Embedded microcomputer controller application coverage is widespread, for example: Defense industry, aerospace industry, industrial automation, domestic electric appliances, vehicle with electronic, consumption electronic products and so on, embedded microcomputer relative and general computer difference, is essential and each different profession application unifies, must have the specialized ability, is more than outside the general computer's knowledge, researches and develops the personnel often is each application domain expert, also in accordance to uses the domain the difference, this industry fills is competing, the opportunity and the innovation, also belongs to a dispersion industry, even if has the mainstream architecture, but is in no way by the minority company or the product can corner the market. Taiwan electron industry's on middle and lower reaches supplies the chain to be complete, compares in the overseas manufacturer has the relative superiority, the prospects for development favors as before, in the terminal product system construction, the embedded microcomputer controller belongs to the spare part, the system assembles the entrepreneur extremely little to ford into the design and the manufacture, also, because its application stratification plane is broad, product and technical high dispersion, and few diverse and the guest makes the characteristic, suits the small scale highly specialized technology corporate growth. Because this industry has the quantity body to subscribe makes, diverse and so on characteristics few, regards as throughout in the electronic related industry the high value added the tally company market, in recent years the applied technology universalized gradually, the market joined in the numerous competitors competes the influence, the manufacturer faced with the impact and the growth pressure, in the past concentrated only ¡§the technology¡¨ and ¡§the quality¡¨ the maintenance, has been unable to satisfy multiplex the market demand; The management essence lies in the activity and the layout, how does the thorough analysis market understand the customer demand, utilizes the limited enterprise resources and the energy, the strengthened enterprise competitive power, the fixed industry trend of development, unifies the research and development, the manufacture closely and sells this tripartite core competence , draws up the best whole management strategy, is the operator urgently must understanding the answer. Goal of this research, in discussion case AWTech Corporation locates in the industry, its characteristic, present situation, the tendency and have the core competencies; After the analysis understood market, product and customer, induces case AWTech Corporation the resources and ability which has in this industry, the enterprise external environment opportunity and the threat with the enterprise interior superior inferiority, innovates and the unique way, draws up the effective feasible whole management development strategy, achieves the internationalization goal in the competitive market. The research the main conclusion is as follows: 1. The undertaking stage's success cannot guarantee that the future management can also succeed continually, essential consideration factors and so on environmental factor, market demand, product localization, customer behavior pattern, at the right moment revise transport business strategy and the development direction. 2. The strengthened company's core competencies, the centralized resources choose the realistic product and the market are the development direction, makes the most effective use the resources, and will complete the duty carries out accurately, gains the biggest benefit. 3. The internationalization operation viewpoint consideration, draws up the management development strategy, expands steady the enterprise domain.