The purpose of this study was to examine the marketing strategy used by Pernond Ricard to promote popular liquors in the low¡Bmid and high price categories¡Cthe study divided 9 products into 3 price segments¡Cthis research study used individual in-depth interviews in order to understand the marketing strategy and operational practices of the business model¡CAnalyses indicated that their marketing strategy STP and 4Ps¡Athe key elements of their marketing strategy are people¡Bpromotion¡Bchannel¡Bproduct and price strategies¡C Finally¡Asuggestions for Pernond Ricards¡¦ marketing strategy are as follows¡G (1) Different price segmentation should be more focused on different target groups¡C (2) Must understand the local consumer¡¦s behavior and usage habits in order to satisfy their needs¡C (3) Customize their products and services for each individual target customer segment¡C Lastly¡Athis research study will propose the marketing strategy and suggestions for future research directions¡C

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This Bachelor's thesis is conducted with semi-structured interviews and texts and is analyzing how the concept empowerment is represented in South Africa. More specifically, this case study investigates, (1) how do the national South-African policy of empowerment, Fairtrade South Africa, and the target group describe what the goal of empowerment is? (2) How do the national South-African policy of empowerment, Fairtrade South Africa, and the target group describe the problem, causes and solutions in relation to empowerment? (3) What are the similarities and differences of the actors' representations of empowerment, and what implications may potential conflicts have for the prospect to successfully achieve the national goal of black empowerment? This research has a qualitative approach and uses implementation theory in relation to representation. The content analysis of our data illustrates that the representations of empowerment made by the different actors in the implementation process have many differences and yet not many similarities. The analysis illustrates that three main conflicts are evident when comparing the different actors' representations of empowerment. These are related to critical thinking, the conflicting individual and collective perspectives, and if the problem of disempowerment is caused by past or present structures. These conflicts in the three actors' representations of empowerment can cause bias and delay or possible failure in the policy implementation of black empowerment, yet all actors agreed on the goal of empowerment to be self-determination.

Resumé The concept on an average consumer in Czech and European law The aim of this thesis is to describe actual trends in conceptualization of average customer, both in Czech and European law. The work focuses on examination of differences in demands placed on average customer depending on the area the customer is currently located at. The first chapter deals with definition of average customer. According to the fact Czech law is influenced by European law, firstly, the definitions in European legislation and case law are mentioned and subsequently also the definitions provided by Czech law. The, it is referred to the definitions in specialized literature. The essential point of second chapter is the protection of average customer. It explores the level of the protection provided by European law and it accents on importance of limits in such a protection. It is also underlined that the level of protection depends on determination of target average customer and it is increased if the target group is the group of particularly vulnerable customers. In third chapter, it is analyzed how the average customer is conceptualized when considering if the action was affected by unfair competition or not. It deals with misleading advertising, comparative advertising and misleading identification of goods and services....

The diploma thesis deals with communication strategy of the product Frisco. It evaluates the strategy and proposes a new concept of communications. Evaluations data has been provided by Atmosphere and MML TGI companies for the period of 2010 and partially 2011, further use of the data is not allowed without the approval of the providers. Following software has been used for the analyses and for the creation of the new concept of communication: Yetti, Data Analyzer, Mamut, Golem, Medplan and custom internal tools made by media agency Carat Czech Republic, s.r.o.

The empirical data that lies behind this survey comes from field work between 1992 and 1995. This field work represents work I made myself as a sales-man for the company, Malmberg Original Water. The task was to implement the Malmberg mineral water brand on the restaurant market of the South-Swedish area. Our aim was to reach the upper-scale, premium market of restaurants. The mission was successfully completed, and at 1996 we had completed the position as the most exclusively positioned mineral water brand in Skåne (Southernmost Sweden). How could we fulfill this mission so fast, and with a very limited marketing budget (=0)?The secret key was that we managed to work and be in line with the values of our targeted customer group. We lived close to the customers and developed what was in line with their needs. This follows the research of Porter (1980) and Philipson (2011), serving the customer groups´ needs. Despite lack of money and budget from PR and promotion we made a large effort of serving and doing service towards our targeted customers.The thesis also focuses the target group´s importance for the construction of the brand identity. Strategic brand management-literature normally considers the target group taken-for-granted. Consumer research-literature, on the other hand, considers it as something vague and undefined. By applying a perspective of cultural values between the company, the brand and the target group it is possible to qualify the target group more than just refer to it as consumers or customers. The thesis also point to the conclusion not to consider brand identity as an independent entity, but dependent on the customers and the consumers. The consumers give birth to the brand. Finally since the target group is a group that is constantly set in motion, the brand also should reflect and represent change.

