Detta är en undersökning som är gjord för att jämföra prissättningen av fastigheter som är till salu i Sverige och Spanien. För att avgränsa oss har vi valt att jämföra Stockholms innerstads prissättning med prissättningen i Palma på Mallorca i Spanien. Lockpris fenomenet har fått hård kritik under den senaste tiden i media. På grund av denna kritik så har många mäklare, speciellt i Stockholms innerstad, gått ihop och arbetar mot att undvika lockpriser och har infört begreppet accepterat pris. Dock kan accepterat pris uppfattas som ett nytt ersättningsnamn på lockpriser. Trots att Mäklarsamfundet tar bestämt avstånd från användning av lockpriser så har vi genom intervjuer med mäklare i Stockholms innerstad fått fram att detta används fortfarande vid prissättning av bostäder. Vi har genom våra intervjuer med fastighetsägare i Stockholm och Palma, mött flera fastighetsägare som har känt sig lurade då de har köpt en fastighet till ett avsevärt mycket högre slutpris än utgångspris. Samtidigt har vi mött flera fastighetsägare som är nöjda med Sveriges budgivningssystem. De flesta föredrar dock att köpa eller sälja en fastighet till verkligt accepterat pris. Det spanska budgivningssystemet där budgivningen går nedåt har, trots att de flesta fastighetsköpare som vi intervjuat lyckats förhandla ned slutpriset, mötts med en del kritik. Största delen av kritiken bygger på att priset inte sätts relaterat till marknadspriset, vilket det trots lockpriser, görs i Sverige. / This is a survey where we compare the pricing of properties that are for sale in Sweden and Spain. To make delimitation, we have chosen to compare the pricing in the inner city of Stockholm of Sweden with the pricing in Palma in Mallorca, Spain. The cap rates phenomenon has been very criticized in the Swedish media in the latest couple of years. Because of this criticism, many real estate agents in the inner city of Stockholm are working to avoid cap rates and introduced the concept of using acceptable prices. However, acceptable price rates are perceived as a replacement name for the cap prices. Although the Mäklarsamfundet, of Sweden, disagrees with the use of cap rates, we have trough our interviews with real estate agents in the inner city of Stockholm received that this concept is still used in the pricing of properties. We have, through our interviews with property owners in Stockholm and Palma, met several property owners who have felt cheated when they bought a property at a significantly higher final price than the asking price. We have as well met several property owners who are satisfied with the Swedish pricing. But most people prefer to buy or sell a property at fair agreed price, using acceptable pricing. Many of the Spanish property buyers who we have interviewed are critical to the Spanish pricing, where the bidding goes down. This despite that most of them, managed to negotiate down the final price. Most of the criticism is based on that the prices are not related to market price, which, despite the cap rates, is in Sweden.

Part one of the thesis studies differential diagnosticity towards substantive extrinsic information available in the environment. This research tests the interaction between regulatory focus and availability of extrinsic-substantive information such as consensus information, on the range of acceptable price. Prior research on regulatory focus led us to two divergent predictions. Our findings lend support to the asymmetric-elaboration account. Under this account, only prevention-oriented consumers are likely to change their acceptable price range if combinations of favorable-and-unfavorable consensus information are available in the environment, while promotion-oriented consumers disregard such information. We find that this difference is due to the differences in the level of difficulty experienced in specifying acceptable price range across the two regulatory foci. Further, we also undertake random-parameters regression models that provide unique general findings. For example, we find that for promotion-oriented consumers it is their high-level product construal, while for prevention-oriented consumers it is their low-level product construal that influences their respective acceptable price ranges, irrespective of level of external information available. Theoretical and managerial implications are discussed.