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Consumer perceptions of shopping channel attributes and risk factors influencing apparel purchasesCunningham, Nicole 26 August 2015 (has links)
M.Com. / The South African apparel industry is growing tremendously with a sales value of R129.9 billion expected by 2019 (Marketline, 2015). This is due to the growth in the middle class, the increase in disposable income, and the fact that the South African economy is focused on technology, finance, and e-commerce (online shopping) (Marketline, 2013:2). Consumers are being exposed to various shopping channel options, both offline and online, which has been found to influence their purchase intention (Voinea & Filip, 2011:17). Retailers should therefore aim to understand how the offline and online shopping channels they offer are affecting consumers, and, in particular, they need to understand consumers’ reasons and motivation for selecting one channel over another. The literature on the subject has found that there are two main factors influencing shopping channel choice: shopping channel attributes – cost, time, convenience, and customer service – and perceived risk factors – delivery risk, product risk, and security risk (Al-Hawari & Mouakket, 2012:641; Lin & Sun, 2009:461; Martin & Camarero, 2008:629; Huang & Oppewal, 2006:347; van Dijk, Laing & Minocha, 2005:1). Thus, by understanding the two sets of factors influencing shopping channel choice, retailers will understand why consumers select one channel rather than another – which will allow retailers to design appropriate shopping channels for their goods. This will improve their efficiency and engagement as they will be offering consumers shopping channels that appeal to them...
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Data charges, delivery dependability, geographical distance, product risk and information quallity as predictors of online purchase intention in the South African retail sectorLuthuli, Menelisi Minenhle January 2017 (has links)
A thesis submitted in fulfilment of the requirements for the degree of Doctor of Philosophy, School of Economic and Business Sciences, 2017 / The continuous growth of e-commerce has led to a keen interest in the uptake of online shopping. This phenomenon is even more prevalent in developed western countries. However, penetration has taken place at a lessor rate in developing countries in most parts of Africa including South Africa. Apart from infrastructural capability and adequate online store reputation, the success of online shopping fundamentally rests upon e-tailers who are able to capture consumers by understanding what variables drive them to shop online. Although several studies have explored factors that drive online purchase intention, few have explored variables of interest as done in this present study. More specifically, this sort of research is scarce within the South African general merchandise online retail sector. This study aims to determine whether data charges, delivery dependability, geographical distance, product risk and information quality have any influence on consumers‘ online purchase intention. The conceptual model adopted in this study selected data charges, delivery dependability, geographical distance, product risk and information quality as predictor variables, online shopping satisfaction and trust as mediating variables and online purchase intention as the outcome variable. This is a quantitative study whereby 20 000 online survey questionnaires were distributed to a base of two renowned South African online retailers who predominately specialize in general merchandise. Of those distributed, 924 were complete and thus deemed useable by the researcher. The findings support all eight proposed hypotheses, therefore indicating that the aforementioned variables indeed influence online purchase intention at varying levels of significance. The study seeks to contribute new contextual knowledge, adding to the existing literature linked to online retailing and to contribute new empirical and theoretical findings. The research findings highlight new insights to marketing practitioners who, with better understanding of consumer decision making theory, will be able to create strategies that can be employed to influence consumers‘ online purchase intention in the South African general merchandise online retail sector.
