published_or_final_version / abstract / toc / China Area Studies / Master / Master of Arts

published_or_final_version / Urban Planning / Master / Master of Science in Urban Planning

published_or_final_version / Urban Planning / Master / Master of Science in Urban Planning

published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / abstract / China Development Studies / Master / Master of Arts

published_or_final_version / Asian Studies / Master / Master of Arts

published_or_final_version / abstract / China Development Studies / Master / Master of Arts

published_or_final_version / abstract / Transport Policy and Planning / Master / Master of Arts in Transport Policy and Planning

Ng Kar Man Carmen. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2006. / Includes bibliographical references (leaves 267-298). / Abstracts in English and Chinese. / ABSTRACT --- p.ii / ACKNOWLEDGEMENTS --- p.vii / LIST OF TABLES --- p.xv / LIST OF FIGURES --- p.xvi / Chapter CHAPTER 1 --- INTRODUCTION --- p.1 / Chapter 1.1 --- BACKGROUND OF HERITAGE TOURISM --- p.1 / Chapter 1.2 --- THE GROWTH OF HERITAGE TOURISM --- p.3 / Chapter 1.3 --- RESEARCH QUESTION --- p.6 / Chapter 1.4 --- CONCEPTUAL FRAMEWORK --- p.9 / Chapter 1.5 --- RESEARCH OBJECTIVES --- p.13 / Chapter 1.6 --- SIGNIFICANCE OF THE STUDY --- p.16 / Chapter 1.7 --- OUTLINE OF THE THESIS --- p.19 / Chapter CHAPTER 2 --- INTRODUCTION OF THE SITE --- p.22 / Chapter 2.1 --- SITE SELECTION CRITERIA --- p.22 / Chapter 2.2 --- BACKGROUND OF THE STUDY AREA --- p.24 / Chapter CHAPTER 3 --- LITERATURE REVIEW --- p.28 / Chapter 3.1 --- DEFINITION AND ELEMENTS OF HERITAGE --- p.28 / Chapter 3.1.1 --- Understanding heritage Demand --- p.29 / Chapter 3.1.2 --- Understanding heritage supply --- p.30 / Chapter 3.2 --- NATURAL AND CULTURAL HERITAGE AND THEIR DERIVATIVES --- p.32 / Chapter 3.2.1 --- Heritage tourism as a type of special interest tourism --- p.33 / Chapter 3.2.2 --- Assessing the supply of heritage tourism --- p.34 / Chapter 3.2.3 --- Different methods and criteria for assessment --- p.35 / Chapter 3.3 --- MARKETING HERITAGE TOURISM --- p.36 / Chapter 3.3.1 --- Understanding market segment and assessing heritage demand --- p.38 / Chapter 3.3.2 --- Understanding market segment and assessing heritage motivations --- p.39 / Chapter 3.3.2.1 --- The major motivations of heritage tourism --- p.40 / Chapter 3.3.2.2 --- Analyzing motivations of heritage tourism --- p.41 / Chapter 3.4 --- ASSESSMENT OF HERITAGE TOURISM DEMAND BASED ON PUSH AND PULL FACTORS --- p.43 / Chapter 3.4.1 --- What are push factors? --- p.43 / Chapter 3.4.1.1 --- The use of push factors in research --- p.43 / Chapter 3.4.2 --- What are pull factors? --- p.45 / Chapter 3.4.2.1 --- The use of pull factors in research --- p.45 / Chapter 3.4.3 --- Relationship between the push and the pull factors --- p.46 / Chapter 3.4.3.1 --- Researches utilizing both factors --- p.48 / Chapter 3.4.4 --- Images and perceptions influence over satisfaction in demand --- p.48 / Chapter 3.5 --- HERITAGE