Sustainability has become a crucial aspect in the fight against climate change, with the European Union focusing on bio-economies as a tool for transitioning away from fossil fuel dependencies through sustainable substitutes. Forestry plays a pivotal role in bio-economies and holds the potential to spearhead this transition. However, the industry faces challenges in creating- and capturing the appropriate types of value. The purpose of this study is to explore strategies for creating and capturing value from sustainability within the forestry industry to ensure resilience and sustainable development in the market. Employing a single case study of the Swedish forest company Sveaskog, as well as 17 interviews with four internal employees, six ecosystem partners, two benchmarked companies in other raw resource industries, and fivesubject matter experts, the study delves into ways of maximizing the created- and captured value arising from sustainable initiatives within forestry. A strategy framework, consisting of four strategies; The Economic-, The Environmental-, The Social- and The Maximized strategy is proposed to maximize value capture from sustainable initiatives. Examining these strategies reveals the risks and opportunities associated with each approach, emphasizing the need for a balanced, holistic strategy to ensure long-term resilience and sustainability in the market. The findings provide valuable insights for forestry companies seeking to adopt sustainable business models and contribute to the broader goal of sustainable development.