entrepreneur but his work is just beginning. Writing the business plan should be granted only as an entrepreneur finds what you need to know everything and starts his own for practice. Also, external companies use a business plan as a basis for possible cooperation. Determining customer needs should be one of the priorities of entrepreneurs. Meet the needs of not only his, but also forms the basis of customers' success of any business. Regular surveys of current needs, frequent communication with customers is the only way to get closer to their actual needs. The entrepreneur can be successful, but today, changes that are too often can not predict, it is important to have a written policy options that can be used if necessary. Individual variants constantly innovate in order to keep actual.

The title of this Diploma Thesis is Strategy Analysis of the Enterprise. Subject of the Thesis is to analyse the current status of Zlichovec Brewery and to propose suitable strategy for further developing the Brewery in future. Method of the external and internal environment analysis is applied in the Thesis. Theoretical/methodical factors defining individual analyses is included in the first part of the thesis whereas practical application of the indentified findings on the respective Brewery is described in the second part. Based on the results debated in the second part thereof, evaluation of the existing strategy is provided and eventual changes in order to improve development of the Enterprise or to modify its strategy respectively are formulated.

This diploma thesis with the topic "Strategic analysis of a company" involves both the analysis of internal processes, sources, abilities and the impact of environment on the business. The construction company Skanska that is analyzed, operates in the area of the Czech and Slovak republic as a holding company with the central in Sweden. The target of this diploma thesis is to give a recommendation for good strategy of this company.

The aim of my thesis is to estimate objectivised value of the company FORTUNA sázková kancelář, a.s. on the date 31st December, 2010. The work is divided in 5 main parts. The first part begins with an overview of basic information about the company. After that strategic analysis and financial analysis have been done. Strategic analysis defines relevant market and gives the company forecast of the sales. Financial analysis verifies the financial health of companies valued and reveals their financial risks alternatively. In the third part generators of value have been analysed and predicted. On the basis of the generators of value the complete financial plan has been set up. Finally, the DCF valuation methods Entity and the market comparison have been implemented.

