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Customer Loyalty in Mobile Banking : findings from the millennial generationBondeson, Fredrik, Lindbom, Isak January 2018 (has links)
The purpose of this study is to investigate and explain the underlying factors that contribute to the creation of loyalty within the area of mobile banking, and their relative importance. The study is limited to the Swedish market and members of the millennial generation. To acquire the wanted primary data, this study adopted a survey strategy, where responses from 153 current and former university students were collected. Following the survey, an exploratory factor analysis was conducted, and ultimately a multiple linear regression analysis to reveal what factors that predicts loyalty. Findings show that Relationship Quality (Commitment/Satisfaction/ Trust) has a positive impact on mobile banking loyalty and is thestrongest determinant. A lower level of Perceived Risk also has a positive impact on mobile banking loyalty. A Net Promotor Score of 1.4 percent indicate low loyalty among millennial mobile banking customers. This study contributes to the bank marketing theory by being one of the first studies that investigate which factors that directly influence loyalty among mobile banking customers. Since millennials is the next working generation it is crucial for banks to understand how loyalty in this generation is created. As the study is focused on Swedish millennials, applicability to the general population is limited.
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Use and acceptance of education technologies by academics in a school of nursing in the Western Cape, South AfricaOlogun, Rita Oluwanifesimi January 2016 (has links)
Magister Curationis - Mcur / AIMS: This study aims to investigate the use and acceptance of educational technologies
by academics in a nursing school in the Western Cape, South Africa (determination
of educational technology use, perceived usefulness, perceived ease of use and
influencing factors). The findings of the study may be used to facilitate planning for
and implementation of increase use of educational technologies to enhance teaching
and learning.
METHODS:
The research design was a quantitative descriptive survey using a self-administered
questionnaire. Due to small population size, all 58 academics (28 lecturers- qualified
personnel to teach students conduct research and involved in administration of
modules and levels) and 30 clinical facilitators- registered nurses with clinical
expertise who assists students in the clinical placements were included in the study.
The Technology Acceptance Model (TAM) provided the framework for the study. The
study adapted an existing questionnaire developed by Kripanont in 2007. Validity
and reliability of the instrument were established and pre-testing was done to
validate the questions. Data was entered into SPSS version 23 and analysed using
both descriptive and inferential statistics techniques.
RESULTS:
The findings suggested that though academics use educational technology but
usage was found to be low and the academics were selective in the type of
technology that they use which is influenced by need, availability, duties and
academic positions of such academic. This will help facilitating planning for
implementation of increased use of educational technology to enhance teaching and
learning.
Lecturers use educational technology for teaching and learning, while its use among
the clinical facilitators is still minimal. The most commonly and frequently used
devices were desktops and laptops. Low usage of smartphones for educational
purpose among academics was reported. Email was the most common application
used by academics for teaching and learning, followed by WhatsApp. The e-learning
platform was poorly used; however, the lecturers still used it more compared with the
clinical facilitators. Low usage was reported on other educational technologies
included in the study. Most of the respondents reported a moderate to high
experience with educational technology. More than two-thirds of the respondents
used educational technology for enhancing their knowledge on current evidence of
nursing, preparing for classes, preparing teaching materials, student contact and
supervision and for facilitating/teaching in class. Time and institutional factors were
mentioned to be important factors to consider when engaging with any educational
technology. Finally, perceived usefulness, perceived ease of use and academic
position were predictors of use of educational technology.
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Will social media make or break the acceptance in new technology? : A quantitative study of consumer acceptance in CryptocurrencyWokke, Jord, Rodenrijs, Nick January 2018 (has links)
Problem: Parallels have been drawn between the rise of the internet in 1990s and the present rise of bitcoin (cryptocurrency) and underlying blockchain technology. This resulted in a widespread of media coverage due to extreme price fluctuations and increased supply and demand. Garcia et al. (2014) argues that this is driven by several social aspects including word-of-mouth communication on social media, indicating that this aspect of social media effects individual attitude formation and intention towards cryptocurrency. However, this combination of social media of antecedent of consumer acceptance is limited explored, especially in the context of technology acceptance. Purpose: The purpose of this thesis is to create further understanding in the Technology Acceptance Model with the additional construct: social influence, first suggested by Malhotra et al. (1999). Hereby, the additional construct of social media influence was added to advance the indirect effects of social media influence on attitude formation and behavioural intention towards cryptocurrency, through the processes of social influence (internalization; identification; compliance) by Kelman. Method: This study carries out a quantitative study where survey-research was used that included a total sample of 250 cases. This sample consists of individuals between 18-37 years old, where social media usage is part of the life. As a result of the data collection, analysis was conducted using multiple regression techniques. Conclusion: Analysis of the findings established theoretical validation of the appliance of the Technology Acceptance Model on digital innovation, like cryptocurrency. By adding the construct of social media, further understanding is created in the behaviour of millennials towards cryptocurrency. The evidence suggests that there are clear indirect effects of social media on attitude formation and intention towards engaging in cryptocurrency through the processes of social influence. This study should be seen as preliminary, where future research could be built upon. More specifically, in terms of consumer acceptance of cryptocurrency and the extent of influence by social media.
