Thesis (Ph. D.)--University of Wisconsin--Madison, 1967. / Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

Thesis (Ph. D.)--University of Oregon, 2008. / Typescript. Includes vita and abstract. Includes bibliographical references (leaves 383-401). Also available online in ProQuest, free to University of Oregon users.

Thesis (M.S. in Systems Technology (Command, Control, And Communications))--Naval Postgraduate School, June 2007. / "June 2007." AD-A470 029. Title from title page of PDF document (viewed on: Nov. 15, 2007). Includes bibliographical references (p. 69-75).

Thesis (M.A.)--Rhodes University, 2005. / Title from PDF t.p. (viewed on May 6, 2006). Includes bibliographical references (p. 124-135).

Thesis (M.A.)--Georgetown University, 2006 / Title from PDF t.p. (viewed on June 13, 2006). Includes bibliographical references (p. 156-161).

Thesis (Ph. D.)--University of Texas at Austin, 2006. / Vita. Includes bibliographical references.

Public Service Television remains a key institution of democratisation in the context of emerging democracies in Africa, especially with the advent of liberalisation and commercialisation of the media. The democratic changes taking place in Zambia require a genuine public service broadcasting television that will promote pluralism in the public sphere. Among the many available strategies and mechanisms for fostering a sustainable democratic and cultural environment, public service broadcasting is still the best. This study set out to examine representation of political issues and debates during election campaign on ZNBC television news to assess the extent to which it plays a role as a public broadcaster in the mediation of pluralistic politics. Election news on television, in line with the public sphere argument was found to be essential for investigating the nature of public service television from the point of view of impartiality, universality and diversity. Using both qualitative and quantitative methods the study has confirmed the hypothesis that the role of a public service television in the mediation of pluralistic politics is compromised by ZNBC's partial and unbalanced coverage of elections. As a result ZNBC, as a public service broadcaster is undermining the very democracy it is expected to promote. Public service television should take new forms if it is to be recognised and appreciated by the public as a genuine, open and democratic public sphere. I therefore recommend that a system of license fee for viewers be introduced. Secondly, government should increase funding into public service television to supplement revenue from license fee and advertising. Thirdly, I recommend the appointment of an independent board whose members will be appointed for a fixed term, by public nomination and a process of public hearing, according to publicly available criteria, which guarantees diversity of political, ethnic, social and professional background. Fourthly I suggest the formation of an Election News Coverage Committee comprising of journalists, academicians, the church and civic organisation that will formulate and implement editorial policy on election coverage and above all monitor and the coverage of elections on ZNBC television news.

The "tabloid TV" genre, like tabloid newspapers has been chastised for depoliticising the public by causing cynicism, and lowering the standards of rational public discourse. Such criticisms are not always based on a close interrogation of the reasons for the popularity of such a genre amongst its consumers. The "tabloid TV" news genre is a relatively new phenomenon in Zambia and in the African context in general. This study is an investigation of the rise in popularity of the Zambian television station, Muvi TV. It is a reception study of Lusaka (capital city) viewers, particularly the working class community, who make up the majority of the TV stations' audience. Members of this social group who have hitherto been marginalised from mainstream media discourses were interviewed. In particular, the study explores the meanings obtained from the content of Muvi TVs' tabloidised main evening news and its relevance to their everyday lived experiences. The TV station gives prominence to "micro-politics of everyday life", alongside "serious" stories albeit in a more lurid, sensationalised and personalised manner. In undertaking this investigation, the study draws primarily on qualitative in-depth interviews - focus group and individual. These techniques unearth the manner in which the viewers decode the messages and appropriate the meanings into their lived experiences. The study establishes that the popularity of Muvi TV is due to the emphasis on human-interest stories epitomised by tabloid journalism values. The working class majority is able to relate and identify with these stories, and attaches greater believability to the station's news as compared to the public broadcaster, the Zambia National Broadcasting Corporation (ZNBC). As such, Muvi TV can be seen to fulfil a political function despite its sensationalised approach.

It is well recognized that the 1993 election campaign catapulted the Reform party into the national political scene, but our understanding of how this was possible is quite limited. Drawing on the work in cognitive psychology on attitude change, the work on the news media coverage of elections, and the political science work on election campaigns, this thesis locates the impetus for Reform's success in the dynamic flow of information about the party that was available in television news broadcasts and voters' likelihood of being persuaded by that information. This link is developed by an analysis that makes use of a content analysis of the 1993 campaign, the 1993 Canadian Election Study, and a merged analysis of the election and news data. The Reform party began the campaign as a minor component of the news coverage of the election, but the news media coverage changed dramatically. Reform was provided with more news access than its support indicated it deserved and that coverage focused on what became a major theme of the election; the welfare state and the role of government. Coverage of Reform underwent a further change as it both decreased and focused on cultural issues during the last two weeks of the campaign. Using a two-mediator model of attitude change, the analysis shows that people who were predisposed to agree with Reform's anti-welfare state message and who were likely to be aware of the news information, changed both their perceptions of the party and increased their support for the party. Further support for the impact of the media is derived from the analysis of voter response to the second change in news coverage. The analysis suggests that campaigns do matter, but that the size of the impact is dependent upon the underlying uncertainty associated with the parties and candidates, and on the degree to which the information flow of the campaign changes. The information flow contributes to both learning and priming among people who receive and accept new information. While voters respond reasonably to new information, the outcome will depend on what information voters are given and what information actually reaches the habitually unaware segments of the population. / Arts, Faculty of / Political Science, Department of / Graduate

This study compared the characteristic of strategic planning as used in the corporate world with the planning process used in a sample of television news departments. The purpose was to determine if commonalities exist; in what circumstances, and whether techniques and approaches used for many years by businesses could advance the process of planning in the fast-paced environment of local television news. In-depth interviews were conducted with a sample of highly experienced local news managers. The results indicated some similarities in planning approaches but suggested significant differences in how the two industries approach key elements of traditional strategic planning. The primary conclusion drawn from the research suggests the local television news industry has informally adapted strategic planning processes to their needs with heavy emphasis on tactical execution.