This thesis is based on the theory of Transaction cost to analyze the problems of transaction cost in the internal market of computer product channels.Computer product distributors are as the selected our main research target to analyze the effect of their transaction cost and their strategies when facing the cooperation relationship between the up- stream suppliers and down- stream retailer. This thesis uses multiple case study as research methodology, selecting five representative distributors, such as Acer Inc, Synnex technology international corp. , Gemuine C&C Inc., Xander international corp. and Taiwan aries corp. LTD., etc. To proceeding analysis and interview. The research results obtained show that computer product distributors have to assist up- stream manufacturers to solve the problems of transaction cost not only between retailers and customers but also between themselves and down- stream retailer and even between customers at end-point. In the other hand, as their competition strategies, it¡¦s necessary and important to pay attention on problems of transaction cost between up- stream manufacturers, management of possible conflicting channels and the fierce competition at this area. Therefore, computer product distributors must use relative channels carefully to solve the problems of transaction cost between manufacturers, retailers and customers.

Due to the development of mobile technology and the rapid growth of mobile commerce market, the demand of mobile technology adoption in business increases day by day. Hence the purpose of this thesis is to study the success of the mobile technology adoption in business and its determinants. When discussing about technology adoption, most researchers think Task-Technology fit is the most important and the only concept that has to be considered. Actually¡Awhether one company is suitable for implementing mobile technology determined by many reasons. Not only the fitness between task and technology but also many organizational factors have to be considered such as the economical readiness¡BIT Infrastructure and organization readiness. The three aspects are classified as ¡uViability¡v construct. The result shows that both the ¡uTask-Technology fit¡v and ¡uviability¡vwill effect the success of the mobile technology adoption.

The corporate governance is the extensive framework which applies to reach enterprise business goal in the recent years. Due to the south-eastern Asia financial crisis in 1997, it indicated the distinct defects of the enterprise system. The government and some institutions had to address the principles of the corporate governance and enhance the efficiency of the corporate governance. The essays we discuss are from the strategic corporate governance viewpoint respectively by chapters. The second chapter briefs the basic content of the corporate governance theories. The third chapter based on the theories of the stakeholder theories, we raise the selection models of the corporate governance structure from the viewpoint of the state-contingent ownership, risk taking and ethics, respectively. Due to the differences in politics, economic and cultures from countries, there would be different corporate governance structure. In the fourth chapter, based on the principal-agent theory, we analyze the principal-agent behavior between the owner and the operator under the centralized and dispersal ownership structure conditions, respectively. It gets the Nash equilibrium, which relates with the manager¡¦s rewards, the manager¡¦s punishment and the monitoring cost. The manager¡¦s motivation and rewards should combine with the granting rewards and punitive sanction. The fifth chapter is the example of outsourcing. Based on the transaction cost from the viewpoint of the enterprise core competence, it establishes the outsourcing governance model from the cost of outsourcing and the benefit of the enterprise core competence, and derives the six different outsourcing governance models from the four different conditions. Under the different conditions, it displays the dynamic viewpoint between the internal resources and core competence of the enterprise. In the sixth chapter, it takes the domestic semi-conductor industry as the example to compare the domestic development of the semiconductor industry with Korea¡¦s. There are a lot of differences in politics, economic, culture and the industrial structure between these two countries. My country takes the vertical specialization, but Korean takes the vertical integration. Moreover, TSMC and UMC cases help to elaborate the transaction cost, the development of the corporate governance, and the ownership structure. Management considers the input and the output and stresses on the efficiency of business operation. The governance starts from the ethics and accountability, emphasizes the information transparency and social responsibility, the protection of the stakeholders¡¦ interest. Therefore, the corporate has to adopt the good corporate governance structure under the framework of ethics-thinking, ensure the interest of stakeholder, and create the more business value.

Traditionally human resource functions are performed in house, but recently the subject on outsourcing human resources is becoming more and more popular. According to an article published in 2004 by the INC. 500 magazine, 18 human resource service providers were chosen to be the most fast growing corporation in the US, in the mean time the Fortune 500 and Forbes 500 corporations listings both had human resource business process outsourcing firms listed inside. This research focuses on successful human resource service providers in Taiwan, the main objective will be finding out what current environment are they facing and what kinds of corporate resources do they possess to cope with their business operational needs. Using these findings as the basis, we employ the Transaction Cost Theory to do further analyze in their competitive and strategy model. Further more, by applying these strategies what economical profit can the service provider bring to there customers. In this research, we use a case study approach and employ the in-depth interview technique which includes five global human resource service provider¡¦s Taiwan branch as are research sample. Moreover, by using domestic and international references as auxiliaries, we can draw out the business model of the human resource service providers. The inference of this thesis is that corporate resources and brand can decrease the transaction cost triggered by outsourcing activities, and by decreasing transaction cost the service providers can establish trusting and cooperative relationships more successfully. When trusting relationships are in place, service providers can deliver more added value and economic profits based on their originally service content. Last but not least, by absorbing the feedback from satisfied customers, human resource service providers can accumulate solid professional knowledge and increase brand value.