Keywords: E-commerce, online shopping, purchase intention, general merchandise retail. / GR2018
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Professional South African women's adoption of the internet for apparel purchasingJacobs, B.M. (Bertha Margaretha) 29 April 2005 (has links)
Please read the abstract in the section 00front of this document / Dissertation (MSc(Consumer Science))--University of Pretoria, 2003. / Consumer Science / unrestricted
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Adoption and use of E-commerce in the mainstream retail grocery sector in the Western Cape, South AfricaJohnson, Olufemi Jagunmolu January 2018 (has links)
Thesis (MTech (Information Technology)--Cape Peninsula University of Technology, 2018. / In the last two decades, the concept of e-commerce has been embraced and widely adopted by many enterprises across the world. Many enterprises continue to reap the benefits of ecommerce across industries and sectors. Despite the benefits, which have been widely reported, South African retail enterprises have only adopted the concept sporadically. The lack of, or slow pace of, adoption and participation in the e-commerce space by South African retail enterprises is a problem for both the enterprises themselves and individuals (consumers): retail enterprises are challenged with competitiveness at global space, and individuals are constrained and limited in their attempts to partake in transactions with retailers. This research was therefore undertaken to examine and understand the factors, from both technical and non-technical perspectives, that influence the adoption and use of e-commerce within the South African environment. Two organisations were used as cases in the study. In that human opinions and views were required, the qualitative methods and the interpretive approach were employed in the research. Actor Network Theory (ANT) was applied in the analysis of the qualitative data. Based on the findings and interpretation of the findings, a framework was developed. The framework is intended to guide how e-commerce can be adopted and used in the mainstream retail grocery sector in South Africa. The research can be of use and benefit to both business and in the academic domain, from either a practical, methodological and theoretical perspective. Practically, small and large retail enterprises in South African or other African countries with similar business cultures and settings can come to a better understanding of the e-commerce influencing factors. Methodologically, the use of ANT was vital, in the way it was used to examine the various networks, actors, relationship and interaction that happens in the process of adopting and or use of e-commerce. Theoretically, this study contributes to existing literature. Also, the study can be used as case study material in the field of information systems by institutions of higher learning.
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An investigation into challenges to implementation of broadcast in electronic commerce strategy in South Africa.Govender, Preethma. January 2003 (has links)
Broadcast, infrastructure and services play an essential role in both the modernization and social development of a nation. They have become indispensable to enabling countries to compete on equitable terms in an international community, which is now governed by interdependence and by the imperatives of a global economy. They are therefore critical to the achievement of Africa's recovery. In Africa, the broadcast arena or region offer a diverse range of business opportunities and tremendous scope for expanding both basic and advanced telecommunication servIces. This unique event will be the perfect meeting point for key players from industry and governments of the region. It will be a real opportunity for us to help bridge the Digital Divide and to bring modern communications services within reach of all of Africa's or sub-Saharan Africa or South Africa. The digital divide refers to the unequal distribution of access to information technology resources within or between countries. The digital divide is exacerbated by among other factors, income level, employment inequity, disparities in infrastructure development, racial discrimination, social status, gender inequalities lack of access to information , geographic location, an political influence . The divide creates an environment where disadvantaged groups are unable to contribute to and benefit from the information age and global communities created by the Internet in Sub-Saharan Africa ,efforts to bridge the digital divide mistakenly put great emphasis on 11 the digital imbalance between the rich North and the poor South, and often do not consider the gaps within individual countries. This narrow perception alienates the indigenous knowledge component from efforts to bridge the divide. (Scecsal 2002 The need to extend access to services to all South Africans, in order to integrate our country into the world economy, South Africa has made dramatic improvements in the development of a modem communication infrastructure previously denied to the majority. This study will provide the ideal research opportunity to investigate and appraise new products and services and also to explore the possibilities of acquiring the very latest in broadcast technology. This will be the ultimate networking opportunity, which may give us all a clearer vision of the future. Together, let us add strength and speed to Africa's efforts to Bridge the Digital Divide. / Thesis (MBA) - University of Natal, 2003.
