The thesis aims to identify the strategic points and the steps that must be observed to ensure that the new product introduced to the market will be successful. In the text some general background to innovating is discussed, the process of product development ending with introduction to a market. In the applied section the market situation is outlined and the position of Vitana is determined. There are two products thoroughly analyzed -- with diametrically opposed success. For this purpose an analogy to the theoretical part followed by the instruments of the marketing mix is proceeding. For both products, the processes of launch are described in detail and the steps which brought about or hindered the desired result are identified. In conclusion it is defined whether in this case the typical causes of failure in innovation apply.

Šiuo darbu buvo siekiama atskleisti inovacijų diegimo procesą ikimokyklinio ugdymo įstaigoje. Inovacijų diegimo srityje nuolat susiduriama su inovacijų sampratomis, jų klasifikavimu, taikymu praktinėje veikloje, idėjų realizavimo procesu. Išanalizavus mokslinę literatūrą, ikimokyklinėse įstaigose organizuojant inovacinę veiklą, išryškinta inovacijos samprata, jos klasifikavimas ir komandinio darbo raiška. Siekiant išryškinti inovacijos diegimo proceso tobulinimo galimybes, baigiamajame darbe pasirinktas kokybiniam tyrimui būdingas metodas: struktūrizuotas interviu. Apklaustos X ikimokyklinės įstaigos pedagogės ir pavaduotojos ugdymui – 12. Empirinėje darbo dalyje atskleista inovacijų sampratos, diegimo proceso, sunkumų ir teigiamų patirčių ypatumai ikimokyklinėje įstaigoje. Bendriausia prasme inovacija apibūdinama kaip procesas, naudingas tuomet, kada jis siejasi su kokybės gerinimu. Išryškėjo teigiamos ir neigiamos nuostatos. Inovacijos diegimo procese išryškėjo komandinio darbo požymiai: komandos sutelktumas, pasidalijimas darbais, siekiant rezultato. Galima teigti, kad daugiausia įtakos inovacijų diegimo procesui turi dalyvaujantys asmenys bei jų tarpusavio santykiai. Asmeniniai įgūdžiai - viena iš esminių bendradarbiavimo prielaidų diegiant inovacijas ikimokyklinio ugdymo įstaigose. / We constantly discover conceptions of innovations, their classification and practical implementation as well as the process of idea realization in the sphere of implementing innovations. In various literature the importance of conception of innovations, their classification and teamwork is emphasized while implementing innovations in preschool institutions. In order to highlight improvement possibilities for the process of implementing innovations, a qualitative-like method – a structured interview – has been chosen for this work. There have been interview 12 teachers and substitutes for education of X preschool institution. The empiric part of the work reveals the features of conceptions of innovations, implementation process, difficulties and positive effects in preschool institutions. In most common sense an innovation is described as a process, which is useful when it delivers improvement for quality. The paper highlights both positive and negative provisions. Therefore, the indications of teamwork such as concentration of a team and work-sharing to achieve a result also have become noticeable in the process of implementing innovations. It might be stated that people and their inter-relations have the largest impact on the process of implementing innovations. Personal skills are one of essential assumptions for cooperation while implementing innovations in preschool institutions.

The thesis focuses on the issues of Quality Standards and the process of their application in the residential services in Vysočina region. The aim of my thesis is to map the present situation concerning the introduction of Quality Standards in social services in residential facilities in Vysočina region. The introductory theoretical part of my thesis contains sections related to social services. Definitions of basic concepts and sections which are related to chosen topic are explained here. It also contains the description of settings and context of the work. In the practical part the subject is narrowed to the topic of introducing Quality Standards in social services in relation to providers of social services, and to old people{\crq}s and handicapped people{\crq}s homes and special treatment facilities. The results of a questionnaire inquiry, conversations with directors of organizations and workers in direct care are presented and compared. This process is interlaced with the analysis of documents used in filling out the questionnaire that have a direct connection to fulfilling the criteria of social services quality. In the discussion and summary the essential research results are discussed. In relation to introducing Quality Standards in social services it will be necessary to change especially the attitude to users of social services. An important landmark here is the legal codification of Quality Standards in social services in relation to the Social Services Act.