The study was aimed at discovering the extent to which the education system of Venda satisfies the human resource needs of that area. Chapter one not only outlines the aim of the study but also defines certain terminology used in the text. It also gives an outline of the research methodology. Chapter two identifies the theoretical guidelines with regard to how the education system is related to human resource needs. In defining the education system the chapter indicates that education cannot be divorced from the society in which it exists and therefore must be seen as a social, cultural and economic phenomenon. Chapter three examines the manner in which human resources function as a determinant of the education system. In examining the meaning of human resources it indicates the importance of developing the skills of the people as well as indicating the importance of attitudes towards work of the people, thus showing that skills and attitudes together help create good human resources for the growth and development of society. Chapter four indicates general educational needs as well as the criteria to be used for the purposes of this research. It indicates that basic skills should be developed in all people so that they can be able to adjust properly to the workplace. It emphasises the importance of reading, writing, computation and speaking abilities as the basis for education which intends to develop good human resources. Chapter five is the empirical study. It therefore indicates how the postal questionnaire was used. It also contains the results of the empirical study, and explains them. Chapter six gives the conclusions as well as the recommendations that are a result of this research. It concludes that the education system and society are bound together and should not be separated, that human resource development is an important aim of education systems and therefore development should not be one-sided but should be complete, that is, it should include social and cultural skills and economic development. Thus education in Venda should not ignore this, and should be of a good quality as from the lowest standards, so that whether a person has an education of up to Standard 5, 8 or 10 it should not be an insurmountable handicap to adjustment to the work situation. / Thesis (MEd (Vergelykende Opvoedkunde))--PU vir CHO, 1996

A dissertation deals with small single-placed car body design (so-called microcar cathegory). The new design is based on the undercart and the engine of serial Mitsuoka Kit Car. Therefore the aim belongs to re-design tasks. Analytical part of the dissertation deals with two basic questions influencing the final draft. The Corporate identity at first and a problematic of the target group level of aesthetical perception linked to preferred design. On grounds of analysis the core values for new design have been set down. The particular values have been presented with the help of existing reference objects from the field of automotive design. This part also includes a questionnairy, which had been focused on prefered design conception. Due to low microcars topic awareness in Czech Republic, the questionnairy had informational character and the final design conception has been chosen on the base of functional aspects analysis. The final design development, shown on sketches and basic software renderings, is based on gradual steps that lead to the core values expression with regards to input parameters and basic design rules as well. The final design is introduced together with description of its technical solution and detailed design. The solution respects the mentioned target group and the institution Corporate Identity.

The textile business is one of the oldest industries of our time, and it employs nearly 1.4 million workers within the European Union alone. It is not unusual that this is the foundation of a country’s industrialisation. Even though the industry brings many positive factors, there are also negative factors that will influence the industry’s growth in the future. One of the textile industry’s largest negative factor is the effect it has on the environment.The current recession that is effecting our society is spreading all over the world. It is for the future to decide what kind of fashion companies that will survive. According to analysts, it is the companies with a nisch that are mostly expected to survive, for example, Case Company X which is working with design, production and sales of ecological fashion clothes. It is therefore important and relevant for Case Company X to make not only short but also long-term strategies to keep up with the fashion industry’s competition and dynamic development.The purpose of this study is to identify the main target group for Case Company X and to present possible sales channels and strategies for the company.We have used the hermeneutical perspective since the different research areas can be seen as a whole. Our method of working has been abduction, since we have chosen to alternate between empirical data and theory. The study combines both qualitative and quantitative methods. The qualitative method has been used to make deeper research within Case Company X, and the quantitative method has been used in the work with the questionnaire to try and find the company’s main target group. According to which part of the study that has been researched, the choice of data has varied. To make the study more reliable, we have chosen to use both primary and secondary data.We have been able to identify the main target group and we have also been able to suggest suitable future sales channels and strategies for the company. The main target group for Case Company X are working women aged between 20-45, with a middle to high income, and who buy clothes on average once a month.Taken together, our results indicate that the following two factors are important in the choice of sales channels for Case Company X, (i) how the company and its brand can be introduced to the high street i.e. sold in shops like Mouche, NK Designers, NK Mode, Grace, Solo, and Venti Nove (ii), how the staff can effectively explain the positive effects of ecological clothes. We believe that Drömma, Åhléns, Hildur as well as Case Company X own website are retailers of interest.IIWe recommend that Case Company X should only work with one segment and try to satisfy one specific target group. Therefore, we suggest that Case Company X initially should establish itself as a nisch company on the Swedish market. / Program: Textilekonomutbildningen

