Although we are in 21st century, we still face the threat of fire. Some serious fires happen all over the world frequently. For the location of Taiwan, there are many natural disasters like earthquakes, typhoons, landslides and mudflows on Taiwan recently. The fireman plays an important role to protect the human being and their properties at the disaster scence, so the job involvement and organizational citizenship behavior of fireman make a decisive influence on the performance of rescue activities. The station officer is the soul of the fire brigade, his leadership style influence the performance of firemen deeply. In the study, I make the subject how the leadership styles influence follower`s job involvement and organizational citizenship behavior, the group cohesion and personality as the moderating variances. The fire brigade of Kaohsiung as the survey object, through the questionnaire and statistic analysis, I try to treat how the leadership style influence the follower`s job involvement and organizational citizenship behavior, and give some suggestions to the fire department, in the study indicate that: 1. A significant positive correlation was identified among leadership styles and job involvement; the inspirational motivation has positive influence on follower`s job involvement. 2. A significant positive correlation was identified among leadership styles, altruism, courtesy, civic virtue and conscientiousness; the idealized influence was positive influence on altruism, the intellectual stimulation was positive influence on courtesy, civic virtue and conscientiousness. 3. The internal-external personality was found to have no significant moderating effect among leadership styles, job involvement and organizational citizenship behavior. 4. The group cohesion was found to have a significant moderating effect among relationship of inspirational motivation and job involvement, 5. The group cohesion was found to have a significant moderating effect among relationships of individual consideration and organizational citizenship behavior.

Generation Xers are latchkey kids. They are used to eat microwave food, and grow up with TV ¡V games. As the leading edge of the baby boomer creeps inexorably toward retirement and tighter spending habits, every company with something to sell is starting to focus on younger demographics Gen X'ers in their mid-20s to 40. The purpose of the study is to study Generation X life styles in the purchasing of sedans. More particularly, the purpose is to study the relationship of life style and decision making process, EKB model, of Generation X in the purchasing of sedans. The study aims to examine and identify applicable life styles segments of Generation X, and identify their differences between decision making process in the purchasing of sedans. This study method is questionnaire and 600 questionnaires are released, and the retrieved valid questionnaires are 404 copies. This study utilizes using SPSS for Windows as the tool to conduct statistical analysis, including descriptive analysis, reliability test, factor analysis, cluster analysis, Pearson¡¦s Chi ¡V Square and ANOVA test. Four types of life styles are generalized. There are ACTIVE life style, INFORMATION ¡V ORIENTATION life style, STABLE life style, and INDEPENDENT life style. The finding results as follow. 1. In the purchasing of sedans, there are partial significant differences on demographics with respect of Generation X life styles. 2. In the purchasing of sedans, there are no significant differences on problem recognition with respect of Generation X life styles. 3. In the purchasing of sedans, there are no significant differences on information search with respect of Generation X life styles. 4. In the purchasing of sedans, there are partial significant differences on elevation of alternatives with respect of Generation X life styles. 5. In the purchasing of sedans, there are partial significant differences on purchase with respect of Generation X life styles. In the end of the study, some suggestions for further research are made. Given the study results, the marketer and policymakers of manufacturer sedan brands can find the needs of Generation X life styles in the purchasing of sedans. The study results for marketers and policymakers may provide strategy for sedans with Generation X life styles different of degree of demographics, problem recognition, information search, elevation of alternatives, and purchase.

