Balanced Scorecard (BSC) is one of the current methods of strategic management and planning. Unlike some methods are focused on non-financial measures, when their connection with financial indicators leads to more efficient management of business performance. Dynamic BSC is one of the modifications of the BSC method, which uses elements of system dynamics and system thinking, for its optimization. One of the elements that are used in conjunction with this method, the strategy maps, which is used to visualize the interdependence of goals and metrics between basic BSC perspectives (financial , customer , internal processes , learning and growth). Balanced Scorecard and strategy maps can also serve as a tool for communicating critical information in enterprise-wide breadth. This use allows employees at lower levels of management to be informed about the objectives of the company, and their specific involvement to achieve them (their contribution to strategic , tactical and operational objectives ). The contribution of the thesis is the exploration and subsequent evaluation , which is the awareness and use of methods Balanced Scorecard and strategy maps to support communication and awareness in enterprises.

Cilem teto diplomove prace je zamerit se na predmet ktery se tyka rizeni znacky (branding). Primarnim cilem je shrnout problematiku rizeni znacky a nasledne aplikovat dosazene poznatky o vybrane znacce pusobici na ceskem trhu v prumyslu onlinovych hudebnich prehravacu. To znamena vyhodnoceni analyticke casti, ktera popisuje stavajici strategii rizene znacky a jeji soucasnou situaci na trhu. Zminene vyhodnoceni znacky vychazelo z prehledu teoretickych ramcu a jejich strategickych moznosti obsazenych v teoreticke casti. Nasledne jsou navrzeny pripadna doporuceni, ktera nabizi strategicke moznosti rizeni znacky, jez jsou navrzeny k tomu, aby znacce pomohli vylepsit svou pozici na ceskem trhu.

The Master’s thesis deals with the issue of the proposal of a marketing strategy in Melzer company in the area of Customer Relationship Management (CRM) of Information Systems (IS). It concentrates on modern marketing conception and emphasizes the necessity of effective CRM. It explains important factors in connection with successful CRM IS implementation. It analyses domestic market of CRM IS including information system QI which is supplied by Melzer company as well as an internal CRM atmosphere in the firm. In the practical part there are analytical conclusions and recommendations leading to the proposal of the marketing strategy. This should significantly enable the firm to penetrate into the market of CRM IS and become successful.

The research was aimed at addressing the challenge of evaluating a large scale change intervention in a large organisation and in a complex environment. Finding robust, meaningful yet realistic methodologies from among the array of possible approaches, methods and techniques has proved problematic, for both organisational practitioners and academics alike. The research explored this issue of choice from the perspective of 'fit for purpose' and suggests a multi-faceted approach, using a range of evaluation methods and techniques, which were applied to an ongoing example at the BBC. It was also planned to use structural equation modelling (SEM) techniques to examine the relationships between variables critical to the study. The approach described represents a 'pilot' evaluation exercise, which drew on data collected from early cohorts going through the BBC Leadership Programme, a key element of the 'Making it Happen' change strategy initiated by the then Director General, Mr. Greg Dyke. As a second level of research, an evaluation of the primary evaluation itself, i.e. of the BBC Leadership Programme, was also undertaken to assess the effectiveness of the primary evaluation strategy and its implementation. Three hypotheses were examined in terms of programme impact: It was proposed that participation in the programme would bring about collective improvements in individual leadership behaviour (Ho1), leading to improved departmental performance across the business (Ho2), in turn, resulting in improved organisational performance (Ho3). Due to limitations in the application of the methodology it was not possible to use SEM analyses on the data collected. Alternative analyses failed to demonstrate conclusive support for all three hypotheses and, while other factors besides programme attendance appear to influence leadership performance the afore-mentioned limitations restrict the ability to draw firm conclusions. Following evaluation of the primary evaluation it was evident that, as a pilot exercise, important outcomes from the programme evaluation give rise to 'lessons learned' and changes are suggested for any future evaluation exercise of this kind.

