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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

British Imperialism and Tea Culture in Asia and North America, 1650-1950

Cunliffe, Sydney 02 January 2015 (has links)
This paper examines how British imperialism brought about transnationally related changes in the trade and production of Asian tea as well as tea culture and politics of North America between the mid-seventeenth and the mid-twentieth century. These changes reflected a growing theme of globalization in the local political and social histories of the two continents, which developed as a result of Britain’s imperialist policy of utilizing Asian-grown tea to finance the British Empire, especially its colonial rule in Asia and North America. Westernized consumption of Asian black tea with sugar was developed in Britain after the mid-seventeenth century, and was exported to its settler colonies, including those in North America. It was not only the domestic consumption of Chinese tea in Britain but also its popularity in the British colonies which led to the dramatic increase of tea importation from China and to the Anglo-Chinese Opium War (1839-1842). Such demand for the Asian herb further led to its plantation in India and Ceylon under British control from the mid-nineteenth century. British imperialism and tea consumption also influenced tea culture in colonial New England, and especially, heavy taxation on the import and retail of Chinese tea sparked the American Revolution. Nonetheless, British-style tea culture still left a permanent legacy in the United States in the post-revolutionary era. By contrast, in Canada, the British-style tea culture, especially Britain’s new policy toward reciprocal trade benefits with its colonies from the late eighteenth century, resulted in expanding revenues for colonial governments. The popularity of British tea culture in Canada and other remaining colonies not only enhanced colonists’ identity with Britain and ensured its imperialist cultural hegemony overseas but also helped the British-controlled tea product in India and Ceylon to prevail over the previously prevalent Chinese tea in the international market by the early twentieth century. / Graduate / sydney@uvic.ca
2

Cyan in mist : Sustainable packaging design for Chinese tea

Wu, Fei January 2016 (has links)
Packaging is a topic under debate and scrutiny intoday’s society, due to its obvious environmentaldetriment – but also the business opportunities – tied tominimizing or even eliminating packaging.therefore, in this thesis, the aim is to introduce Chinesetea culture to the Swedish through packaging design,By tea culture studies and surveys of the Swedishmarket, with less is more, and minimalism designtheory to design elegant and Sustainable package. Withthis design, convey the Chinese tea ceremony cultureand Zen philosophy.Through the study of Chinese tea culture, then analysiscurrent tea packaging on Chinese and Swedish markets,from the structure, color, material...every aspects ofpackaging design to show the Chinese tea culture in theSwedish market.4According to our respondents and theory, packaging isa big component in a brand's marketing strategy and tocommunicate the brand’s message and values.Marketing information can be designed into visualelements that are used on the package to communicatea message which could speak out the consumers'emotions. But packaging is a topic under debate andscrutiny in today’s society, due to its obviousenvironmental detriment – but also the businessopportunities.So, how to balance the commercial and environmentalthose two aspects and how to express sustainabledesign in my project, is the major issues I have to figureout.Key words: Chinese tea culture, less is more,sustainable packaging design, graphic design, Zen andtea ceremony, tea business marketing

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