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1	Mėsos vertė vartotojui ir jos didinimo būdai / Fresh meat value for consumer and the ways of it’s increasing Sartauskienė, Violeta 22 May 2006 (has links) The aim of the work – to propose the ways and means to increase the value of fresh meat to consumers The ways to increase perceived value of fresh meat and means to implement it is based on evaluation of the importance of perceived value factors of fresh meat to consumers. The importance of meat value creating and influencing factors was evaluate by determining the concept of perceived product value to consumers, by performing analysis of construct and management process of perceived value. Marketing and Administration Suvokiamos produkto sąnaudos Factors of perceived value Suvokiama produkto nauda Suvokiamos vertės valdymas Value chai Management of perceived value Suvokiama produkto vertė Perceived sacrifices of product Perceived quality of product Perceived benefits of product Perceived value of product Vertės grandinė; consumer Suvokiama produkto kokybė Vartotojas Suvokiamos vertės veiksniai