The production and marketing management is the primary activities of the enterprise value chain; what is more, the performance of it has become the most important key point of enterprise management to create profit and competition. Hence, by controlling the enterprise total resources and tightly negotiation between production and marketing departments, to reinforce the mutual understanding and achieve the best performance from limited resource, it has formed the essential field criteria for manufacture companies to manage in the variable business circumstance. Thus, for the present production and marketing management activities, it is the necessary to describe more clearly in organization interfaces among the departments, and reveal full scope of total resource. For top management give a strong support to make the right decision. This Architecture-Oriented (AO) study uses structure-and-behavior-in-one-unity, building up an Architecture-Oriented Production/Marketing (AOPM) management model, and establish the model build-up rules to provide the build-up sequence to follow. By introducing practical Production/Marketing management examples in implementation of Architecture-Oriented to actual cases, through compare the conventional Process- Oriented Production/Marketing (POPM) with the research AOPM to obtain a another brand new model for enterprise management consideration. This research is divided into three parts (1) concept of the Architecture-Oriented (2) establish the model build-up rules to provide the build-up sequence to follow (3) build up an AOPM management model. The main contribution is that AOPM management model contains structure view, behavior view, resource view, organization view and the other point of views. To compare the AOPM management model with the conventional POPM management model through different views in organization function, interface and resource consolidation, show that the APOM management model is much better then conventional POPM management model to meet enterprise management demand. This model is net only easy to establish but also in controlling the build-up rules. So it is helpful for enterprise to introduce Architecture-Oriented management model as a useful tool.

The global economic environment nowadays becomes so competitive, all enterprises suffer a challenging and confronting adversity. Due to the knowledge economy era, all enterprises need to emphasize the internal information management and application. Therefore, the Business Intelligent (BI) software turns into the best solution for an enterprise. As each enterprise has different structure and behavior views, the BI definition is required to adapt to the enterprise environment. To resolve this problem, an enterprise must increase the business cost, and system managers are demanded to modify the programs repeatedly. Our research aims to assist the BI software by defining a model of Architecture-Oriented Business Intelligent (AOBI) which helps analyze and design the software with ease. The AOBI model is to describe the structure and behavior in one unity. Using this approach of structure and behavior in one unity, developers would devise and adjust the BI software more flexible and adaptable. This study distinguishes into three parts. The first part is to introduce the architecture theory. The second part is to explain how to build up an architecture model. The third part is to propose an AOBI model. Inside the thesis, BI structure elements, operations, and structure and behavior in one unity are elaborated. Also, using AOBI model assists system developers to construct the BI software for an enterprise. In the future, we would further our efforts on the implementation, testing, cost and performance management of the AOBI software. The BI software contains other software, for example, Key Performance Indicator, Data Warehouse, Data Mart, Data Mining and On-line analysis processing, etc. We may construct the above software using the architecture model, too.

The global economic environment nowadays becomes so competitive, all enterprises suffer a challenging and confronting adversity. Due to the knowledge economy era, all enterprises need to emphasize the internal information management and application. Therefore, the Data Warehousing (DW) turns into the best solution for an enterprise. As each enterprise has different structure and behavior views, the DW definition is required to adapt to the enterprise environment. To resolve this problem, an enterprise must increase the business cost, and system managers are demanded to modify the programs repeatedly. Our research aims to assist the DW by defining a model of Architecture-Oriented Data Warehousing Framework (AODWF) which helps analyze and design the software with ease. The AODWF is to describe the structure and behavior in one unity. Using this approach of structure and behavior in one unity, developers would devise and adjust the DW more flexible and adaptable. This thesis distinguishes into three parts. The first part is to introduce the architecture theory. The second part is to explain how to build up an architecture model. The third part is to propose the AODWF. Inside the thesis, DW structure elements, operations, and structure and behavior in one unity are elaborated. Also, using AODWF assists system developers to construct the DW for an enterprise. In the future, we would further our efforts on the implementation, testing, cost and performance management of the AODWF. The DW contains other software, for example, Business Intelligent, Data Mart, Data Mining and On-line analysis processing, etc. We may construct these software using the architecture model, too. Key words¡GData Warehousing, Architecture-Oriented Data Warehousing, Structure and Behavior in One Unity, Architecture Model.