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1	Sustainable business conduct as business model or business identity : a stakeholder review of a potential trend towards a new normal Kvarnström, Lovisa January 2016 (has links) The objective of the thesis is to analyse how stakeholder influence has transformed sustainability work from being primarily risk management into becoming an integral part of business conduct and even business identities of today. To detect this trend I gather theoretical information that elaborate on the meaning and drivers of sustainable business conduct, sustainability as corporate identity, relevant stakeholders and ways of communicating to stakeholders. A case study of Ben & Jerry’s ice cream company is conducted, as an example of a market leader on sustainable business conduct. By demonstrating the extensive sustainability work that Ben & Jerry’s do, I argue that it has had a clear bottom-up influence on the trend for sustainable business conduct. Together with recent regulatory demands as a top-down influence in markets, I argue that there is evidence of a trend where sustainable business conduct and/or sustainability as business identity is becoming the new norm. Stakeholders sustainability identity sustainable business conduct CSR sustainability reporting Ben & Jerry's
2	Sustainability Commitment : A study how identity (in)congruence affects organizational commitment. Hansson, Gustav, Zätterqvist, Daniel January 2020 (has links) Sustainability has become an important topic in many parts of society. However, companies struggle to translate it into their processes. If an individual values sustainability but is not able to fulfill these values an individual may feel a discrepancy; it may force individuals to feel an (in)congruence in their identity, leading to the question, How does sustainability identity (dis)congruence affect commitment? To answer the question a theoretical model was developed from different nuances of identity theory and organizational commitment. A mixed-method was used to capture the data. The results indicate that dependent on commitment style, the organization may override their personal sustainability identities. Our observations indicate that affective committed individuals choose to justify both personal and organizational actions in order to mitigate value incongruent behaviors. The thesis ends with a chapter of managerial recommendations. / <p><strong>Grade</strong>: Pass with distinction (VG)</p> Affective Commitment Continuance Commitment Ideal Self Normative Commitment Organizational Commitment Organizational Identity Role-Identity Salience Sustainability Consciousness Sustainability Identity Undesirable Self Work-Role Identity Engagement. Business Administration Företagsekonomi

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Sustainable business conduct as business model or business identity : a stakeholder review of a potential trend towards a new normal

Sustainability Commitment : A study how identity (in)congruence affects organizational commitment.