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THE NEEDS AND CHALLENGES OF ADOPTING BUSINESS INTELLIGENCE FOR SMALL AND MEDIUM-SIZED ENTERPRISE (SME)Heang, Rasmey January 2017 (has links)
Nowadays, managing business performance is becoming a relatively difficult and complex process for managers since it is undertaking major change both in research and practice. With the growing global interest in Business intelligence (BI), it has also been identified as an important role for small and medium-sized enterprises (SMEs) to satisfy their customer’s needs by analyzing through BI system. However, the limited financial resource and lack of human capital are becoming the constraint for SMEs to invest in Business Intelligence system; as well the return of their investment in BI system is still being considerable for SMEs to invest in the system. This study proposes an innovative approach for assessing and prioritizing the use of BI, which can help SME owners to prioritize their customer’s needs and communicate with their stakeholder by using Kano model. This paper is prepared in a way to define and convey the idea of Kano Model and its application to aspiring organizations.
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How to improve a luxury product's value ?Fiastre, Gautier January 2017 (has links)
This paper is aimed at understanding a luxury product’s value. The luxury market is a really special market, with different rules and a different logic than other markets. Customers are not only looking for useful or efficient product, but for quality, scarcity and well-valued products. Noriaki Kano and its studies on a product’s characteristics allows us to understand widely the customer’s satisfaction. However, in the luxury market, this satisfaction seems to be more complicated to implement. A Micro economic analysis of the luxury market helps us to understand specificities of the market, and ways to improve a luxury product’s value.
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Review Article: Development of innovation products by using Kano modelBohlin, Sofia, Inha, Eini January 2017 (has links)
The aim of this review is to provide insights to the usage of Kano-model and innovation product development, and at the same time, answer to the research question “How customer needs can be identified by using Kano-model for innovation product development?” The research is conducted by reviewing existing literature on Kano- model and innovation product development (IPD). The relevant literature used for this research is conducted by utilizing the databases of Halmstad University and Google Scholar. A model for customer needs identification by using Kano model for Innovation Product Development (IPD) was constructed based on the reviewed theories. In addition, a general recognition for the term of IPD was acknowledged.
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(Dis-)Satisfiers for e-Learning User InterfacesKastner, Margit, Stangl, Brigitte January 2011 (has links) (PDF)
With the growing importance of e-learning and increased competition among e learning providers, website designers must cater to users' needs more accurately. Interfaces need to provide the features users demand to experience an optimal learning environment. This empirical research investigates whether the function of specific e learning features are either basic, performance related, indifferent, or attractive. The Kano model is applied to examine the impact of 73 e learning features on satisfaction. 1,034 completed questionnaires from an online survey distributed to economics and business students are the basis for the assignment to the Kano factors. Results show that among others, basic features include learning statistics, sample exams, and videotaped lectures. Educational videos are seen as an attractive factor. In terms of different groups of learners, findings confirm that Bachelor students are more demanding than Master and Doctoral students. Additionally, importance ratings allow recommendations for an implementation sequence for the features examined.
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Improve Requirement Prioritization By End-user Demands : Model Building and EvaluationHe, Yiyang, Zhong, Jiasong January 2021 (has links)
Background: The selection and prioritizing of requirements is the most difficult challenge insoftware development. Prioritizing requirements is a difficult task. Due to the importance of thepriority of requirements, many methods have been developed on how to prioritize requirements.However, with the increase of software modules and the expansion of software platforms, thesingle requirement prioritization method can no longer match the increase in the number ofrequirements. Little is know in how to find and develop integrated requirement prioritizationmethod. Objectives: The main purpose of this research is to explore the main challenges and successcriteria that practitioners consider when determining the priority of product requirements. Builda good requirement prioritization model to tackle these challenges. And evaluate the strengthsand limitations of this model. Method: We conducted a questionnaire survey to learn more about the major problems andsuccess criteria for prioritizing product requirements. After that, we presented a model thatcombined the KANO model and Analytic Hierarchy Process (AHP), and we examined its practicality. Finally, using Focus Group Research, we analyzed the benefits and limitations of theintegrated model and improved solutions. Result: The results show that practitioners face many challenges in product requirement prioritization. The model we developed is suitable for a variety of scenarios. It helps practitionersmanage priorities and improve end-user satisfaction, which can solve these challenges to a certain extent. Conclusion: Our research collected many major challenges encountered by requirement analysts and product managers in the process of requirement prioritization. And developed a newrequirement prioritization model, got a better understanding of requirement prioritization whichcan inspire practitioners to build more better requirement prioritization models.