Abstract The primary research target of this dissertation is to develop new strategy analysis frameworks, focusing on analysing changes in strategic position as a function of variations in life cycle s-curve/time/typology/market share/orientation. Research is constructive and qualitative by nature, with case study methodology being the adopted approach. The research work is carried out as a compilation dissertation containing four (4) journal articles. The theoretical framework of this dissertation is built from strategy analysis, as well as from strategy orientation and typology theories. Strategy analysis focuses to examining the strengths of business positioning; understanding the external and internal factors that influence a position or orientation. In strategy analysis, several frameworks or tools can be used. The SWOT, PEST, Five Forces, Four Corners, Value Chain, and Blue Ocean strategy profile analysis frameworks are introduced in this research. Strategy orientation or focus can be described as the underlying attributes of a company’s strategy, which directs decision making and orients the activities within a company towards a specific course. Using strategy orientation or focus as a means of innovating and guiding decision making fosters an environment conducive to strategizing, thereby facilitating the formulation of the actual strategies followed by the company. In this dissertation, the Miles and Snow (1978) strategy typology is introduced along with market orientation, product orientation, technology orientation, and customer orientation (focus). This research contributes to existing literature in that it provides a set of strategy analysis frameworks. Each of the frameworks answers a specific research question within the research target. The frameworks created are life cycle with a strategy typology framework, four-way strategy orientation framework, strategy orientation framework with market share analysis, and orientation with a typology framework. All these frameworks can be used individually. Together, they build an analysis toolbox that can generate valuable information from analysis. The developed strategy analysis frameworks are tested with two case companies’ strategy materials taken from publicly available annual reports. The case companies are Nokia and Amer. Empirical results show that the developed strategy analysis frameworks can generate new information regarding case businesses strategy, and detect changes in strategic positions. The theoretical implications of this dissertation contribute to research on strategy analysis, and are a result of combining the perspectives adopted in the strategy analysis frameworks with those of the strategy orientation domain, thereby creating new strategy orientation analysis frameworks. Areas for further research include the linkage of business success to orientations, transformation strategies, and consumer focus as elements of strategy formulation. / Tiivistelmä Tämän tutkimuksen tavoitteena on kehittää uusia strategian analyysikehikoita, joitten tavoitteena on tutkia muutoksia strategisessa asemassa. Muutosten lähteenä voivat olla vaihtelut elinkaaren/ajan/typologian/markkinaosuuden tai orientaation suhteen. Tutkimus on konstruktiivista ja laadullista, käyttäen case-tapaus menetelmää. Tutkimus on toteutettu julkaisuväitöskirjana, sisältäen neljä (4) tieteellistä julkaisua. Tämän tutkimuksen teoriaosuus on rakennettu strategia-analyysin, strategisen suuntautumisen ja typologian teorioista. Strategia-analyysissa tutkitaan yrityksen strategisen aseman vahvuutta, pyrkien ymmärtämään ulkoisten ja sisäisten tekijöiden vaikutuksen asemaan tai strategian suuntautumiseen. Strategia-analyysissa voidaan käyttää useita analyysikehikoita tai työkaluja. Tämän tutkimuksen teoriaosuudessa esitellään SWOT, PEST, Five Forces, Four Corners, arvoketju ja sinisen meren strategian analyysikehikot. Strategiseksi suuntaumiseksi tai keskittymiseksi voidaan luonnehtia niitä strategian piileviäkin ominaisuuksia, jotka tosiasiassa ohjaavat päätöksentekoa ja suuntavat yrityksen toimintoja kohti tiettyä päämäärää. Strateginen suuntautuminen tai keskittyminen ohjaa yrityksen todellisen strategisen suunnan määrittämistä. Tutkimuksen teoriaosuudessa esitellään Miles ja Snown (1978) strategiatypologia, kuten myös markkinasuuntautunut, tuotesuuntautunut, teknologiasuuntautunut ja asiakaskeskeisen strategian tunnuspiirteet. Tämän tutkimuksen tuloksena on syntynyt kokoelma strategian analyysikehikoita. Jokainen rakennettu analyysikehikko vastaa erilliseen tutkimuskysymykseen tutkimustavoitteen sisällä. Rakennetut kehikot ovat elinkaarimallin ja strategia typologia -analyysikehikko, neljän-suunnan strategisen suuntautumisen analyysikehikko, strategisen suuntaumisen ja markkinaosuuden analyysikehikko sekä strategisen suuntautumisen ja typologian analyysikehikko. Kaikkia näitä kehikoita voidaan käyttää erikseen strategian analysointiin. Yhdessä nämä kehikot muodostavat arvokkaan analyysityökalupakin. Kehitettyjä strategian analyysikehikkoja on testattu kahden case yrityksen strategia-aineistolla, jotka ovat olleet saatavilla julkisista vuosikertomuslähteistä. Case yrityksinä ovat Nokia ja Amer. Tutkimustulokset osoittavat, että kehitetyt analyysikehikot pystyvät tuottamaan uutta tietoa case yritysten strategiasta ja havainnoimaan muutoksia strategisessa asemassa. Tämän tutkimuksen tulokset luovat uutta tietoa strategisesta analyysista. Tutkimus yhdistää strategia-analyysin ja strategisen orientaation tutkimusta, ja luo uusia strategisen suuntautumisen analyysikehikoita. Jatkotutkimuskohteina voivat olla niin yrityksen liiketaloudellisen menestyksen suhde strategiseen orientaatioon, muutosstrategiat sekä asiakaskeskeisyys osana strategian muodostamista.

The objective of this thesis is to make the strategic analysis of the company ELTSEN. Based on results of internal and external analyses specify the current position and for this position find the appropriate strategy for development of the company.