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A Study on Factors Influencing Acceptance of Using Mobile Electronic Identification Applications in SwedenWong, Alex, Carlbäck, John January 2018 (has links)
Mobile technology has become increasingly common in today’s society, enabling a whole new set of advantageous services that has a profound impact on our daily lives. This has led to that the mobile electronic identification application (mobile eID app) software has emerged, creating the possibility for users to authenticate important tasks and validating one’s identity through a mobile device. Existing literature on mobile electronic identification (mobile eID) has touched upon several aspects of this phenomenon, however, no specific research related to the user acceptance has been conducted. Thus, this paper seeks to identify the influencing factors that lead to the acceptance of using a mobile eID app. To analyze the adoption behavior of mobile eID app users, a conceptual, and later refined model consisting of 7 factors and the relationship between these were proposed. This model was based on the well-researched Technology Acceptance Model (TAM) and extended to better fit the subject of this research. 13 hypotheses based on already existing research within the field of mobile service application acceptance were proposed and Sweden, having heavily implemented this phenomenon into the society, served as this study’s empirical site. The required primary dataset for hypotheses testing was collected through conducting a questionnaire distributed using a convenience sampling method. The gathered data was analyzed through the statistical software programs SPSS and SPSS AMOS to see if correlations between factors existed. The result showed that 10 hypotheses were accepted, and 3 hypotheses were rejected. This concludes that the factors influencing the acceptance of using mobile eID apps to validate one's identity online in Sweden are the following ranging from the largest effect to the least effect: perceived usefulness of a mobile eID app, subjective norm, perceived ease of use of a mobile eID app, perceived convenience of a mobile eID app, attitude towards using a mobile eID app, and perceived security of a mobile eID app. The findings of this study advance the theory within technology acceptance and contributes to the foundation for future research within the field of mobile electronic identification as well as for user acceptance within related subjects.
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Evaluation of electronic prescribing system-User acceptance perspectiveMohammed, Abdurahman January 2016 (has links)
The use of Electronic Prescribing Systems (EPS) has significant potential role in improving patient safety and reducing adverse drug events. However, the introduction of these systems can have negative outcome on delivery of care if healthcare providers are not utilizing regularly and accept it. This study aims to explore paediatrician’s attitude towards electronic prescribing systems as well as understand the possible factors affecting user acceptance at tertiary care using the Technology Acceptance Model (TAM). A qualitative research methodology was applied. Semi-structured interviews were developed according to TAM model and used as primary source of collecting empirical data. Seven research participants were interviewed. The findings of this study had identified factors that are important for paediatrician’s acceptance of EPS systems. Although paediatricians are positive to the usefulness of EPS, it appears that there are some acceptance problems due to ease of use concerns and usability issues of the system. The acceptance of EPS can be improved by leveraging ease of use as well as enhancing training.
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Are Customers Ready for Tablet-Based Menus? An Analysis of the Innovation Characteristics that Influence the Intentions to Adopt Tablet-Based MenusSuarez, Nataly 11 September 2015 (has links)
Since the release of the new iPad in 2010, few studies have explored the idea of tablet- based menus in restaurants. Since this is a new topic in the hospitality industry, there has not been literature that explores how personal traits influence the adoption intention of tablet-based menus. This study aims to explain the impact of innovation characteristics and individual differences on customer intentions to adopt tablet-based menus in restaurants of different service levels. With a random sample of 430 participants collected via Amazon’s Mechanical Turk, a regression analysis and an ANOVA test were performed. The results confirmed that only three variables (relative advantage, compatibility, and restaurant type) make a statistically significant contribution to predicting the adoption intention of tablet-based menus. It was also found that adoption intention of tablet-based menus differs across three restaurant types (quick-service restaurant, midscale restaurant, and upscale restaurant). The findings of this study provide an important insight to restaurant managers who may consider implementing tablet-based menus at their establishments. Limitations and ideas for future research are discussed.
