Global ETD Search

11	Do involving television programs help or hurt the effectiveness of embedded commercials? Oberman, Heiko J. January 1984 (has links) Thesis (M.A.)--University of Wisconsin--Madison, 1984. / Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves [59-61]). Television advertising.
12	Clay animated vs. real time commercials is there a difference in viewer recall? / Schollenberger, Cara L. January 1989 (has links) Thesis (M.S.)--Kutztown University, 1989. / Source: Masters Abstracts International, Volume: 45-06, page: 2720. Abstract precedes title page. Typescript. Includes bibliographical references (leaf 35).
13	Notions of community in South African television advertising : a study in communication and the pursuit of community in South Africa as revealed through interviews about selected television advertising Andrew, Richard Charles January 1999 (has links) Submitted for the Degree of Master of Technology: Graphic Design, Technikon Natal, 1999. / The self-creation demanded of us by our national realities is no different from that which similar realities are demanding of others. The past has left us orphans, as it has the rest of the planet, and we must join together in inventing our common future. World history has become everyone's task,and our own labyrinth is the labyrinth of all mankind. / M Television advertising--South Africa
14	The effects of television advertising on children: research report. January 1979 (has links) by Lee Pui-sang [and] Leung Lai-cheung. / Abstract also in Chinese. / Thesis (MBA)--Chinese University of Hong Kong. / Bibliography: l. 77-78. Television advertising and children
15	Children's reactions to television commercials. Padderud, Alan Bruce. January 1973 (has links) Thesis (M.A.)--Ohio State University. / Bibliography: leaves 78-79. Available online via OhioLINK's ETD Center
16	The relationship between cognitive structure and advertising placement : an experiment / Macklin, M. Carole. January 1981 (has links) Thesis (Ph. D.)--Ohio State University, 1981. / Includes vita. Includes bibliographical references (leaves 163-170). Available online via OhioLINK's ETD Center.
17	A typology of aesthetic appeals for television advertisements / Brown, Lucy Maud, January 2000 (has links) Thesis (Ph. D.)--University of Texas at Austin, 2000. / Vita. Includes bibliographical references (leaves 240-262). Available also in a digital version from Dissertation Abstracts. Television advertising. Aesthetics.
18	Market share vs. market size effects of advertising : analysis of market structure / Girnius, Audrius. January 2003 (has links) Thesis (Ph. D.)--University of Chicago, Dept of Economics, August 2003. / Includes bibliographical references. Also available of the Internet. Television advertising. Advertising
19	A content analysis of food advertisements during children's TV programming / Hurt, Jillian, January 2009 (has links) (PDF) Thesis (M.S.)--Eastern Illinois University, 2009. / Includes bibliographical references (leaves 51-56).
20	Group out-of-home television viewing a study of viewing dynamics and advertising effectiveness / Patino, Anthony. January 1900 (has links) Thesis (Ph.D.)--Temple University, 2007. / Adviser: Michael Smith. Includes bibliographical references.

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