by Mak Ho-Tung. / Includes questionnaire. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaf 50). / ABSTRACT --- p.ii / TABLE OF CONTENT --- p.iii / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- RESEARCH METHODOLOGY --- p.4 / Chapter III. --- HISTORY OF SUSHI --- p.7 / Chapter IV. --- SUDDEN BOOM OF SUSHI BUSINESS --- p.9 / Chapter V. --- BUSINESS ENVIRONMENT --- p.14 / Chapter VI. --- RESEARCH FINDINGS / SHORT QUESTIONNAIRE --- p.19 / LONG QUESTIONNAIRE --- p.33 / Chapter VII. --- MARKETING IMPLICATIONS --- p.44 / BIBLIOGRAPHY --- p.50 / APPENDIX --- p.51