This essay examines how the magazines Skogen and Sveriges Natur have used the concept ofsustainable forestry in their editorial pages, as opinion leaders, during the period 1977-2006and analyzes how the concept has changed in meaning during these years.

Problem formulation There are many studies on how the media produces environmental changes, but environmental changes are a large abstract topic. It includes many smaller parts of more concrete contexts. One very big problem that occurs is that human footprints end up in poorer countries, where natural resources are converted into goods that are consumed by us in the western world. Tropical forests in Borneo, Malaysia and Indonesia are devastated in favor of plantations of oil palm trees, which are then used in a variety of commodities worldwide. In this paper we want to highlight the subject of palm oil. We want to make people more aware of how the palm oil industry is conducted and where the newspapers put their focus. Aim The study aims to investigate whether Expressen, the Sveriges Natur, the Tidningen Syre, Dalarnas Tidningar and TT Nyhetsbyrån and how they are presented to citizens in those publications. Method and material A quantitative content analysis has been carried out consisting of a total of 14 analysis objects from Expressen, Sveriges Natur, Tidningen Syre, Dalarnas Tidningar and TT Nyhetsbyrån. Main results We can conclude that the topic of palm oil and the palm oil industry in the articles is an infected debate in which many different aspects are involved. Conflicts are the focus of reporting, closely followed by human responsibility for the enviroment. The categories have given us an overview of how many different aspects are included in the subject and how many concerns there are in connection with the palm oil industry.