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1	The influence of sustainable development in strategic marketing : How companies use sustainability in their marketing strategy to attract the consumer? / The influence of sustainable development in strategic marketing : How companies use sustainability in their marketing strategy to attract the consumer? Perrin, Elisa, Ferrer, Juliette January 2021 (has links) Sustainable development is an emerging concept based on three pillars: economic, ecological and sustainable. Indeed, more and more consumers around the world are concerned about including this concept in their way of consumption. Then, on the one hand, sustainable development is an integral part of companies from a legal point of view. On the other hand, there is a strong consumer demand for eco-friendly consumption. So, we find it interesting to discuss how companies use sustainability in their marketing strategy to attract the consumer? consumer green marketing product promotion Sustainability Marketing Strategy (SMS) responsible consumption Corporate Social Responsibility (CSR) corporate citizen. Business Administration Företagsekonomi Social Sciences Samhällsvetenskap