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The intent of this research thesis is the examination of post-secondary women’s positive experiences with pornography. Very little research has been conducted with women who enjoy pornography and yet recent statistics in Canada and the United States show that there is an increasing amount of female users of pornography (Cantor, Mares, & Hyde, 2003). This study presents an emerging grounded theory of the process through which a small group of post-secondary women come to label their experiences with pornography as positive. The study traces the experiences of four post-secondary women in Western Canada from their initial exposure to pornography to their current use of the material. Results showed the importance of personal control in the development of female sexual identity and the enjoyment of pornography. This study is embedded in a social constructionist theoretical framework and offers recommendations for further research in the area. iii / x, 179 leaves ; 29 cm

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This research has been conducted in an attempt to aid the University of Natal, Pietermaritzburg, in being more market oriented in a market that, until recently, saw little need to market its institutions in the past. Traditionally tertiary educational institutions have relied on their reputation to attract students. Fortunately tertiary institutions have recognised the need for marketing and positioning themselves in the market. Scholars highlighted what they considered to be the most important attributes when choosing a tertiary institution. Using this information, marketers at the University of Natal, Pietermaritzburg (UNP), can tailor its marketing strategies around these attributes and the scholars that view them as important. The top 5 attributes that the scholars indicated were the most important are as follows: 1. Highly Qualified Lecturers 2. Academic Standards 3. International Recognition 4. Reputation 5. Affordable Fees The scholar's perceptions of institutions based on the most important attributes showed that the University of Cape Town (UCT) is perceived as being the top university - the market leader and can therefore be considered as the benchmark. UNP has been perceived as "average", between institutions such as UCT, Rhodes, Stellenbosch and Wits on one side and Damelin, Varsity College, University of South Africa (UNISA) on the other side. Generally the scholars perceived UNP in a positive light. The University of Natal, Pietermaritzburg is perceived positively with regards to up-to-date facilities (in terms of the laboratory, computers and the library), as well as a good social life, multi-racial mix, sports facilities, approachability of lecturers, security upgrades, and that it is an excellent academic institution. These represent the strengths of the University of Natal, Pietermaritzburg and must be stressed and communicated to potential customers as well as present students who will in turn act as marketers themselves when with friends. The negative perceptions towards the UNP were related to: • Safety on campus at night, • The idea that the social life at UNP is what university is all about, • The lack of personal attention, and • Students being treated as nothing more than a student number to staff. These negative and poor perceptions must be dealt with through effective communication that will highlight the strengths of the University of Natal, Pietermaritzburg. The result of the findings relating to the University's position in the market (based on the important attributes) is reflected in the positioning maps. From these maps it can be seen that the University of Natal, Pietermaritzburg does not occupy a distinct position in the market. The mere fact that UNP was rated as average on the most important attributes reflects the poor positioning in the minds of the customers. It is a distinctive nature of positioning that must be sought after. As a result of the poor position the University of Natal, Pietermaritzburg holds in the minds of the customer, steps to successful positioning were revisited and recommendations were made to the University. In communicating the position of UNP it must be remembered that the marketing mix needs to be aligned with the intended position of the business. The University's use of the lP's, a vital component of the positioning strategy, was evaluated and recommendations made to the University. / Thesis (M.Comm. ; School of Business) - University of Natal, Pietermaritzburg, 2003.

The body cathexis and "ideal" female figure for Black college females and White college females were investigated. The Body Cathexis Scale was administered to determine students' level of satisfaction with their bodies. Self reports of each student's ideal female measurements were also examined. It was hypothesized that Black college females tend to possess greater satisfaction with their body image than White college females. Black college females were hypothesized to report less restrictive measurements for what they believe would make up the ideal female figure than White college females. Results showed that some significant differences were found between Black and White college females. Of the 46 items on the Body Cathexis Scale, significant differences between Black and White college females were found on seven items with five indicating higher satisfaction of Black college females and two indicating that White college females had higher satisfaction. Of the five measurements of ideal female figure, only one differed significantly with the Black college females possessing a less restrictive measurement. Thirty-nine items on the Body Cathexis Scale and four on the ideal female figure measurements showed no significant difference. Therefore, the hypothesis of Black college females being more satisfied with their bodies and reporting less restrictive ideal female figure measurements than White college females was not supported. / Department of Counseling Psychology and Guidance Services

The present study investigated the applicability of the theory of reasoned action (Ajzen & Fishbein, 1980) to attitudes toward lesbians and gay men. Specifically, the investigation sought to examine individuals' intentions to request or not to request a new, heterosexual roommate given that they have been assigned a gay (or lesbian) roommate. The purpose of the investigation was to test the mediating role of respondents' perceptions of the expectations of important persons in their lives (termed subjective norm) and their attitudes toward the specific behavior of requesting a new roommate (termed attitude toward the act). An alternative to the Ajzen-Fishbein model was tested to determine whether the variables of acquaintance with a member of the target group, sex, and attitude toward the target predict request. Phase One assessed the modal beliefs and the normative beliefs of 98 students in a university population through self-report data gathered in a free response format. Phase Two investigated the relationship between the attitudes and subjective norm of 238 university students and their intention to request a new roommate with a questionnaire format developed from the responses in Phase One. The AjzenFishbein variables mediated the variables of acquaintance with a gay or lesbian, sex of the respondent, and a general attitude toward the target when predicting the request of a heterosexual roommate. / Department of Psychological Science

The purpose of this study was to determine the effects of course frequency on attitudes of college students toward physical education. A secondary purpose was to establish the effects of fitness level on attitudes toward physical education. Finally, the interaction of course frequency and fitness level on attitudes toward physical education was to be identified.Students enrolled for PEG 124 (n = 97) served as subjects for this study. There were 68 male subjects and 29 female subjects. The three times a week course frequency had 42 subjects, whereas the two times a week course frequency had 55 subjects.Subjects completed an adaptation of Adam’s (162) survey on attitudes toward physical education the first week of class and the last week of class. To estimate each subjects fitness level, the Rockport Institute’s One-Mile Walk Test was administered.A 2x3x2 ANOVA was used to analyze the data. Results indicated that course frequency, as well as fitness level, had no significant effect on attitudes toward physical education. Moreover, the interaction between course frequency and fitness level was non-existent. Further analysis did reveal that there was a significant change in attitudes from the pre-test attitude survey to the post-test attitude survey for the entire sample. However, this change could not be attributed to any of the variables that were analyzed in this study. There also was no statistically significant difference in attitudes toward physical education between males and females. / School of Physical Education

The purpose of this study was to determine the knowledge of college students with regard to blood donation in order to be able to create an education program to recruit new donors. After creating a table of specifications, a questionnaire was designed and reviewed by a jury of experts, and then tested in a pilot study. In the final study, 782 usable questionnaires were completed; the majority of students from the convenience sample were female (60.9%), under the age of 21 (93.1%), white (86.2%), non-Hispanic (95.8%), and had earned some college credits (61.4%).The data were analyzed using mean, t-tests, and ANOVA to test five null hypotheses. The overall knowledge (60%) of the subjects was less (M = 13.11 out of a possible 22) than anticipated. Statistically significant differences in knowledge of blood donation was found between college males and females (p < 0 .028), among students by education level (p < 0.047), and among students who were frequent, occasional, and nondonors (p < 0.000). No difference was found in the knowledge of blood donation among students by age. / Department of Physiology and Health Science