I dagens industriella samhälle finns det en hel uppsjö av produkter för oss som konsumenter. För oss handlar det om att fylla våra behov. För företagen handlar det om att få konsumenterna uppmärksammade på just deras produkt och särskilja sig på marknaden. Det gäller då att man har koll på vilken som är ens målgrupp. Men det slutar inte där. Det är även viktigt att man känner sin målgrupp!Individerna som ingår i din målgrupp är dels dem ni önskar att söka kommunikation med, men för att detta ska kunna ske på ett framgångsrikt sätt krävs att man skapar goda relationer till dessa grupper och därigenom förstår hur man ska utforma sin kommunikation. Varumärket Salming Underwear genomgår i dagsläget om omstrukturering av företaget och önskar att nå en nytändning. Den målgrupp dem segmenterat från början stämmer inte längre överens med deras affärsplan och vet inte längre vem de ska vända sina kommunikationskanaler till. Vårt syfte är att definiera deras nya tänkta målgrupp samt hur marknaden uppfattar varumärket. Vi ämnar skifta fokus och förhållningssätt till den traditionella målgruppen och öppna upp för nya möjligheter.För att kunna infria syftet valde vi att göra en omfattande enkätundersökning med representanter från såväl existerande, som icke existerande kunder hos Salming Underwear. Resultatet av vår undersökning visar att Salming har problem med att kommunicera ut sitt budskap. Deras kärnvärden är ”No Nonsense” och prisvärda kalsonger, vilket inte stämmer överens med hur konsumenterna uppfattade varumärket. Vidare framkom att en majoritet inte var intresserade att bli placerade i en målgrupp enligt ålder utan var endast intresserade av komfort och pris. Ett alternativ vi presenterar är därför att Salming vänder sig till en icke ålderdominerande målgrupp och lyfter fram funktionen och komforten hos deras produkter. Slutsatsen som kan dras av vår studie är att målgruppsanalyser är svåra och att det inte finns en klar mall för alla företag. Däremot kom vi genom våra undersökningar fram till en potentiell målgrupp för Salming Underwear och förslag på hur man som företag kan ändra sitt synsätt till målgruppen.In today's industrial society there are multiple products and choices to make for us as consumers. For us it is about fulfilling our needs. For companies it is about getting consumers more aware of their particular product and differentiate themselves in the marketplace. In order to do so it is of outmost importance that you as a company know who your target group is. But that is not enough. It is also important to know your target group!The individuals whom are part of your target group are those you wish to seek communication with, but in order for this to happen successfully it requires creating and building good relationships with these groups. It is first then you can understand how you can build up your communication systems.The Swedish brand Salming Underwear is currently undergoing a restructuring of the company and wishes to revive their business. The target group they selected from the beginning is no longer consistent with their business plan and they no longer know who they should communicate with.Our purpose with this report is to define Salming Underwear’s new intended target group and how the market perceives the brand. We intend to shift the focus and approach to the traditional target group and open up the company to new opportunities.In order to fulfill the purpose we chose to do an extensive survey with representatives from both existing as well as non-existing customers of Salming Underwear.The results of our study show that Salming are having trouble communicating their brand value out to customers. Their core values are "No Nonsense" and affordable underwear, which is not consistent with how consumers perceive the brand. It was also found that the majority of costumers were not interested in being placed in a target group based by age. They were only interested in comfort and price. One option we present is that Salming can turn to a non-age dominant audience and highlight the function and comfort of their products out to the market instead.The conclusion to be drawn from our study is that the target group analysis is difficult and that there is not a template that works for every company. However, we can due to our survey present a potential target group for Salming Underwear and suggestions on how a company can change its approach to the target audience. / Program: Textil produktutveckling med entreprenörs- och affärsinriktning