AFRIKAANS: Die navorsingsdoel van hierdie studie is om insig te verkry in die rol van handboeke in die instandhouding en legitimering van etniese magsverhoudinge, in die besonder deur middel van die bevestiging van kulturele stereotipes onderliggend aan die nie-geformuleerde, maar effektiewe verspreiding van norme, waardes en houdings. Gegrond op die aanname dat handboeke sosiale en politieke werklikhede weerspieël, ondersoek hierdie kwalitatiewe studie die voorstellingspraktyke in Nederlandse, Vlaamse en Afrikaanse taalhandboeke. 'n Kritiese diskoersanaliseontwerp, ondersteun deur 'n tematiese analise en fokusgroepbesprekings, word aangewend om die visuele materiaal in een handboekreeks van elk van die drie gemeenskappe te ondersoek. Ter aanvang word die drie Dietse tale se moontlike invloed op mekaar, ook ten opsigte van diversiteit, bespreek. Die teoretiese begronding is geanker in die veld van houding-, kultuur- en visuele studies. Die kennisbasis aangaande handboekvoorstellings in die onderskeie gemeenskappe word ontgin. Die bevindinge word as indikators van die fokusgroepbesprekings in die drie tersaaklike gemeenskappe, sowel as 'n tematiese analise van die visuele voorstellings in die handboeke aangebied. Daar is in die Nederlandse en Vlaamse data stereotipering gevind. Die bevindinge toon dat die visuele materiaal in die Nederlandse data as ideologiese retoriek van die dominante wit groep dien, wat die 'ander' as problematies, arm en 'anders' voorstel. Die Vlaamse reeks toon enkele voorbeelde van kulturele uitsluiting, maar gebruik ook teensimbole om self-refleksiwiteit onder leerders aan te moedig – wat outomatiese stereotipering teenwerk. As gevolg van Afrikaans se politiese verlede oorbeklemtoon die Afrikaanse handboeke 'n utopiese ‘nuwe Suid-Afrika’ waar ras en verskil non-issues is. Geen tekens van apartheidmeestersimbole kon in die Afrikaanse handboeke gevind word nie en Afrikaans as witmanstaal is in 'n groot mate gedemitologiseer. As gevolg van die sterk hekwagtersrol wat handboekbelanghebbendes soos die onderwysdepartement en uitgewers in Suid-Afrika speel, kan die Afrikaanse handboekdata slegs in 'n geringe mate met die Nederlandse en Vlaamse data vergelyk word. Anders as wat aanvanklik vermoed is, toon hierdie studie dat taal die belangrikste, indien nie die enigste, gemene deler tussen die drie gemeenskappe is. ENGLISH: The research goal of this study was to provide insight into the role of textbooks in the maintenance and legitimization of ethnic power relations, specifically the reproduction of cultural stereotypes informing the unstated, but effective distribution of norms, values and attitudes. Based on the assumption that textbooks serve as a mirror of the social and political order, the purpose of this qualitative study is to determine the extent to which Dutch, Flemish and Afrikaans language textbook series foster cultural stereotyping of the 'other’. Data sources for the critical discourse analysis are constituted by the visual material of one textbook series from each of the three language communities. The contextualisation includes an explanation of how the three Pan Dutch languages might influence each other, and their perspectives on diversity. The conceptual framework comprises an explication of the concepts and theories on attitude, culture and visual studies. Influential issues in the literature on textbook representation, language and identity are described in the literature study. The findings are presented as indicators derived from focus group discussions in the three countries, as well as a thematic analysis of visual representation in the textbooks. Traces of stereotyping were found in the Dutch and Flemish data. The findings show that visual material in the Dutch data serves as ideological rhetoric of the dominant white group, projecting the 'other' as problematic, poor and different. The Flemish series shows indications of cultural exclusion, but incorporates counter-symbols to encourage self-reflectivity among Flemish learners, thus countering automatic stereotyping. The Afrikaans textbooks, because of their highly politicised past, over-emphasize a utopian ‘new South Africa’ where race and difference are non-issues. No signs of apartheid master symbols could be found in the Afrikaans textbooks and Afrikaans is demythologised as a 'white' language. As a result of the controlling nature of the gatekeeping function in South Africa of the education department and textbook publishers, the Afrikaans textbook-data can be compared to the Dutch and the Flemish textbook-data to a limited extent only. This study has shown that the major characteristic the three communities share is language. / Thesis (PhD)--University of Pretoria, 2009. / Humanities Education / unrestricted