Thesis (PhD) -- Macquarie University, Macquarie Graduate School of Management, 2008. / Bibliography: p. 301-327. / Introduction -- Literature review -- Methodology and phase 1 research design -- Phase 1 findings -- Phase 2 research design -- Phase 2 findings -- Conclusions and implications. / This research examines the relationship between innovation project portfolio management (IPPM) capabilities and competitive advantage. Innovation projects - or projects for the development of new products - are of escalating importance in an increasingly competitive, globalised and deregulated environment characterised by shortening product lifecycles and dynamic markets. IPPM capabilities aim to improve the success rates for product innovation activities by providing a holistic and responsive decision-making environment to maximise the long-term value of innovation investments across the portfolio of innovation projects. This research takes a wide view and investigates the overall rganisational capability for the management of the innovation project portfolio. -- Successful product innovation is no longer primarily a concern of manufacturing-based industries - product development in service industries is a growing endeavour in an increasingly important industry. Therefore this research includes service product development environments and is the first to extend beyond the traditional manufacturing industry base for IPPM research. This is also the first study to investigate IPPM capabilities in Australia. -- A pragmatic perspective guides a two-phase study encompassing a quantitative survey and a qualitative multiple-case study, the combination of methods providing a deeper level of understanding than could be achieved by either method alone. Findings support prior IPPM studies and suggest a positive relationship between structured IPPM capabilities and improved new product outcomes. The research highlights similarities and differences between service and manufacturing environments, and suggests future challenges will result from the increasing blurring of the boundaries between service and manufacturing industries. This research adopts a 'dynamic capabilities' perspective and draws on organisational learning theory to investigate the path-dependent nature of IPPM capability development. It adds to the understanding of how IPPM capabilities work with the resource base and contribute to competitive advantage. The findings of the research are presented in a maturity model and several conceptual models, and areas for future research are identified. / Mode of access: World Wide Web. / xxvii, 436 p. ill. (some col.)

The present diploma thesis is focused on description and comparison of strategic management of human resources in kindergarten and kindergarten with remoted institutions in Carlsbad Region. The theoretical part introduce the fundamental terms connected with the strategic management of human resources from different perspectives, and the methods of strategic management of human resources in school institution. The empirical research reveals and compares the strategic management of human resources in kindergarten and kindergarten with remoted institutions. Further, the empirical research of strategic management is focused on the size of kindergarten in terms of number of classes. Two research methods were chosen: questionnaire and semi-structured interviews. The semi-structured interviews were added due to obtaining of more specified and detailed information concerning given topic. Based on the results, it may be stated that the management of kindergarten and kindergarten with remoted institutions is strategic as regards human resources. However, the management differs one from another. The most important condition, affecting the strategic management of human resources, is the number of classes in the kindergartens.

Tourism is dynamically developing industry of its kind and an important economic factor in a whole world. It acquires an importance in the Czech republic and its regions, in Vysočina region as well. Vysočina region has got a great potential for tourism development but it has not been utilized enough so far. The goal of this dissertation thesis is to create an image of current state of tourism in Vysočina region, evaluate its prerequisites and possibilities that should be taken into account in the future. On the basis of medium-term documents and strategies created by the region and tourism organisation particular goals and mesures are introduced and subsequently evaluated. Thanks to findings from the SWOT analysis and strategies some solutions and projects are suggested at the conclusion of the thesis. They could help for further development. The dissertation thesis reports the view to current tourism issues of in Vysočina region.

The aim of the thesis was to develop an effective hedge strategy for a Czech importing pharmaceutical company. To this goal, I used both theoretical knowledge from the first and second chapter, and internal data of the company. Particularly, this thesis is dedicated to its management, however, it may also inspire those who are interested in this issue.

This diploma thesis discusses about the possibilities of investing in the capital market with a focus on the foreign exchange market. Analysis of the company, whose output is SWOT analysis, is focused on the economic justification of investments. The essence is the proposal of automatic trading systems that will automatically trade on the basis of information from the market and add value to ivested capital. This automatic trading systems are designed in analytic platform named MetaTrader and their parameters are optimized by genetic algorithms.

The dissertation is focused in detail on the topic of Talent Management - talent management in the corporate practice. The aim of the dissertation is to verify that the general trends of the current talent management are applied in the business (corporate) practice. The core of the initial part is the analysis of available resources to the topic of current talent management (vocational studies, outcomes of professional conferences, newspaper articles, publications and statements of respondents). The authentication part is based on a research study in the region of the former district Klatovy. The conclusion is divided into several sub-outcomes - recommendations for the respondents, including proposed timetable for implementation, a summary of the best practices in talent management, a description of talent management specification observed according to the focus and the company size, and also the indication of the possible pitfalls of talent management.