Abstract Since the Enron scandal and various incidents of dishonest financial reporting and corruptive conduct among some companies in Taiwan, the quality of financial audits performed by accounting firms in Taiwan has been subject to severe challenges in recent years. In addition to losses suffered by the investors in general, an immense impact was sustained by the nation¡¦s financial system. To the managers of accounting firms, re-thinking quality of financial audit and mamagement strategy requires immediate attention. With a high turnover rate of human resource - the most valuable asset of accounting firms, how a manager establishes the influence of leadership style on organization commitment and job satisfaction, is an important management issue managers of accounting firms need to face. Therefore, the objective of this research is to study the relationship between leadership styles of accounting firm managers, employee organization commitment and job satisfaction. The results of the reseach are summarized below: 1.The relationship between manager¡¦s leadership style and employee organization commitment: Leadership styles, such as supportive and coaching styles, emphasizing employee relationship exhibit higher levels of employee organization commitment than leadership styles, such as directive and non-inteference styles, oriented toward lower employe relationship. Leadership style shows a positive relationship with organization commitment. 2.The relationship between manager¡¦s leadership style and employee job satisfaction: Leadership styles, such as supportive and coaching styles, emphasizing employee relationship exhibit higher levels of job satisfaction than leadership styles, such as directive and non-inteference styles, oriented toward low employee relationships. Leadership style is positively related to job satisaction.

This research aims at understanding the career development of women in the high-level management in corporat ions and enterprises. I t will focus on their leadership uniqueness and inf luences, the conf lict of balancing fami ly wi th career, and how to coordinate and communicate. This research adopted multiple approaches on individual case studies. I t incorporates in-depth interviews of upper female leaders¡¦ career development and inf luence factor to acquire study results. The process included interviewing four women execut ives, t ranscribing the interview content , and analyzing the content. The study f inds even though the women execut ive¡¦s performance at work is outstanding, the responsibi lity in the fami ly does not reduce. With the increase in career opportunity, these women st ill have to be responsible for children¡¦s education as wel l as household duties. This renders greater pressure for women than men. Companies based on policies and system or indust ries that ¡¦s more sui table to women, wi th less obst ruct ion in career development wil l result in less family conf lict . Women execut ives with leadership styles that lean towards employee centered, team bui lding, proper delegat ion, and social experience, tend to have more pat ience and empathy. This is especially t rue in the communication and negot iat ion process. More democrat ic and inclusive spirit is incorporated. Encouragement and teamwork creates mutual t rust, and posi tive compet it ive envi ronment. As the famous quote by the American f irst lady Eleanor Roosevelt , ¡¨A woman is like a tea bag- you never know how st rong she is unt i l she gets in hot water¡¨, women leaders should possess self -knowledge, understand the inner-self and the role she wil l play. She should consider the nature of the job and its requirements. With personal uniqueness, distinct ive personali ty, and self -discipline, she wil l be convincing and possessing charming conf idence.

In order to survive in the competitive environment and keep substantial development for business, more and more organizations pay attentions to the concept that human beings are the important capital in the organizations. In this case, trying to understand and improve employees¡¦ satisfaction and need, and keeping a good relationship with employees to improve employees¡¦ productivity are the very important issues today for many organizations. Salespersons, who act as the organization impression, and responsible for sales performance and business target, do play a very important role in an organization. Accordingly, how to motivate salesperson to achieve organizational business target is undoubtedly important today. Besides improving salespersons¡¦ professional competence, the leadership style of line managers is thought to significantly influence the salespersons¡¦ performance. The leadership style of line managers, is the independent variable, job performance as dependent variable, and job satisfaction and organizational commitment are moderators in this study. Accordingly, we are going to discuss the relationship between leadership style of line managers and salespersons¡¦ performance. Moreover, the mediating effect of job satisfaction and organizational commitment between leadership style of line managers and employees¡¦ performance will be analysed in this study. The result is stated as below: 1. The relationship between leadership style and salespersons¡¦ job performance: First, the result indicates that the transformational leadership of line managers is positively related to the salespersons¡¦ job performance, which implies the higher level of transformational leadership the line managers have, the higher level of job performance the salesperson can reach. Second, the result indicates that the contingent reward leadership of line managers is positively related to salespersons¡¦ job performance, which implies that the higher level of contingent reward leadership the line managers have, the higher level of job performance the salesperson can reach. 2. The mediating effect of salespersons¡¦ job satisfaction between the leadership style of line managers and salespersons¡¦ job performance. First, the salespersons¡¦ job satisfaction mediates the relationship between line managers¡¦ transformational leadership and salespersons¡¦ job performance. Second, the salespersons¡¦ job satisfaction mediates the relationship between line managers¡¦ contingent reward leadership and salespersons¡¦ job performance. 3. The mediating effect of organizational commitment between the leadership style of line managers and salespersons¡¦ job performance. First, the salespersons¡¦ organizational commitment mediates the relationship between line managers¡¦ transformational leadership and salespersons¡¦ job performance. Second, the salespersons¡¦ organizational commitment mediates the relationship between line managers¡¦ contingent reward leadership and salespersons¡¦ job performance.

