The design discipline is reliant on communication as a means to express and share ideas during the creation of products. Design communication can take place in two distinct settings: formal communication presentations and informal interaction communication. Group design communication involves the communication of various attributes of a design. Attributes such as the scale, shape and functionality of a product are communicated. Designers employ various mechanisms including verbal, non-verbal (e.g. hand gestures), and physical tools (e.g. sketches and models) to communicate attributes. Although the verbal and physical tools are commonly used effective tools, hand gestures remain underused. Yet, hand gestures are extensions of the human mind, which may reveal thoughts that verbal communication may not be able to communicate (McNeil, 1992). Hand gestures have the potential to reveal thoughts and if used as an interface mechanism, can augment the information space. As such, hand gestures may facilitate design communication within a group. This study explores the potential of hand gestures as tools in design communication. Moreover; the purpose of this study is to understand how gestures can facilitate the design communication that occurs within a group. A two-phase study was proposed: a research phase and a design phase. During the research phase, ethnographic research in design education environments was conducted to understand what gestures are produced and how they are used during formal and informal design communication settings. The data collected was analyzed and categorized to reveal quantitative and qualitative results. Survey studies were also conducted to validate the hand gesture meaning. The data was used to create design guidelines that directed the design phase, where concepts used hand gestures as interface mechanisms, to augment the experience of a design information exchange. The significance of this project is to generate new knowledge to be applied to the development of more natural technological systems where gestures are used as an alternative to current input devices (e.g. mouse and keyboard) for navigation and manipulation of design material amongst a group. The goal was to improve the communication between designers and their materials and enhance the experience of distributing and receiving design information.

El presente modelo de negocio consiste en la importación de artículos o aparatos electrónicos y tecnológicos producidos en China para ser comercializados al por mayor a comerciantes minoristas en el mercado peruano, a través de un portal web, teniendo en cuenta los requerimientos y características que se necesitan, según la percepción de calidad que tiene el cliente. Para esto se elaboró un sondeo a distribuidores minoristas ubicados en centros comerciales en Lima Metropolitana, sobre calidad, variedad y distribución de productos tecnológicos entre otros; en la que podemos observar resultados importantes a tomar en cuenta: un 66% de encuestados, considera que la calidad de productos podría mejorar; un 64%, considera que no les ofrecen los productos necesarios para su negocio y un 47%, considera mala la distribución de productos. Para el abastecimiento, se ha previsto la selección de proveedores de China, mediante un plan de importación semestral. El plan de marketing se sintetiza en la diferenciación de nuestros productos, distribución y su servicio post venta, para ello se tiene previsto gastos de publicidad en marketing digital, contando con un portal web especializado para las ventas online. La inversión del proyecto totaliza casi S/ 300,000. La estructura financiera estaría conformada por el aporte de capital de 3 socios en partes iguales. Las proyecciones financieras efectuadas a valores constantes se contemplan con un horizonte de evaluación de 5 años. Los indicadores de rentabilidad revelan índices favorables para el proyecto con una TIR del 95.20%, un VAN de S/ S/ 2,091,072. / This business model consists of the importation of electronic and technological articles or devices produced in China to be sold wholesale in the Peruvian market, through a web portal, taking into account the requirements and characteristics that are needed, according to the perception of quality that the client has. For this, a survey of retail distributors located in shopping centers in Metropolitan Lima was carried out on quality, variety and distribution of technological products, among others; in which we can observe important results to take into account: 66% of respondents consider that the quality of products could improve; 64% consider that they are not offered the products necessary for their business and 47% consider the product distribution bad. For the supply, the selection of suppliers from China has been foreseen, with a biannual import plan. The Marketing Plan is synthesized in the differentiation of our products, distribution and their after-sales service, for this, advertising expenses in digital marketing are planned, with a specialized web portal for online sales. The project investment totals almost S / 300,000. The financial structure would be made up of the capital contribution of 3 partners in equal parts. Financial projections made at constant values ​​are contemplated with an evaluation horizon of 5 years. The profitability indicators reveal favorable indices for the project with an IRR of 44.52%, a NPV of S / 842,640. / Trabajo de investigación