The transformation of professional values of journalists is considered through the prism of the generational approach. Also we have identified and substantiated the factors that influence the transformation of the values of journalists of different generations. The materials of the empirical-sociological research reveal differences between professional values that are expressed in the motivational structure of professional activity and professional-value orientations of soviet, modern and future journalists - representatives of different generations. / Трансформация профессиональных ценностей журналистов рассмотрена через призму поколенческого подхода. Определены и обоснованы факторы, влияющие на трансформацию ценностей журналистов разных поколений. На материалах эмпирико-социологического исследования выявлены различия между профессиональными ценностями, которые выражаются в мотивационной структуре профессиональной деятельности и профессионально-ценностных ориентациях советских, современных и будущих журналистов – представителей разных поколений.

The diploma thesis deals with some aspects of the life of the Czech generation Y, the first generation growing up in a free period after the Velvet Revolution of 1989. The thesis focuses on university students. The introduction focuses on defining the concept of generation in the Czech environment as well as in the world, as well as the issue of generations and discussions on the subject both at the media and at the professional level. The research section is based on interviews with twelve members of this generation. The interviews are oriented on the specifics that distinguish the Czech generation Y from the young people in other parts of the world, especially history of the Czechoslovakia between years 1948 and 1989. The interviews drew on their opinion and outlook on the development of the republic before 1989 by opting for family, education, peers, and other factors that could influence them. The conversations also focused on the current attitude towards politics, ideologies and values. Narrators also looked for generational specifics and characteristics related to generational determination, such as technology, social networks, anti-communism... Key words Husák's Children, Velvet Revolution, communism, anti-communism, ideology, technology, social media, theory of generations, freedom