Magistriniame darbe analizuojami alternatyvaus valstybės reguliavimui modelio – savireguliacijos - pritaikymo interneto erdvėje aspektai. Siekiama pagrįsti arba paneigti interneto savireguliacijos idėją, pateikiant Europos valstybių interneto savireguliacijos kodeksų pavyzdžius bei Jungtinių Amerikos Valstijų teismų sprendimuose įtvirtintos savireguliacijos bendrąsias tendencijas. / The aim of this study is to analyse the suitability of self-regulation mechanism to alter internet regulation executed by the state. In order to motivate or to negate the idea of internet self-regulation, analysis is based on the internet codes of conduct in European countries as well as on the basic internet self-regulation tendencies embedded in the decisions of the courts in the United States of America. The status of the subjects - internet service providers, internet content providers and consumers - participating in the internet self-regulation process is defined in the third part of the study. Finally, the author is concerned with the possibility to embody internet self-regulation model in Lithuania and with the problems of this embodiment.