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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
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Disaster Communication Networks: A Case Study of the Thai Red Cross and Their Disaster Communication Response to the Asian TsunamiMatthews, Tami J. 08 December 2006 (has links) (PDF)
Disaster victims and vulnerable populations are audiences that communications professionals and scholars have ignored. Public relation practices dominate current disaster communication policy. This study examines the disaster communication network, including policy and practice, of the Thai Red Cross, before, during, and after the Asian tsunami. Disaster communication(s) is defined as the sharing and exchange of information with the victims immediately affected by a disaster. This definition focuses specifically on the vulnerable audience and allows response efforts to emerge from multiple disciplines. Focusing response efforts on victims' assessed needs and abilities allows for a multi-disciplinary approach to mitigate further suffering. The disciplines of health, development, and communications converge for efficient disaster management. This case study gives great insight into the cultural chasm between policy making and practical application and also reveals the value of personal initiative. A proposed model of disaster communication is offered. Significantly more research is needed in the area of disaster communications.
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