This paper is based on the proposition that the choice of different product tactics is influenced by the nature of the firm’s external environment. It illustrates the type of product activities suggested for a complex and turbulent environment, when viewing the environment through a chaos and complexity theory lens. A qualitative, case method, using depth interviews,investigated the product activities in two companies to identify the product activities adopted in a more successful, versus a less successful, firm in a complex/turbulent environment. The results showed that the more successful company uses some destabilizing product activities but also partially uses stabilizing product activities. These findings are of benefit to marketers as they emphasize a new way to consider future product activities in their firms. Since businesses and markets are complex adaptive systems, using complexity theory to understand how to cope in complex, turbulent environments is necessary, but has not been widely researched, with even less emphasis on individual components of the marketing mix.

Thesis (M.S. in Operations Research) Naval Postgraduate School, March 1998. / "March 1998." Thesis advisor(s): R. Kevin Wood. Includes bibliographical references (p. 43-44). Also available online.

Thesis (M.A.)--University of Wisconsin--Madison, 1965. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 104-113).

Inaug.-Diss.--Marburg. / Lebenslauf. "Literaturverzeichnis": p. [92]-98.

Thesis (M.S. in Defense Analysis)--Naval Postgraduate School, June 2007. / Thesis Advisor(s): Dorothy Denning. "June 2007." Includes bibliographical references (p. 57-62). Also available in print.

Thesis (M.S. in Electronic Warfare Systems Engineering)--Naval Postgraduate School, September 2009. / Thesis Advisor(s): Fisher, Edward. ; Baer, Wolfgang. "September 2009." Description based on title screen as viewed on November4, 2009. Author(s) subject terms: Unmanned Aerial Vehicle, Network Centric Warfare, Unmanned Aerial System, UAV Missions, NCW, UAS, UAV, Electronic Warfare, EW Missions, EW and UAS Tactics Includes bibliographical references (p. 209-221). Also available in print.

No description available.

Thesis (M.S. in Computer Science)--Naval Postgraduate School, March 2006. / Thesis Advisor(s): Rudolph P. Darken. "March 2006." Includes bibliographical references (p. 45-47). Also available online.

No description available.

that the rapid decline of popular support for the Coalition between April and August 2003 emanated from Coalition policies and tactics that did not emphasize security for the population. In turn, these security policies created and enabled opportunities and space in which opposition to the Coalition could mobilize with relative impunity. / Major, United States Air Force