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Breaking the Customer Code : A model to Translate Customer Expectations into Specification LimitsGregorio, Ruben January 2010 (has links)
<p>Today, firms compete with services rather than goods. Large service organizations are beginning to use Six Sigma as continuous improvement tool. An important part of the Six Sigma methodology is the calculation of number of defects in the process, i.e. points outside the specification limits. Unlike goods quality, which can be measured objectively by number of defects, in service goods the setting up of specification limits is a complicated issue because it is marked by the use and expectations among the different customers. As Six Sigma was originally created for manufacturing, this crucial fact is not contemplated in the Six-Sigma roadmap Define- Measure-Analyze-Improve-Control (DMAIC).</p><p>The aim of this thesis is to develop a new model to help the Service Division, Siemens Industrial Turbomachinery AB to set the specification limits according to the customer expectations.</p><p>A review of relevant literature is used to develop a new integrated model with ideas from the Kano model, SERVQUAL, Taguchi loss function, Importance Performance Analysis (IPA) and a new model, the ”Trade-Off Importance”. A survey was carried out for 18 external customers and internal stakeholders.</p><p>The model has demonstrated its robustness and credibility to set the specification limits. Additionally it is a very powerful tool to set the strategic directions and for service quality measurement. As far as we know, this thesis is the first attempt to create a roadmap to set the specification limits in services. Researchers should find a proposed model to fill the research gap. From a managerial standpoint, the practical benefits in Siemens Industrial Turbomachinery AB, suggest a new way of communicating to customers.</p>
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Breaking the Customer Code : A model to Translate Customer Expectations into Specification LimitsGregorio, Ruben January 2010 (has links)
Today, firms compete with services rather than goods. Large service organizations are beginning to use Six Sigma as continuous improvement tool. An important part of the Six Sigma methodology is the calculation of number of defects in the process, i.e. points outside the specification limits. Unlike goods quality, which can be measured objectively by number of defects, in service goods the setting up of specification limits is a complicated issue because it is marked by the use and expectations among the different customers. As Six Sigma was originally created for manufacturing, this crucial fact is not contemplated in the Six-Sigma roadmap Define- Measure-Analyze-Improve-Control (DMAIC). The aim of this thesis is to develop a new model to help the Service Division, Siemens Industrial Turbomachinery AB to set the specification limits according to the customer expectations. A review of relevant literature is used to develop a new integrated model with ideas from the Kano model, SERVQUAL, Taguchi loss function, Importance Performance Analysis (IPA) and a new model, the ”Trade-Off Importance”. A survey was carried out for 18 external customers and internal stakeholders. The model has demonstrated its robustness and credibility to set the specification limits. Additionally it is a very powerful tool to set the strategic directions and for service quality measurement. As far as we know, this thesis is the first attempt to create a roadmap to set the specification limits in services. Researchers should find a proposed model to fill the research gap. From a managerial standpoint, the practical benefits in Siemens Industrial Turbomachinery AB, suggest a new way of communicating to customers.
