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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

O espaço dos possíveis de Steve Jobs: como foi possível a mitificação em torno da imagem da Apple? / The space of possible of Steve Jobs: how could the mystification around image of the Apple?

Tartas, Felipe dos Santos 28 February 2014 (has links)
Submitted by Erika Demachki (erikademachki@gmail.com) on 2015-01-16T17:24:00Z No. of bitstreams: 2 license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) Dissertação - Felipe dos Santos Tartas - 2013.pdf: 1098710 bytes, checksum: 4d77c38b227951702d4aefb818978d22 (MD5) / Approved for entry into archive by Erika Demachki (erikademachki@gmail.com) on 2015-01-16T17:41:23Z (GMT) No. of bitstreams: 2 license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) Dissertação - Felipe dos Santos Tartas - 2013.pdf: 1098710 bytes, checksum: 4d77c38b227951702d4aefb818978d22 (MD5) / Made available in DSpace on 2015-01-16T17:41:23Z (GMT). No. of bitstreams: 2 license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) Dissertação - Felipe dos Santos Tartas - 2013.pdf: 1098710 bytes, checksum: 4d77c38b227951702d4aefb818978d22 (MD5) Previous issue date: 2014-02-28 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / Advertising Apple, inspired by the work of George Orwell's 1984, aired during the telecast of Super Bowl XVIII served as an allegory of the historical configuration of technological sphere of the United States of America at the time. Affectivity and rationality, whereby antagonism in a relational logic defined Apple. The success of Steve Jobs is linked to technological changes in recent years, a greater enchantment that sphere, which reflects the broader social structure of the U.S., means by which it was possible, from the provision of symbolic tools and materials, transmutation of social, energy accumulated in these disputes who have settled there, by Steve Jobs at Apple company. Operation that put himself and his main company prominently. / A publicidade da Apple, inspirada na obra 1984 de George Orwell, veiculada durante a transmissão televisiva do Super Bowl XVIII serviu como alegoria da configuração história da esfera tecnológica dos Estados Unidos da América à época. Afetividade e racionalidade, antagonismo pelo qual, em uma lógica relacional, se definiu a Apple. O sucesso de Steve Jobs está atrelado às mudanças na esfera tecnológica nos últimos anos, a um maior encantamento dessa esfera, que reflete a estrutura social mais ampla dos EUA, meio pelo qual foi possível, a partir do fornecimento dos instrumentos simbólicos e materiais, a transmutação de energia social, acumulada nessas disputas que ali se estabeleceram, por parte de Steve Jobs à empresa Apple. Operação que colocou ele mesmo e a sua principal empresa em lugar de destaque.

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