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Demographical diversity influence on online shopping orientation and propensity to buy onlineTapson, Megan Jacqueline January 2010 (has links)
Online shopping is a growing phenomenon all over the world, and it has thus had an influence on the shopping process for many consumers (Brengman et al., 2005:79; Brown et al., 2003:1667; Kau et al., 2003:139). Consumers are now choosing to shop online due to changes in their lifestyles and demographic diversity (Kau et al., 2003:139). The purpose of this research was to examine the extent to which demographic diversity influenced online shopping orientation and propensity to buy online. The researcher first conducted an in-depth theoretical study of previous research into demographic diversity, online shopping orientation and propensity to buy online. Next, the researcher conducted an empirical survey questionnaire, in order to assess the opinions of students at the three selected Eastern Cape universities. Phinney's (1992:156) multi-group ethnic identity measure was administered in order to identify how respondents feel about their ethnicity and/or how they react to their own ethnic group. Kau et al.,'s (2003) online shopping orientation measure was used to help identify six relevant online shopping factors. The six online shopping factors where then used to describe six online shopping orientation types. The main findings of this research conducted at three Universities in the Eastern Cape can be summarised as follows: Ethnic Identity Profile: - Within this research it was found that respondents at all three universities in general had a strong ethnic identity to their specified ethnic group, according to the two ethnic identity factors namely; commitment and exploration. Online Shopping Orientation Profile: - Within this research it was found that the respondents at all three universities in general could be categorised in one of six online shopping orientation types according to six online shopping factors. The extent to which demographic diversity influences types of online shopping orientation: - From the research hypotheses it was concluded that a relationship exists between demographic diversity and types of online shopping orientations, whereby the gender, race and ethnicity of respondent is likely to influence the way consumers shop online, namely the consumers‟ online shopping orientation. The extent to which demographic diversity influences propensity to buy online: - From the research hypotheses it was concluded that a relationship exists between demographic diversity and propensity to buy online, whereby the gender of respondents is likely to influence whether consumers buy online in the future. - From the research hypotheses it was concluded that no relationship exists between demographic diversity and propensity to buy online, whereby the race and ethnicity of respondents is not likely to influence whether consumers buy online in the future. The extent to which types of online shopping orientation influence propensity to buy online: - The findings suggest that different online shopping orientations have different propensities to buy online in the future. Hence, marketers should be aware of the online shopping orientations more likely to buy online in the future and focus their marketing programs on them. They should also try new ways to attract the online shopping orientations that may not buy online, in the hopes of changing their opinions and perceptions of the Internet and online shopping. South Africa, in particular, consists of multi-racial and diverse ethnic origins, which has resulted in a demographically diverse South African nation. Therefore, marketers need to develop a better understanding of consumers‟ online shopping orientation (Donthu and Garcia, 1999:57; Jayawardhena and Foley, 2000:19; Kau et al., 2003:140). Understanding consumers' online shopping orientation will assist marketers in being able to market to specific consumers and meet the needs of consumers effectively (Kau et al., 2003:140). Since demographic diversity influences the online shopping orientations of consumers, major opportunities for marketers will be provided by accommodating for a demographically diverse South African nation.
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Website quality factors influencing online shopping : a South African perspectiveHung, Yu-ting 08 1900 (has links)
Since the development of the Internet, the amount of individuals and organisations making use of the World Wide Web (or Web) has grown significantly, and it is likely to continue increasing as the world continues to become intertwined. With the Internet, users are able to conduct various activities online, one being online shopping which has changed the retailing sector. Online shoppers are able to purchase goods and services over the Web in the comfort of their own homes without having to set foot into a physical store. Due to the fact that greater numbers of South African consumers are becoming accustomed to online shopping and the number of online retailers is growing, there is a need to determine which quality factors of websites influence these consumers when shopping online, which is the primary purpose of this study.
A broad and in-depth literature review was provided on online shopping as well as the website quality factors influencing online shopping. An empirical study was conducted, where the data were collected from South Africans who met the requirements by means of an Internet-based self-administered questionnaire. The study followed a quantitative approach in order to satisfy the research objectives of the study.
Based on the research results, it was found that all system, information and service quality factors influence respondents when shopping online and therefore need to be taken into consideration by online retailers when developing shopping sites. / Business Management / M. Com. (Business Management)
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