This study investigates the ideational direction of conservatism in the Swedish student milieu from 1980 until 2022. By a descriptive ideational analysis, shifts in the view of the state, welfare and whether culture, tradition and coexistence in a society should be based on a cultural, national, or ethnic community is investigated. The development is structured by the use of three categories: liberal conservatism, social conservatism and ethno- conservatism. The latter is developed by the author in order to incorporate ethnic unity and monoculturalism into a conservative discourse. A relevant category since questions of borders, stability and migration have increased in political relevance in the last decades. The case for the study consists of Föreningen Heimdal. A student association that aims to spread “reform-friendly conservatism”. Material for the study consists mainly of the association's magazine’s articles and interviews with five former presidents. The period under investigation resulted in five different ideological epochs: 1980-1984 (liberal with liberal conservative elements), 1994-1989 (social con- servative), 1989-2004 (liberal conservative), 2004-2011 (social conservative with liberal conservative elements) and 2011-2022 (social conservative with ethno-conservative elements). A shift has occurred where students emphasize social cohesion and national security from a previous support for the market and an inclusive value community.