The main aim of the graduation thesis "Reflection of a girl's world in the magazine Bravo Girl!" using Critical Discourse Analysis is to identify ideology hidden in the texts of the mentioned magazine and to analyze all forms of the ideology "us" against "them". The theoretical part focuses on the significant concepts related to a text and its analysis and simultaneously deals with social and psychological aspects of gender socialization process. Special attention is paid to topics such as family, school, friends, new technologies and media. The author finds them to be a dominant source of influence in the life of teenage girls. The analytical part presents a girl's world from the Bravo Girl! point of view and inspects the language used by girls and the magazine. It attempts to estimate to which extent the magazine through language reflects values, attitudes and priorities of teenage girls and what is the role of the magazine in this. The qualitative method of semiology analysis is applied on press advertising. Keywords Magazine, ideology, language, teenage girls, stereotypes, beauty myth

In the theoretical part of dissertation main ideas and concepts of narrative psychology are reviewed. The notion of both narrative and paradigmatic knowing coined by Jerome Bruner is explained. The importance of story and narrative for organizing and understanding human experience is discussed. Other psychological functions of both story and narrative metaphor are mentioned. In the empirical part selected stories that could be considered as a part of European cultural heritage (cultural meta-narratives) are analysed. The methods used for story analysis are TAT (ThematicApperception Test) and CCRT (Core Conflictual Relationship Theme, Luborsky et al.). The aim of the empirical part is to verify the construct of "a latent story". Another goal is to identify repeating motives in the selected stories, that could be used as a form of projective method. Keywords Story, narrative, latent story, narrative psychology, myth.

In my thesis I focus on the problematics of the transmedia storytelling which can influence the original story, even if its main aim is to elaborate that story. Innterferencies can be done on the level of the very story or on the level of the theories,, which can be applicable on it. I'm using the example of Star Wars fictional world, to which theories of Vladimir Propp, Joseph Campbell, J.R.R. Tolkien can be applied, just as the concept of mythology created by Roland Barthes. I'm going to present how transmedia storytelling influences the original story, presented mainly by the film episodes and "G-canon", on the chosen examples of Star Wars transmedia. At the same time transmedia storytelling changes the meaning of the theoretical frames named above, which can be applied to the original story. My aim is to show that the impact of transmedia is much greater that it is usually presented.

anglicky: Title of the thesis: Myth and Literature: The Werewolf Keywords: myth, literature, mythology, mythodology, mythanalysis, mythocriticism, werewolf Abstract: This thesis deals with the relation between literature and myth. Literature transcribes the myth from a language of symbols to the language of literature. This process limits the multiplicity of meaning and the variety of renderings of a myth but at the same time makes it possible to preserve the elemental message and make it comprehensible for the socio-cultural reality of the author and subsequently for the reader. The objective of this thesis is to show on the example of the werewolf how a myth works in literature. After researching into the domain of mythology and mythocriticism, Gilbert Durand's method, called mythodology, was chosen as the principal route to approach the subject of this thesis. Mythodology comprises of two phases: mythanalysis and mythocriticism. The method is used for the study of the myth of the werewolf in four literary works from the different periods and of the different genres. In the final part are studied and analysed some socio-cultural consequences of the psychological nature of myth and its transcription into literature.

Diese Diplomarbeit beschäftigt sich mit dem zeitgenössichen Trend des Körperkultes und mit dem Mythus der Schönheit, mit seinen biologischen und kulturell historischen Wurzeln. Ich versuche aufzuklären, warum die Schönheit in der heutigen Gesellschaft so geschlechtsbedingt ist. Und warum gerade die Frau mit dem schönen Geschlecht identifiziert wird. Weiter studiere ich gesellschaftliche Mechanismen, die eine Jagd nach dem perfekten Körper legitimieren. Ich beschreibe auch ihre Folgen auf der individuellen und gesellschaftlichen Ebene.

This thesis is designed as a comprehensive analysis of the advertising discourse within some pre-set constrains. Specifically, the main area of interest is the realm of American print advertising after 1945. Within these limits, advertising is understood as a mode of language, the chief semantic unit of which is a form of Barthesian myth, a superstructure divorced from reality that supersedes de Saussure's semiotics of the sign. The bulk of this thesis is then a diachronic analysis of the development of these myths and their role as both mirrors and catalysts of a whole range of stereotypes, value hierarchies or fixed ideas firmly embedded within American collective consciousness. The primary materials for this analysis are then various specimen of the advertisements themselves, carefully selected because of their representativeness, influence or significance within the advertising realm. The main theoretical framework rests on Marx's understanding of the commodity as a certain type of fetish, Barthes's description of the structure and social function of the myth, Baudrillard's and Debord's theories on such notions as the society of spectacle, the reign of simulacra and hyperreality, Benjamin's understanding of the uniqueness of representation and its aura and finally McLuhan's detailed accounts of...

