Personuppgiftshantering inom EU regleras av General Protection Data Regulation, GDPR, den är till för att skydda en persons integritet samtidigt som det fria flödet av data mellan medlemsländerna ska upprätthållas. Företag och organisationer idag lägger mycket resurser på en manuell hantering av personuppgifter, som skulle kunna läggas på andra värdeskapande aktiviteter om denna process var mer automatiserad. Därför har vi utfört en studie hos Meriworks, där deras system, Imagevault, hanterar bilder och samtycken i ett manuellt flöde. Genom intervjuer av organisationer som använder detta system samt en litteraturstudie på GDPR, sammanställdes krav för vad som ställs av en applikation som hanterar samtycken och personuppgifter, både ur ett tekniskt och användarperspektiv. Utifrån dessa krav tog vi fram ett tekniskt lösningsförslag som skulle kunna ersätta den manuella processen i vår fallstudie. Vår lista över de tekniska krav som GDPR ställer, är generell och kommer kunna användas som riktlinjer för fall även utanför denna studie. / Privacy Policies within EU is regulated by General Protection Data Regulation, GDPR, it exists to protect a person's integrity while maintaining the free flow of data between its members. Companies and organizations today put a lot of resources on manual handling of personal data, that could be used for more value-adding activities if this process had a more automated flow. Hence we are going to do a case study at Meriworks, they have a system, Imagevault, that handles images and consents in a manual process. By interviewing some of the organizations that uses this system and a literature study of GDPR, we compiled the requirements for an application that handles consents and personal data, from both a technical and user perspective. Using these requirements, we created a technical solution proposal, that is meant to replace the current manual process in our case study. Our list of technical requirements from GDPR is generic and can be used as guidelines for cases beyond this paper.

<p>This thesis gives the reader an understanding for newsletters within e-commerce, and how to work with them as a channel for marketing. Furthermore it explains the technical and graphical demands, and how to ensure that the newsletter reaches the intended receivers.</p><p>A successful newsletter can entice people to shop, but can also help to strengthen a brand and the relationship between the customer and the company. During the writing of the thesis, it has emerged that the most important part of a newsletter (which also determine whether or not the receiver reads the letter) are the subject heading, sender, layout, headlines,images and the deregistration link.</p><p>A part from working with the different parts of the letter, the sender should also be aware of the technical and graphical demands. Since the E-mail clients are looking out forimages, fonts that are not embedded in the computer, and for questionable words there’s a big risk for ending up in a spam filter when not considering the demands. To ensure that the letter reaches the receivers it is common to test it against spam filter, look at it in the different E-mail clients, use A/B split test and finally test what time and day that fits the receivers the best.</p><p>One of the strongest arguments to use E-mail communication is because it is an extremely measurable medium. With help from special programmes one can easily find out which E-mails bounced, why they bounced, how many opened the E-mail, which links they clicked, who deregistered and who forwarded it. The answers to these questions are all valuable information since it gives an understanding for the customers and gives the sender a chance to improve the letters.</p>

This thesis gives the reader an understanding for newsletters within e-commerce, and how to work with them as a channel for marketing. Furthermore it explains the technical and graphical demands, and how to ensure that the newsletter reaches the intended receivers. A successful newsletter can entice people to shop, but can also help to strengthen a brand and the relationship between the customer and the company. During the writing of the thesis, it has emerged that the most important part of a newsletter (which also determine whether or not the receiver reads the letter) are the subject heading, sender, layout, headlines, images and the deregistration link. A part from working with the different parts of the letter, the sender should also be aware of the technical and graphical demands. Since the E-mail clients are looking out for images, fonts that are not embedded in the computer, and for questionable words there’s a big risk for ending up in a spam filter when not considering the demands. To ensure that the letter reaches the receivers it is common to test it against spam filter, look at it in the different E-mail clients, use A/B split test and finally test what time and day that fits the receivers the best. One of the strongest arguments to use E-mail communication is because it is an extremely measurable medium. With help from special programmes one can easily find out which E-mails bounced, why they bounced, how many opened the E-mail, which links they clicked, who deregistered and who forwarded it. The answers to these questions are all valuable information since it gives an understanding for the customers and gives the sender a chance to improve the letters.

This thesis gives the reader an understanding for newsletters within e-commerce, and how to work with them as a channel for marketing. Furthermore it explains the technical and graphical demands, and how to ensure that the newsletter reaches the intended receivers. A successful newsletter can entice people to shop, but can also help to strengthen a brand and the relationship between the customer and the company. During the writing of the thesis, it has emerged that the most important part of a newsletter (which also determine whether or not the receiver reads the letter) are the subject heading, sender, layout, headlines,images and the deregistration link. A part from working with the different parts of the letter, the sender should also be aware of the technical and graphical demands. Since the E-mail clients are looking out forimages, fonts that are not embedded in the computer, and for questionable words there’s a big risk for ending up in a spam filter when not considering the demands. To ensure that the letter reaches the receivers it is common to test it against spam filter, look at it in the different E-mail clients, use A/B split test and finally test what time and day that fits the receivers the best. One of the strongest arguments to use E-mail communication is because it is an extremely measurable medium. With help from special programmes one can easily find out which E-mails bounced, why they bounced, how many opened the E-mail, which links they clicked, who deregistered and who forwarded it. The answers to these questions are all valuable information since it gives an understanding for the customers and gives the sender a chance to improve the letters.