Purpose – The purpose is to develop a greater understanding of what is requested by customers with regards to e-commerce and mobile payments and how managers attitude can affect the technological adaption process. Furthermore, a suggested framework will be presented on how SMEs can adapt to these changes. Problem – The move towards the cashless society has changed the business environment and increased the demand for mobile payments and e-commerce. The transition to implement new technologies requires resources in terms of time, money and knowledge. Therefore, this process can be challenging for SMEs. Design-Methodology-Approach – Primary data is collected through case studies and secondary data from previous research conducted. Two SMEs within the retail business in Jönköping is investigated using semi-structured interviews. The combined data is analyzed together with previous literature within the field. Findings – The findings show that customers’ demand of e-commerce and mobile payments has increased. A positive correlation between managers’ attitude towards new technology and the implementation process is found. To adapt to these technological changes, it is important for SME managers to invest equally in knowledge and technology.

An anonymous company has been redesigning its website to a responsive site and during this process the users have the option to stay on either site. This study examined the reasons as to why users stay on the non-responsive site and how the responsive site could be improved to make them switch to it. In order to understand how users were effected by first impressions and age as well as how adaption to technology works, previous research in these areas have been presented. A survey and user test were conducted to find the answers to the research question. Because the transformation to a responsive site meant that the visual structure changed, it affected the users’ existing habits. The results and conclusion were that there were three major groups stating different main reasons on what would make them go to the responsive site. The strategy for making users on the non-responsive site more satisfied with the responsive site would be to first implement missing functionality. The next step would be to invite all users and adding guides to help them to learn how to find what they usually look for. / Ett anonymt företag har arbetat med att designa om sin hemsida till att bli responsiv och under den här processen har användarna haft möjlighet att stanna på båda websidorna. Den här studien undersökte varför vissa användare stannade på den icke responsiva sidan och hur den responsiva sidan kan förbättras för att få dem att byta till den. För att förstå hur användare påverkades av första intryck och ålder samt hur anpassning till teknik fungerar har tidigare forskning inom dessa områden presenterats. En enkät och användartest utfördes för att svara på frågeställningen. Eftersom en övergång till en responsiv sida innebar att den visuella strukturen ändrades påverkades användares redan existerande vanor. Resultatet och slutsatsen var att det fanns tre huvudgrupper som angav olika anledningar till vad som skulle få dem att gå över till den responsiva sidan. Strategin för att få användarna på den icke responsiva sidan mer nöjda med den responsiva sidan skulle vara att först implementera de funktioner som saknas. Nästa steg skulle vara att bjuda in alla användare och att skapa guider för att hjälpa dem att lära sig hur de hittar det de oftast letar efter.