Utopia in The Diary of Christopher Columbus At first, we meet with the context of era of 15th century in Spain, as well as we come to know complicated journey of Christopher Columbus. The first chapter describes the most important moments of his life together with the Renaissance rebirth of thinking. The second chapter is concerned with the birth of hispanoamerican literature based on anal ysis o f Columbus's marine diary and his messages. All the content and formal part of diary confirm value of Columbus who enrich spanish vocabulary. The main part of this thesis is dedicated to utopia and th e et ymological meaning of the word. We know definition of the utopia but more important is to see the utopia as a literary genre. New literary and mental phenomenon is represented, it's the Utopia of America. The m yth is actual again, we comeback to the Beginning. Also we know differences between utopia and m yt h and we confirm that it is almoust impossible to separate them. The trust, hope and the return to the biblical Paradise are transformed to the isolated place and time, the literature plays the role of creative force which intensifies and spreads these hopes. We aplicate teorical work of Mircea Eliade to Columbus's Diary. Thanks to Eliade we know how the example act was born and his teories are...

The main aim of this thesis is to prove that the style of news coverage of one topic in three different Czech newspapers differs significantly, based on ideology of authors and newspapers too. News reporting should be informative, unbiased, without assessments of its author. However the resulting article is always biased in some way. The author doesn't have to use evaluating words to evaluate; he or she can affect the result by choosing right speakers, placing them in favorable or disadvantageous position or even cut them out of the text. The author can choose which story to tell and which frame to use. This thesis focuses on crisis in the Institute for the Study of Totalitarian Regimes in April of 2013, when the director Daniel Herman was dismissed and new director Pavla Foglová was appointed. This event is suitable for the study of (hidden) evaluation and ideology, because it is closely connected with communist history of Czech nation - everyone has some opinion about it, journalists included. After the theoretical explanation of main terms and concepts like signification, discourse and ideology comes the analysis of three non-tabloid Czech newspapers: Lidové noviny, Mladá fronta DNES and Právo. Their story is the main subject of this thesis.

In my thesis I deal with the question whether we can consider the social system of al-Andalus as religiously tolerant. I represent al-Andalus, the Iberian state, dominated by Muslims of Arab and Berber origin between 711-1492. I focus on the reign of the Umayyad dynasty from the 8th to 10th century called "Golden Age". I want to show on Mozarabes ("arabized Christians"), that the present view of tolerance in al-Andalus is distorted by its own history of myth. I also deal with reference to al-Andalus in the present, both among Christians and Muslims. Powered by TCPDF (www.tcpdf.org)

Les œuvres de Neil Gaiman sont souvent qualifiées de postmodernes dans la mesure où elles lient expérimentation et autoréflexivité à une démarche de fiction populaire qui leur paraît antagoniste. A l’inverse d'une œuvre postmoderniste typique, qui met en avant sa mise à nu des mécanismes fabulateurs, les métafictions et les parodies gaimaniennes restent des fictions fantastiques et merveilleuses où les enjeux fabulateurs (psychologie et parcours des personnages, intrigue, émotion et suspens) gardent leur place primordiale. Elles ne sont donc pas des œuvres expérimentales mêlées d'éléments de fiction populaire, mais des œuvres de fiction populaire autoréflexive. Cette posture singulière fait de ces œuvres un terrain d'exploration fertile pour la réflexion sur les spécificités de la fiction populaire, et sur la place privilégiée qu'y occupe la fabulation ("storytelling"), notion qu’Henri Bergson ou Frank McConnell considéraient comme le fil rouge entre l’écriture de fiction d’aujourd'hui et la mythopoèse religieuse d’autrefois. Cette dialectique instaurée entre fabulation, mythe et fiction populaire constitue le cœur thématique des œuvres de Gaiman, qui abondent en réécritures de mythes anciens, modernes, religieux, populaires, et en représentations de personnages d’écrivains et de conteurs traditionnels, ou de personae gaimaniennes, qui, au plus fort de l’intrigue comme aux confins du paratexte, au détour d’une préface ou d’une vignette de bande dessinée, forgent une représentation de la fiction comme mythe, de l’écrivain comme figure mythique du conteur, et de la fabulation comme activité humaine quintessentielle. / Neil Gaiman’s fantasy works are often deemed postmodernist since they experiment with self-reflexivity and mix it with a supposedly antagonistic impulse towards popular fiction. Typical postmodernist works mostly emphasize their attacks against the fictional illusions of referentiality, character or plot. On the contrary, Gaiman’s works unapologetically remain within the bounds of fantasy, a genre in which imagination and storytelling are paramount–along with their related issues: characterization, plot, emotion and suspense. Thus, Gaiman’s fiction is not experimental fiction enhanced with elements of popular fiction, but actual popular fiction made self-reflexive. Thanks to that peculiar mood, studying Gaiman’s work is a very fruitful means of investigating the distinctive features of popular fiction, and its inherent emphasis on storytelling–or, as Henri Bergson called it, “fabulation.” Both Bergson and Frank McConnell focused on this notion which they saw as the essential link between ancient mythmaking and today’s fiction writing. Gaiman’s fiction mostly relies on such a dialectics between myth, popular fiction and storytelling or fabulation. His fantasy stories constantly rewrite ancient, religious myths, modern myths or the “myths” of popular fiction, and feature many fictional and historical writers, traditional storytellers, or Gaiman’s own personae, so that in paratext as well as in the heart of a narrative, in the quiet and supposedly reliable words of an introduction as surely as on the most striking comics panels, fiction is portrayed as myth, writers as mythical avatars of some archetypal storyteller, and storytelling as the one, quintessential human act.