The thesis deals with the application of destination management in the area of Beroun which is located in the Central Bohemia Region. Nowadays there is no organization of destination management which operates and promotes this area. The aim of this thesis is to analyse the area and mainly to create an organization of destination management which would deal with the tourism development in the area of Beroun. Next aim of this thesis is to set up the advertising strategy.

The Brdy-Vltava destination lies in Central Bohemia region between the Brdy highlands and the river Vltava and has potential for tourism. But nowadays there is no organization of destination management and promotion. Promotion is not unified and coordinated. The purpose of this thesis is to propose which organisation should deal with management and promotion of the destination. The other aim is to propose activites of promotion and management and a way how to increase awareness of the destination. The author use the information not only from related literature but also from work experience for the town of Dobříš and Local action group Brdy-Vltava o.p.s.

Topics of this thesis are principals of Regional policy within European Union and possibilities of gaining donations from EU funds for the projects. It is demonstrated on the concrete project of Regional centre for tourism in Horažďovice. The thesis is focused on destination management and possibilities of implementing it on this project. The output of the thesis is the solution for future activities and better managing of the regional centre according to the executed analysis and questioning.

The aim of the diploma thesis is to analyze the way of destination management support in conditions of Slovakia, mainly in connection with Act No. 91/2010 Z. z. of the tourism support and its subsequent amendments. First part of the thesis is focused on the destination characterization, the topic of tourism destination management and the tourism organization in the particular destination. Theoretical part also deals with a topic of development and organization of tourism in Slovakia. Practical part introduces the Act No. 91/2010 Z. z. of the tourism support and its subsequent amendments in detail. Subsequently, the consequences of adopting the act in the particular regions are analyzed. The final part of the thesis consists of analysis and evaluation of the questionnaire survey, whose aim was to determine the influence of the adopting the act on the development and organization of tourism in particular regions.

The thesis which is about the "Analysis of the organizational structure of tourism in Canada", reviews in details the institutions and the management of the travel sector in Canada and puts it into prospective with the Czech one. By utilizing the secondary data, this document locates the Canadian tourism market within the global one and also includes information that feeds the Canadian satellite account. After treating the marketing and the management of destinations, this work covers Canadian institutions and their activities influencing the tourism sector. Equally, it describes the situation in Czech Republic. To conclude it gives matter of comparison between two countries' models, together with financial data.

The subject of this thesis is the marketing strategy of traditional European destinations. Its objective is to describe the most suitable marketing strategy for the European destinations facing stronger competition within the market of international tourism. Practical part of the thesis consists of the detailed analysis of the most visited European destination -- France. Secondly, the effects of this strategy are measured by the international quantitative marketing research.

The aim of the thesis was a proposal to form a tourist information center and its location in the village of Tři Studně. Based on the analysis of supply and demand of the tourist destination offers a service that will provide visitors information center. For tourist information center have been proposed two alternatives. The first draft took advantage of the current meeting room of the Municipal Office at Tři Studně without modification, and it only added new equipment and technology . The second proposal is already associated with structural modifications of the room. Tři Studně are due to its abundant natural potential tourists visited in the summer and winter months. It forms one of the most Important Recreational Areas in Vysočina. Tři Studně in the TIC will be one of the most important elements of marketing communication of the village and its vicinity.

Le tourisme a été généralement défini comme le voyage d'une personne à une destination pour y faire une escale avant de revenir à son milieu d'origine. La perception d'une destination est donc au centre de l’étude lors de l'examen de laproposition du tourisme expliqué dans le cadre de cette thèse. Mais la perception de la destination a aussi des caractéristiques très difficiles. Afin de vérifier cela, nous devons considérer ce que le marketing des professionnels et des chercheurs ont apporté. Metelka (1990, p.46) et Vukonic (1997) ont défini une destination comme “un lieu géographique où les gens peuvent séjourner », tandis que Gunn (1994) explique une destination comme une zone géographique "suffisamment développé pour répondre aux objectifs de voyageurs" (Gunn, 1994, p.27). De ce point de vue, les destinations touristiques peuvent être associées soit à un pays ou soit à un (ou plusieurs) région, une ville ou des sites touristiques ; la destination est une notion géographique ou spatiale qui est d'abord définie par ses propres visiteurs. Dans la condition où le lieu n’est pas familier au touriste, l'endroit ne peut pas être considéré comme destination. Cependant, de nombreuses questions sont abordées dans la présente thèse pour comprendre comment une place peut devenir ensuite une destination, ainsi que les implications de cette transformation. / Firstly, tourism has been defined as a journey of an individual to a destination for a stopover, then return to his/her origin environment. The perception of a destination is therefore at a centre, considering the tourism proposition explained here. Above and beyond this, the perception of a destination also has significantly difficult characteristics. To verify this, we have to consider what marketing professionals and researchers bring to it. Metelka (1990, p.46) describes a destination as "the geographic location to which someone travels." Vukonic (1997) also relates the term to that factor whereas Gunn (1994) explains a destination is recognised by the travel market as a geographical area "sufficiently developed to meet the objectives of travellers" (Gunn, 1994, p.27). From this standpoint, tourist destinations may have the scope of being a country or (one or more) region, city or an exact site. The destination is a geographical or spatial notion that is first definedby its visitors. In the condition that no stranger visits a place, that place cannot be deliberated as a destination. This image gives the impression of asserting the obvious. However, many issues are discussed in this paper for a place tosubsequently become a destination, as well as the implications of this transformation.

The thesis focuses on analysis of provided services in experience tourism in Šumava region and Bavarian forest. The thesis evaluates services, their width and depth, according to marketing survey. This analysis is followed by analysis of possible options to diversify tourist product offerings.

The main objective of this thesis was through the analysis of tourism products in the hinterland Voticko point out deficiencies in the offer and subsequently propose a project that would innovate product portfolio of tourism in the selected region.