This research is mainly through research and data analysis from the world's major tourism master advanced to the national tourism policy, observe the revitalization of tourism, by advanced countries for effective tourism policies and strategies for the revitalization of tourism, to understand our tourism development strategy in the most urgent need to improve and strengthen, to develop the overall tourism development strategy. In March 2007, World Economic Forum (WEF) issued a "The Travel & Tourism Competitiveness (TTC) Ranking" for 124 countries and areas of travel or travel conditions, assess the global competitiveness; WTTC forecasts until 2010, the scale of the global tourism industry will reach 11.6% of world GDP, equivalent to six trillion 591.1 billion U.S. dollars; forecast until 2010, the global tourism industry employed population reached 200 million 5162 million. In 2008,we have rank the tourism industry as one of the six major industrys for our nation, may foresee the important of developing tourism to our economy. Literature shows that many experts and scholars views on the development of tourism and research, but many emphasize on promote and marketing tourism. Advanced countries development strategy of tourism policy of our country than lacking. If we want to develop the tourism of Taiwan, in addition to the established policy of tourism, tourism development must be integrated with the main industry, civil society, experts and scholars to work together and research to bear fruit. In this research literatures, summarized the major dimension of tourism development and related development strategies, after that combined with the unit organization and the use of Delphi method to reach experts and scholars in the tourism development strategy aspects of the consensus, to develop a fit for our overall tourism development strategy recommendations. The results show that Taiwan's most urgent need is to establish a unique tourist features and brand, whether the function of government guidance the tourism industry, tourism personnel training and certification, tourist facilities, tourist attractions are needed for integration and partnership, In addition, need to improve Tourism industry as a national issue, Taiwan's tourist profile and degree of internationalization, How to promote Taiwan's tourism promotion to increase the number of tourists is also very important.Accommodation,transportation,attrations,communicate should be integrated between tourist industry person.

Tourism industry, one of the most rapid growing economic activities around the world, brings countries foreign exchange and creates million jobs. Due to the huge profit involved, more and more countries recognize the importance of tourism marketing and start to include it into their national development plan, so does Taiwan. However, little attention has been paid in the academic field to Taiwan’s tourism promotions on a global basis. Therefore, this research aims at analyzing how Taiwan manages and integrates its tourism marketing communications in its three main target regions—Northeast Asia, Southeast Asia, and Europe and America—from the perspective of Globally Integrated Marketing Communication (GIMC), and uses the current campaign “Tour Taiwan Years 2008-2009” as the subject. Following the IMC Audit proposed by Duncan (2002), this case study conducts document analysis and in-depth interviews with Tourism Bureau to investigate how Taiwan integrates its global communication either vertically across marketing disciplines or horizontally across countries. In addition, the level of standardization across marketing disciplines is compared, and suggestions for employing GIMC model are also provided. The finding can be summarized into three points: 1. Either within each region or across regions, the strategies Tourism Bureau employs are close to globally integrated strategy, but with different level of vertical and horizontal integrations. 2. The proposition, which suggests that public relation, sales promotion, and direct marketing are more difficult to standardize compared to advertising, is not supported in the case of “Tour Taiwan Years 2008-2009.” 3. The application of GIMC to tourism marketing in this case suggests that strategy should be the guiding principle for integration; and the classification of GIMC strategy should be adjusted and made based on a continuum approach.