TOURISM MANAGEMENT --- p.50 / Chapter 3.5.1 --- Importance of heritage tourism management --- p.50 / Chapter 3.5.2 --- Different aspect of heritage management --- p.52 / Chapter 3.5.3 --- The relationship between management and tourism --- p.53 / Chapter 3.5.4 --- Objectives of tourism management --- p.54 / Chapter CHAPTER 4 --- METHODOLOGY --- p.56 / Chapter 4.1 --- INTRODUCTION --- p.56 / Chapter 4.2 --- ASSESSING THE MARKET DEMAND --- p.57 / Chapter 4.2.1 --- Data sources --- p.57 / Chapter 4.2.2 --- The questionnaire design --- p.58 / Chapter 4.2.3 --- Data Analysis --- p.59 / Chapter 4.2.3.1 --- Factor analysis --- p.59 / Chapter 4.2.3.2 --- Canonical correlation analysis --- p.59 / Chapter 4.2.3.3 --- Cluster analysis --- p.60 / Chapter 4.2.3.4 --- Discriminant analysis of motivation --- p.60 / Chapter 4.3 --- ASSESSING THE COMMUNITY´ةS ATTRIBUTE --- p.61 / Chapter 4.3.1 --- Data source --- p.61 / Chapter 4.3.2 --- Basic structure of the matrix --- p.62 / Chapter 4.3.3 --- Data interpretation --- p.64 / Chapter 4.4 --- ASSESSING THE COMMUNITY'S PERCEPTION AND CONCERN…… --- p.64 / Chapter 4.4.1 --- Data Source --- p.64 / Chapter 4.4.2 --- Questionnaire setting --- p.65 / Chapter CHAPTER 5 --- ASSESSMENT OF MARKET DEMAND --- p.68 / Chapter 5.1 --- INTRODUCTION --- p.68 / Chapter 5.2 --- THE SOCIO-DEMOGRAPHIC CHARACTERISTICS OF THE RESPONDENTS --- p.68 / Chapter 5.2.1 --- Nationality --- p.68 / Chapter 5.2.2 --- Gender --- p.68 / Chapter 5.2.3 --- age --- p.69 / Chapter 5.2.4 --- Education level --- p.69 / Chapter 5.2.5 --- Career --- p.69 / Chapter 5.2.6 --- Income level --- p.70 / Chapter 5.3 --- THE CONTEXT OF DEMAND --- p.72 / Chapter 5.3.1 --- Visitors motivation for travel --- p.72 / Chapter 5.3.2 --- Factor analysis of push and pull factors --- p.73 / Chapter 5.3.2.1 --- Factor grouping of push factors --- p.73 / Chapter 5.3.2.2 --- Factor grouping of pull factors --- p.75 / Chapter 5.3.3 --- Segmentation based on canonical correlation analysis --- p.77 / Chapter 5.3.4 --- Comparing the results generated by factor analysis and canonical correlation analysis --- p.79 / Chapter 5.3.5 --- Identification of market segment based on cluster analysis …… --- p.80 / Chapter 5.3.6 --- The discriminant analysis --- p.84 / Chapter 5.3.6.1 --- The general result from the discriminant analysis --- p.84 / Chapter 5.3.6.2 --- Discriminant functions，predicting power --- p.85 / Chapter 5.4 --- THE CONTEXT OF VISITORS' PERCEPTION --- p.86 / Chapter 5.4.1 --- VISITORS´ة PERCEPTION ON HERITAGE TOURISM --- p.86 / Chapter 5.4.2 --- Visitors´ة perception on the destination's image and attributes --- p.90 / Chapter 5.5 --- "VISITORS TRAVELING PATTERN: DURATION, TIME AND COMPOSITION" --- p.93 / Chapter 5.5.1 --- Visiting time --- p.93 / Chapter 5.5.2 --- Visiting component --- p.94 / Chapter 5.6 --- VISITORS SATISFACTION --- p.97 / Chapter 5.7. --- IDENTIFYING THE DIFFERENCES AMONG THE CLUSTERS AND THEIR IMPLICATIONS --- p.99 / Chapter 5.7.1 --- Difference among socio-demographic factors among the four clusters --- p.99 / Chapter 5.7.2 --- Difference in terms of the push factors --- p.101 / Chapter 5.7.3 --- Differences in terms of the pull factors --- p.103 / Chapter 5.7.4 --- Differences among traveling pattern --- p.105 / Chapter 5.7.5 --- Difference in perception --- p.105 / Chapter 5.7.6 --- Difference among satisfaction --- p.107 / Chapter CHAPTER 6 --- ASSESSMENT OF THE RESOURCES FOR HERITAGE TOURISM --- p.111 / Chapter 6.1 --- INTRODUCTION --- p.111 / Chapter 6.2 --- THE RESOURCE AUDIT --- p.111 / Chapter 6.3 --- ASSESSING THE TOURISM POTENTIAL OF EACH ASSET --- p.119 / Chapter 6.3.1. --- The promenade --- p.120 / Chapter 6.3.2 --- The General Rock --- p.123 / Chapter 6.3.3 --- The natural mangrove --- p.126 / Chapter 6.3.4 --- Chinese White Dolphin --- p.130 / Chapter 6.3.5 --- Hung Shing Temple --- p.133 / Chapter 6.3.6 --- Yeung Hau Temple --- p.136 / Chapter 6.3.7 --- Tin Hau Temple at Market Street --- p.139 / Chapter 6.3.8 --- Tin Hau Temple at San Tsuen --- p.142 / Chapter 6.3.9 --- Lung Ngam Monastery --- p.144 / Chapter 6.3.10 --- KWAN TAI TEMPLE --- p.147 / Chapter 6.3.11 --- Kwa Kwong Temple --- p.150 / Chapter 6.3.12 --- Fuk Tak Palace and the Door To Tei --- p.152 / Chapter 6.3.13 --- Museum --- p.154 / Chapter 6.3.14 --- Stilt-houses --- p.157 / Chapter 6.3.15 --- Disused salt pan --- p.161 / Chapter 6.2.16 --- Old Police Station --- p.164 / Chapter 6.3.17 --- Tai O Cultural Workshop --- p.167 / Chapter 6.3.18 --- Wing On Street --- p.170 / Chapter 6.3.19 --- Hand-pulled ferry --- p.173 / Chapter 6.3.20 --- Shrimp Paste Factory --- p.176 / Chapter 6.3.21 --- Tanka wedding ceremony --- p.179 / Chapter 6.3.22 --- Obelisk --- p.182 / Chapter 6.4 --- OVERALL TOURISM POTENTIAL --- p.190 / Chapter CHAPTER 7 --- LOCAL COMMUNITY'S ATTITUDE AND PERCEPTION --- p.196 / Chapter 7.1 --- INTRODUCTION --- p.196 / Chapter 7.2 --- DISTURBANCE CAUSED BY VISITATION --- p.196 / Chapter 7.2.1 --- Increasing traffic congestion --- p.197 / Chapter 7.2.2 --- Pressure on local facilities --- p.198 / Chapter 7.2.3 --- Destruction on heritage resources --- p.198 / Chapter 7.2.4 --- Over commercialization --- p.199 / Chapter 7.2.5 --- Littering --- p.199 / Chapter 7.2.6 --- Declining exotic ambience of the destination --- p.200 / Chapter 7.2.7 --- Noise pollution --- p.200 / Chapter 7.2.8 --- Air pollution due to increasing traffic --- p.201 / Chapter 7.2.9 --- Language and cultural conflicts --- p.201 / Chapter 7.3 --- BENEFITS BROUGHT BY THE VISITATIONS --- p.202 / Chapter 7.3.1 --- Allow younger generation to learn more about the destination's characteristics --- p.203 / Chapter 7.3.2 --- Devoting more resources to Tai o --- p.203 / Chapter 7.3.3 --- IMPROVING BUSINESS OPPORTUNITY --- p.204 / Chapter 7.3.4 --- PRESERVING THE TRADITION OF O --- p.204 / Chapter 7.3.5 --- Packaging to target foreign visitors --- p.205 / Chapter 7.3.6 --- Allow more people to get to know Tai O --- p.205 / Chapter 7.3.7 --- The role of government --- p.206 / Chapter 7.3.8 --- Increased unity of the local community --- p.206 / Chapter 7.3.9 --- Provision of job opportunities --- p.207 / Chapter 7.4. --- LOCAL PARTICIPATION ON TOURISM DEVELOPMENT --- p.208 / Chapter 7.4.1 --- Local community's perception on heritage tourism --- p.209 / Chapter 7.4.2 --- Willingness to participate in tourism development ofTai O --- p.210 / Chapter 7.4.3 --- Community's perception on initiatives to promote the site --- p.212 / Chapter CHAPTER 8 --- DISCUSSION: INTEGRATED FRAMEWORK ENGAGING MARKETING AND MANAGEMENT INITIATIVES --- p.216 / Chapter 8.1 --- INTRODUCTION --- p.216 / Chapter 8.2 --- THE GENERAL MARKET SITUATION --- p.216 / Chapter 8.2.1 --- Market share of different segments --- p.217 / Chapter 8.2.2 --- Identify the potential market --- p.218 / Chapter 8.3 --- ENHANCING THE POTENTIAL MARKET --- p.223 / Chapter 8.3.1 --- Provision of educational experience --- p.223 / Chapter 8.3.1.1 --- Opening the stilt-houses for visitation --- p.224 / Chapter 8.3.1.2 --- Stilt-houses for accommodation --- p.225 / Chapter 8.3.1.3 --- Resumption of hand-pulled ferry services to enhance unique experience --- p.227 / Chapter 8.3.1.4 --- Learning traditional cultural and practices --- p.228 / Chapter 8.3.1.5 --- Establishing eco and religious trails --- p.228 / Chapter 8.3.1.6 --- Better interpretative resources --- p.231 / Chapter 8.3.2 --- Promotional channel for the novelty seekers --- p.233 / Chapter 8.3.3 --- Education --- p.234 / Chapter 8.3.4 --- Mass media --- p.234 / Chapter 8.3.5 --- Memory enhancement --- p.235 / Chapter 8.4 --- IMAGE OF THE DESTINATION --- p.236 / Chapter 8.4.1 --- IMAGE AND SATISFACTION --- p.236 / Chapter 8.4.2 --- Appropriate image positioning --- p.238 / Chapter 8.5 --- INTEGRATING MANAGEMENT AND MARKETING INITIATIVES --- p.241 / Chapter 8.5.1 --- Managing the visitor flow and time of visit --- p.241 / Chapter 8.5.2 --- Selective promotional strategy and visitors' code of conduct --- p.243 / Chapter 8.6 --- EQUIP THE LOCAL COMMUNITY'S READINESS FOR PARTICIPATION --- p.244 / Chapter 8.6.1 --- Arouse the local concern towards management and sustainable tourism --- p.244 / Chapter 8.6.2 --- Equip local community for direct participation --- p.246 / Chapter 8.6.3 --- Equip the local community with a stable financial support --- p.247 / Chapter 8.7 --- GOVERNMENTAL EFFORT IN WIDENING THE ATTRIBUTES´ة ROBUSTICITY AND APPEAL --- p.249 / Chapter 8.7.1 --- Technical support from government --- p.249 / Chapter 8.7.2 --- Introducing a supportive government policy --- p.250 / Chapter CHAPTER 9 --- CONCLUSION --- p.252 / Chapter 9.1 --- SUMMARY OF RESEARCH FINDINGS --- p.252 / Chapter 9.2 --- LIMITATIONS --- p.260 / Chapter 9.3 --- RECOMMENDATION FOR FUTURE RESEARCH --- p.262 / Chapter 9.3.1 --- Applying the framework and methodology at potential sites --- p.262 / Chapter 9.3.2 --- Improving the matrix --- p.263 / Chapter 9.3.3 --- Categorize potential visitors --- p.264 / Chapter 9.3.4 --- The future direction of research --- p.265 / REFERENCES --- p.267 / APPENDIX 1 --- p.299 / APPENDIX 2 --- p.302 / APPENDIX 3 --- p.304