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Användaracceptans vid systemimplementering.Csonka, Kamilla January 2012 (has links)
Användaracceptans är en viktig del i alla systemutvecklingsprojekt och är också en väldigt lättpåverkad variabel för en lyckad implementering. Därför är det viktigt att ha översikt på sådana faktorer som kan påverka användaracceptansen negativt, en sådan faktor är försening. Denna uppsats belyser sammanhanget mellan hur en försening påverkar användaracceptansen. Genom att låta en undersökningsgrupp genomgå en enkät utformad efter Technology Acceptance Model har jag samlat upp en generaliserad åsikt. Resultaten visar att försening som variabel inte påverkar användaracceptansen för fallstudien. / User acceptance is an important part of all system development projects and is also a very easily influenced variable for a successful implementation. That is why it is important to have an overview of those factors that could influence the user acceptance negatively, one of those factors being delay. This thesis highlights the cohesion between a delayed project and its influence over the user acceptance. By letting a study group answer a survey formed by the Technology Acceptance Model, I have gathered the generalized opinion of the group. The results show that delay as a variable does not influence the user acceptance of this case study.
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Students' acceptance of e-learning in Bahrain secondary schoolsZewayed, Nawal J. January 2012 (has links)
The aim of this study was to investigate and measure students' acceptance of elearning as the main tool in the learning process in Bahrain's secondary schools. Schoolteachers' perceptions regarding the use of an e-learning system were also considered. This is deemed of value at a time when the Bahrain Ministry of Education is planning to implement an e-learning system in all government schools and at all school stages in the near future.
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Factors influencing the usage intention of mHealth apps : An Empirical Study on the example of SwedenAltmann, Valerie, Gries, Maike January 2017 (has links)
Technology has taken over tasks that were originally carried out by professionals in all different kinds of industries and sectors ranging from self-check in at airports to money transfer via mobile devices. In the healthcare sector the internet has become one main information resource for health-related issues and with the introduction of mobile devices such as smartphones the mHealth market has evolved. With help of mHealth applications (mHealth apps) patients can actively participate in maintaining their health and take over tasks usually fulfilled by health professionals. Despite the advantages of mHealth apps in practice, the download numbers are decreasing and the academic world has not paid much attention to the end-users point of view. The purpose of this paper is to identify factors influencing end-users in their intention to use mHealth apps. In order to answer this research question a quantitative research design has been chosen. The data is collected with help of an online self-completion questionnaire and statistical analysis with the software SPSS. Time and Perceived Usefulness were two out of five factors that had an influence on the end-users intention to use mHealth apps. A key finding of this study is that the mHealth app market is still in its early stage and end-users lack knowledge about it. This paper contributes to theory as well as to practice by providing new research directions for the academic world and insights for app developers and marketers to adapt their marketing strategies in order to meet the customers’ needs.
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Assessing Early-Stage Research Results: An Application of Characteristics of Innovation FrameworksAlhassan, Enas January 2015 (has links)
The aim of this study is to identify characteristics that can be used to assess early-stage research results by research users and research producers of the advanced biofuel sector. Mainly, it qualitatively explores the perceptions of both research users and research producers regarding their experiences with research results. The study builds on the models of Diffusion of Innovation (DoI), Technology Acceptance Model (TAM) and Perceived Characteristics of Innovation (PCI).
The findings of this study suggest that the investigated dimensions of DoI, PCI and TAM are applicable to the context of assessing research results with the extra dimension of risk reduction. In particular, some of the criteria used to assess the usefulness of research results are through its originality, scalability and relevance. The findings also suggest that documentation and publication are important to research users: Research users assess ease of use based on the presentation of the research results in their documentation; and they assess the quality of research results based on publications and the reputation of researchers.
The findings of this study can be used to tailor research results to research users’ needs, which in turn can be expected to improve the uptake and further development of research results. This will not only permit the push of scientific research results to research users only put also permit research users to inform research needs.
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