By using the E.B.M model, this research sets the traditional tea consumer behavior for dependent variable, demographics and life style variables for independent variable to form the research structure. We ran a statistic analysis for the data that is proceeding purposive sampling to the traditional tea drinkers and examed it. The research mainly discusses the concern with the life style and tea consumer behavior in Kaohsiung area. The results show that the life style factors of Kaohsiung tea drinkers consist of ¡§strict budgeting¡¨¡B¡§traditional home¡¨¡B¡§fashion & extrovert¡¨¡B¡§health & leisure¡¨. By the result of factor analysis, we devided the Kaohsiung tea drinkers to four groups: ¡§canny & balance ¡¨¡B¡§conservative & traditional¡¨¡B¡§sensitive ¡¨¡B¡§casual ¡¨. Each cluster has a significant difference between marriage status¡Bsex¡Bage¡Baveragely monthly income¡Beducation and occupation. According to those five parts of consumer behavior, the business can adjust its marketing strategies by aiming at what the consumers are most interested in. For example, the business can supply different tastes of tea for different groups and satisfy a large number of consumers to increase the sales volume. The promotion of ¡§ tea art¡¨ attracts consumers and creates higher consumer demand. Business can take advantage of mass media to reinforce marketing channel and make the business go up. According to the analysis result, there are some suggestions for different groups. Consumers who are married, over 30 years old, income of 10 to 50 thousand dollars, education under collage, most of them belong to a group which has more sensitive and higher willing for bargaining and the firm should always focus on the pricing strategy. Consumers who are unmarried, under 30 years old, income under 10 thousand dollars, education of collage and above, belong to the group which named casual. Consumers of this group care about to have good interpersonal relationship and healthy lives more than other groups. Consumers who are 21 to 30 years old, income over 80 thousand dollars, education of collage, occupation of self-employment, sex of male, belong to the group which named ¡§canny & balance ¡¨. Consumers of this group care about all the items equally. Consumers who are unmarried, 21 to 30 years old, income of 30 to 50 thousand dollars or under 10 thousand dollars, education of collage, sex of female, belong to the group which named ¡§conservative & traditional¡¨. Consumers of this group are used to go to the same store for purchasing and they have higher brand loyalty than other groups. To sum up, the business should make different marketing strategies for different clusters.

The main purposes of this study were to inquire into the effects of teaching of self-regulated learning and cognitive styles on learning achievement and attirude of science of elementary school students . Quasi-experimental design was used. Two classes of fifth-grade students from an elementary school in Kaohsiung County were randomly assigned to either the experimental or the control group. After the Science Achievement Test, the Scale of Attitude for Learning Science, and the Scale of Cognitive Styles were administered on the two groups, the self-regulated learning instructtion was implemented in the Science class of the experimental group, while the control group was taught in the general way. After 8 weeks of instruction, the posttest and delayed test of the Science Achievement Test and the Scale of Attitude for Learning Science were administered on the two groups. The major findings of the study were as follows. (1) The experimental group got higher score than the control group in the learning achievement of science. (2) The learning achievement of science of different cognitive styles were promoted on the experimental group. (3) A significant difference was found on the interaction between the two groups and cognitive styles in the posttest scores of the learning achievement of science. (4) The experimental group got higher score than the control group in the learning attitude of science. (5) No significant difference was found between different cognitive styles in the learning attitude of science. (6) No significant difference was found on the interaction between the two groups and cognitive styles in the learning attitude of science. Based on the findings, some suggestions for science teaching practice and future research were proposed.

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Life Style and Behavior of Internet Radio Audience