published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Urban Planning / Master / Master of Science in Urban Planning

by Yau Yin Fong, Yip Claudia. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves 49-51). / ABSTRACT --- p.I / TABLE OF CONTENT --- p.II / LIST OF FIGURES --- p.IV / PREFACE --- p.V / Chapter CHAPTER I --- INTRODUCTION --- p.1 / Chapter CHAPTER II --- HONG KONG'S TRAVEL AND TOURISM INDUSTRY_ --- p.5 / Chapter II.a. --- Performance in 2000 --- p.5 / Chapter II.b. --- Plans in 2001 --- p.6 / Chapter CHAPTER III --- INTERNET MARKETING FOR TOURISM --- p.8 / Chapter III.a. --- Traditional Method of Tourism Promotion --- p.8 / Chapter III.b. --- Internet - The Most Important Mass Medium --- p.8 / Chapter III.c. --- The World Wide Web (WWW) --- p.9 / Chapter III.d. --- Advantage of WWW --- p.10 / Chapter III.e. --- HKTA's Web Site --- p.11 / Chapter III.f. --- Why Marketing Destinations Online is Important to the Tourism Industry --- p.12 / Chapter III.g. --- Extending the Usefulness of WWW --- p.14 / Chapter CHAPTER IV --- ITINERARY PLANNING MODEL --- p.16 / Chapter IV.a. --- Requirement for Itinerary Planning Model --- p.16 / Chapter IV.b. --- The Input Process --- p.19 / Chapter IV.c. --- Conversion of Hours to Numbers and Types of Travel Session --- p.22 / Chapter IV.d. --- How does the Matching Process Work --- p.27 / Chapter IV.e. --- A Matching Approach to Itinerary Planning --- p.33 / Chapter IV.f. --- Tourist as Variety Seeker --- p.39 / Chapter IV.g. --- A Buffet Approach to Itinerary Planning --- p.40 / Chapter IV.h. --- Extension - Web-mining --- p.433 / Chapter CHAPTER V --- CONCLUSION --- p.444 / APPENDIX --- p.466 / BIBLIOGRAPHY --- p.499

by Chan Nga Sze, Lau Kuk Wan, May. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2002. / Includes bibliographical references (leaves 118-120). / Questionnaire in Chinese. / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.ii / Chapter / Chapter 1 --- INTRODUCTION --- p.1 / Chapter 2 --- LITERATURE REVIEW --- p.4 / Chapter 3 --- CITY OF LIFE: HONG KONG IS IT --- p.21 / Chapter 4 --- METHODOLOGY --- p.29 / Chapter 5 --- FINDINGS --- p.34 / Chapter 6 --- RECOMMENDATIONS --- p.72 / Chapter 7 --- CONCLUSION --- p.80 / Appendix / Chapter 1 --- DISTRIBUTION OF POPULATION BY AGE --- p.82 / Chapter 2 --- CITY OF LIFE - SCHEDULED EVENTS --- p.83 / Chapter 3 --- DISTRIBUTION OF THE LABOR FORCE BY AGE --- p.84 / Chapter 4 --- FOCUS GROUP DENOGRAPHICS --- p.84 / Chapter 4 --- A PLACE AND DATE FOR FOCUS GROUP INTERVIEWS --- p.85 / Chapter 5 --- FOCUS GROUP MODERATOR'S GUIDE --- p.85 / Chapter 6 --- SUMMARY OF FOCUS GROUP DISCUSSION --- p.91 / Chapter 7 --- A SURVEY QUESTIONNAIRE --- p.99 / Chapter 7 --- B SURVEY RESULT --- p.107