Submitted by Caroline Xavier (caroline.xavier@pucrs.br) on 2017-08-09T14:55:57Z No. of bitstreams: 1 TES_PAULA_CRISTINA_VISONA_COMPLETO.pdf: 16296138 bytes, checksum: 9e7d14a3df6448979a0bd7903506b8f7 (MD5) / Made available in DSpace on 2017-08-09T14:55:58Z (GMT). No. of bitstreams: 1 TES_PAULA_CRISTINA_VISONA_COMPLETO.pdf: 16296138 bytes, checksum: 9e7d14a3df6448979a0bd7903506b8f7 (MD5) Previous issue date: 2017-07-04 / This work offers a perspective on the identification of sociocultural trends. We align the emergence of these trends to the constituent factors of the social imaginary, building on Maffesoli's work regarding the relationship between the imaginary and everyday experiences. We articulate this perspective with other contributions, particularly regarding methodology, built by combining aspects of comprehensive sociology, interpretive anthropology, and dialogism. By means of this methodology we seek to identify the consequences of a specific socio-cultural trend called being-together-with, so as to reveal a number of its associated emerging elements, in order to employ scenario building. Such methodological perspectives posit an approach to being-together-with which allows for the understanding of its respective resultant social forms qua social trend: Creative Collectives. Therefore, we identify some of these social forms in the city of Porto Alegre qith an understanding that, as the first stage of the manifestation of a sociocultural tendency, they stimulate other manifestations aimed at the emergence of new trends, particularly those related to the emergence of the creative economy. / Neste trabalho apresentamos uma perspectiva de identifica??o de tend?ncias socioculturais. Alinhamos a emerg?ncia dessas tend?ncias a fatores constituintes do imagin?rio social, apoiando-nos amplamente na perspectiva apresentada por Maffesoli no que tange ? rela??o entre o imagin?rio e as viv?ncias cotidianas. Articulamos esta perspectiva a outros aportes, principalmente no que se refere ? metodologia, constru?da pelo cruzamento entre aspectos da sociologia compreensiva, da antropologia interpretativa, e do dialogismo. Por meio desta metodologia, buscamos identificar desdobramentos de uma tend?ncia sociocultural espec?fica - denominada estar-junto-com - visando relevar alguns elementos emergentes, a fim de colocar em pr?tica a tarefa de constru??o de cen?rios de futuro. Tais perspectivas metodol?gicas postulam uma abordagem de aproxima??o com o que reconhecemos como formas sociais decorrentes do estar-junto-com enquanto tend?ncia sociocultural: os Coletivos Criativos. Para tanto, identificamos algumas destas formas sociais na cidade de Porto Alegre, compreendendo que, como primeiro est?gio de manifesta??o de uma tend?ncia sociocultural, acabam por estimular outras manifesta??es, objetivando o surgimento de novas tend?ncias, especialmente aquelas relacionadas ? emerg?ncia da economia criativa.