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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

O BLOG CORPORATIVO COMO DESAFIO PARA OS PROFISSIONAIS DE COMUNICAÇÃO / The corporete blog as a chalenge for the professionals of communication

Araujo, Clenio 27 February 2012 (has links)
Made available in DSpace on 2016-08-03T12:29:28Z (GMT). No. of bitstreams: 1 CLENIO ARAUJO.pdf: 2480690 bytes, checksum: dec12e89c3d5ef935dbb1336fad45f02 (MD5) Previous issue date: 2012-02-27 / The desired characteristics for a corporate blog efficiently from the standpoint of communication are the subject of this dissertation. We tried to understand them as well as list them, to verify the applicability of these characteristics and gains relating to the public image of a company through the tool. The methodology used was the study of multiple cases, with analysis of five blogs that contain most of the skills suggested in the evaluation protocol constructed from readings, interviews and visits to blogs. Each blog has studied different strengths, but also improvements that need to be considered. Behaviors of total openness and transparency are even more dialogue discourses practices in organizations that need to take better advantage of opportunities that social media relationship brought. / As características desejadas a um blog corporativo eficiente do ponto de vista da comunicação são o tema desta dissertação. Buscou-se compreendê-las, assim como listá-las, verificar a aplicabilidade de tais características e relacionar ganhos à imagem pública de uma empresa através da ferramenta. A metodologia empregada foi o estudo múltiplo de casos, com análise de cinco blogs que contêm a maior parte das competências sugeridas em protocolo de avaliação construído a partir de leituras, entrevistas e visitas a blogs. Cada blog estudado possui pontos fortes distintos, mas também melhorias que precisam ser consideradas. Comportamentos de abertura e transparência totais ao diálogo ainda são mais discursos que práticas nas organizações brasileiras, que precisam aproveitar melhor as oportunidades de relacionamento que as mídias sociais trouxeram.

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