The modern environment regarding the media and its scenery has changed. Throughout time, in terms of political standpoint, the press seems to have become homogenous regarding both ownership and divergence; and while the link between politics and the press are seemingly decreasing, larger companies and corporate groups focusing primarily on economy and profit has conceivably taken over. Centrally located, enclosed by this phenomenon remain the journalists. An occupational group which in the name of democracy seems to have taken the initiative to survey and inspect society as a whole. This study aim to conceptualize how parts of this group are reflecting on their occupation, how they reflect on the media regarding its democratic value and foremost how journalists reflect on professionalized journalism in which they sustain to be working by. By examining articles of The Swedish Union of Journalist’s Journal Journalisten, which is examined using a content analysis, specifically Framing Theory and The Swedish Union of Journalist’s outset of 1972, findings suggest that the environment by which journalists are working in and their commitment to professionalized journalism appear to clash, which in terms of media as a whole make its democratic role rather uncertain.

The aim of this study is to contribute to a deeper understanding of the underrepresentation of women working as sports journalists at local newspapers in Sweden. This study also aims to investigate how the Swedish Union of Journalists works to improve gender equality for female sports journalists. A qualitative semi-structured interview method is used to fulfill the aims of the study. The theoretical framework used are Kanter's theory of tokenism and Altheide and Snow's theory of media logic. The results shows that sports journalism faces a number of challenges in the work for gender equality, such as an excluding masculine culture, harassments in the field, difficulty of finding women to recruit and a need to prioritize more women in sports media to make women a more natural part of sports. The Swedish Union of Journalists mainly educates, provides equality projects and support female sport journalists regarding unequal conditions.