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Further Development of a Docking Station : Redesign of MagniLink S Docking Station at LVI Low Vision InternationalJohansson, Tim, Nilsson, Pontus January 2015 (has links)
The purpose of this work is to evaluate how a docking station can be more future proof, environmentally friendly and satisfy the customers’ needs more. The docking station in focus of this project is owned by LVI, and used with one of their cameras MagniLink S. When comparing the results of the new docking station and the current docking station, the new docking station is more future proof, environmentally friendly and satisfies the customers’ needs more. In the end it is established that following steps should be followed during the development of a docking station: - Make sure that the cables are reliably fastened into the docking station and that the connectors can handle the docking force. - Design to use more material with lower environmental impact and ensure that the material fulfils the product requirements and objectives. Use as small amount of material as possible. - Prioritize the customers’ expressed and unexpressed needs as one of the highest priorities during the development process.
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Phases amont de l'innovation : proposition d'une démarche d'analyse de besoin et d'évaluation de l'acceptabilité d'un produit / Front-End Phases of Innovation : proposition of need analysis method and acceptability assessment of productBen Rejeb, Helmi 02 December 2008 (has links)
Aujourd’hui les entreprises doivent pouvoir offrir de nouveaux produits en continu prenant en considération les nouvelles technologies disponibles afin de satisfaire des clients de plus en plus exigeants et diversifiés. Il est donc primordial pour une entreprise de savoir quels sont les besoins des acteurs intéressés par son produit. L’objectif de ce travail de doctorat est de proposer une nouvelle méthode pour analyser le besoin pour aider les entreprises à mieux définir leurs nouveaux produits. La démarche proposée se décline en quatre phases : description de l’environnement et du fonctionnement des acteurs par la technique du RARe (Ressources, Activités, Résultats), détermination des besoins par la réalisation de quatre types d’opérations sur les ressources de l’acteur puis évaluation et classification des besoins selon le modèle de Kano et enfin comparaison de plusieurs concepts de produits. Pour y arriver, un travail de bibliographie sur la notion de besoin a été réalisé. Cette recherche bibliographique nous a permis également de définir le cahier des charges d’une nouvelle méthode d’analyse de besoin. Ceci a justifié le choix de la méthode RARe, basée sur l’observation des activités de l’acteur, pour comprendre et identifier les besoins. Pour les classer, nous avons utilisé le modèle de Kano, qui distingue les différents besoins existants : basiques, de performance, attractifs et neutres. Nous avons mis au point un calcul d’indicateurs à l’aide d’une formulation matricielle permettant de classifier les besoins et de comparer des concepts de produits. Cette méthode constitue donc un outil d’aide à la décision au début du processus de conception / Nowadays, companies must offer new products continuously and take into consideration new available technologies in order to satisfy more and more exigent and diversified customers. Therefore, it is essential for a company to know what are the needs of the stakeholders interested in its product. The objective of this PhD work is to propose a new method to analyze the need in order to improve the new product definition process in a firm. This tool is a part of a methodology for innovative project management and it is useful before the elaboration of the specification of the new product. The proposed method has four phases: description of the stakeholders’ environment by the RARe technique (Resources-Activities- Results), determination of needs by the realization of four types of operations on the stakeholder’s resources then evaluation and classification of needs according to the Kano model and finally comparison of several products concepts. To achieve this method, a bibliographical work on the notion of need was realized. This bibliographical research also allowed us to define the specifications of a new method for need analysis. Hence, the choice of the RARe method was justified because it is based on the observation of the stakeholders’ activities. To classify their needs, we used the model of Kano, which distinguishes various existing needs: basic, one dimensional, attractive and neutral. We worked out a calculation of indicators by means of a matrix formulation allowing to classify needs and to compare concepts of products. This method thus constitutes a decision-making tool at the beginning of the conception process
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Identifikace a hodnocení preferencí zákazníků u vybraného produktu / Identification and evaluation of customer preferences for selected productTůma, Milan January 2019 (has links)
Finding customer preferences when deciding about buying a tractor in the 201-300 horsepower category. Attributes will be gained through questionnaire survey, and will be used in the QFD method, where there will also be comparison of major competitors in a given market segment. The evaluation of tractors will also include the voice of the customer, gained from KANO model. KANO model will be second survey that will be used in this thesis. The conclusion is to build an ideal tractor structure that matches the customer's wishes.
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