Usually, consumers will collect market information about the product before they decide to buy it or not. In other words, the market information is a critical factor to affect consumers¡¦ purchasing intensions and behavior. Previous research points out that when consumers encounter a wider dispersion of price, they will expect to find cheaper stores. Besides, future price is often considered by consumers too. Kauffman et al. (2002) mentioned that the market price information might affect the recruiting of group buying. In a competitive market, if consumers are unable to perceive the utility of discounts provided by group-buying mechanism, they may shop at other retailers¡¦ stores. Further, because the final price of group buying will not be known until the transaction is closed, consumers¡¦ decisions might be up to their prediction about the final price. This study explores how price dispersion and price volatility affect consumers¡¦ internal reference price and expectation of final price of group buying. The difference between the internal reference and expectation of final price of group-buying indicates the consumers¡¦ transaction utility. How transaction utility affects consumers¡¦ intentions to join group buying is another issue being studied. In addition, if there is interference effect of consumers¡¦ risk attitude on final price forecast of group-buying, it¡¦s investigated, too. The result indicates that price dispersion has significant effects on consumers¡¦ all kinds of internal reference prices and predictions about the final price of group buying. However, the price volatility only has significant effects on consumers¡¦ perceived fair price, aspiration price, and reservation price. Neither significant effect of price volatility on consumers¡¦ price prediction of group buying nor interference effect of risk attitude is found. As expected, there is a significant positive causal relationship between transaction utility and intention to join group-buying. It shows that the transaction utility resulting from the comparison between the lowest market price and the most possible final price of group buying has the most explanatory power to predict consumers¡¦ participating intension to join group-buying.

The feature of group buying is that the price will go down as the accumulated orders are increasing. However, consumers will not know the final price until the end. As a result, consumers can only make decision based on the final price forecast of group buying. The final price forecast might be different depending on different pricing strategies of group-buying models and if there are competitions from posted-price stores. The purpose of this research is to understand how consumers¡¦ internal reference price and final price prediction of group buying would be influenced when facing different price curves in different market competition environment. The difference between the internal reference price and final price prediction of group-buying indicates the consumers¡¦ transaction utility. In addition, if consumers¡¦ perceived transaction utilities affect their intentions and behavior of joining group buying is another research purpose. In this research, there are three different pricing strategies, decreasing, neutral, and increasing based on the initial price, discount size and final price. For the market competition environment, it manipulated by if there are other posted-price stores to be chosen or not. The research result indicates that increasing price curve, which has higher final price, make consumers¡¦ final price prediction of group buying higher than the others under the best condition. On the other hand, it indicates that decreasing price curve, which has higher initial price, make consumers¡¦ final price prediction of group buying higher than the others under the worst condition. Consumers¡¦ internal reference prices are mainly influenced by market price information. When there are other posted-price stores to be chosen, consumers¡¦ internal reference price are higher averagely. In addition, the higher consumers¡¦ perceived transaction utilities are, the higher consumers¡¦ intentions to join group buying are. Finally, it shows consumers¡¦ intentions to join group buying have significant effect on their actual behavior.

The focus of this paper is to examine the determinants explaining the timing of E-commerce adoption in Taiwan manufacturing industries through the use of a duration model. This paper also investigates whether there have any difference in determining the utilization of E-commerce among different industries. And construct the measurement of E-commerce spillover effect, vertical integration and diversification to see how the E-commerce affects the plant¡¦s boundaries and transaction efficiency by changing the transaction costs among plants.

Purchase is an important link in business management. Practically, it covers the applications of various theories such as psychology, financial management, international trade, the science of law and other social sciences. However, owing to the relative conservative nature of purchase and the environment under which the ordinary enterprises lay particular stress on sales performance, the real effect of purchase is usually overlooked by enterprises when they receive good profits. In terms of the purposes of business growth and acquirement of market competitive advantages, no matter whether the core competitive power of a company is service, sale or production, or whether a company is of profit-making or non profit-making nature, a purchasing system with economic effect is an indispensable and basic appeal for the operation and management of the company. The primary purpose of this study is to carry out academic study on the differences between theories and practices in the purchasing system and its implementation. The study tries to prove that the excellent ¡§system¡¨ highly praised by the society is not only constructed on a single basis of ¡§formal rules¡¨ with the theory of new institutional economics. It is believed that there are still other factors affecting the result of implementing the system. Through researches, analysis, and comparison between the system and its practical implementation, this thesis finds that the study results are consistent with the three aspects of the new institutional economics: ¡§informal limits¡¨, ¡§formal rules¡¨ and ¡§institutional changes¡¨. That means all drawbacks come from the failure of ¡§informal limits¡¨ such as people¡¦s code of conduct, norms of conduct, customs, culture, habits, etc. and loopholes found in the ¡§formal rules¡¨ under limited norms. Meanwhile, if the root causes of such system failure can¡¦t be found from the informal limits, even though we impose more restrictive conditions on the purchasing system and force it to produce an institutional change, the formal rules after such change are still insufficient to become the main tool for eliminating all drawbacks or an effective method for solving the corrupt practices.

It has been an important issue on how to get universities to better contribute to the innovation process, especially in the knowledge-based economy. This paper aims to explore the control mechanism in the university-industry partnership through the framework of transaction cost theory. I conduct an empirical study of the collaborative process by providing the research-based evidence that focuses on the perspectives of two sets of faculties in a research university and a biotech company. The optimal control mechanisms will be suggested in the context of the uncertainties and ineffective communications in the R&D joint research projects.

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