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The research and statistics gathered in this thesis begin in 2000. Newspapers began experiencing change due to technology before 2000. However, the information necessary to complete this thesis only goes back to that year. Since the year 2000, the newspaper industry has struggled to adapt to the age of ever-changing technology. Newspapers across the US, including large and well-established publications have been forced to find new strategies that allow them to keep up with new digital technologies. The New York Times was the focus of this study, but it is only one part of a very large industry. However, it is one of the most successful papers of the digital age and offers a thorough look into the newspaper industry. Therefore, its strategies to adapt to digital and its overall business model were compared to newspapers throughout the nation. The intent of this thesis is to have a better understanding of the future of the newspaper industry in the digital age, including newspapers in small, medium and large markets. A look into The New York Times’ history provides a better understanding of how newspapers have already been affected by the digital age, and its business model offers guidance for other newspapers on how to adapt. This thesis focused on analyzing at least one newspaper to represent each market including a small, medium and large market newspaper then determining if the methods The New York Times uses would be adaptable and scalable to their newspapers. This thesis determines which newspapers could use The New York Times’ strategies to their benefit and draws conclusions on the future of the newspaper industry as a whole.

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