Made available in DSpace on 2014-12-17T15:51:35Z (GMT). No. of bitstreams: 1 AylanaLMB_DISSERT.pdf: 1726610 bytes, checksum: 4b70ee42d9f73b6fc2c28d0f8444ba12 (MD5) Previous issue date: 2014-03-28 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior / The present work is a study which deals about the stakeholder approach towards the issue of tourism development in a city of Rio Grande do Norte state: S?tio Novo. As a goal, we sought to understand the stakeholders action and interaction mechanisms in the implementation process and, consequently, tourism planning in the municipality. Regarding to the methodology, the study is characterized as an exploratory and descriptive research with a qualitative approach, given the intention of trying to understand meanings and situational characteristics presented by the research subjects. The interview was the instrument used to collect information, and it was performed with 10 (ten) actors of tourism in the municipality, documents about tourism development (Proceedings of the Regional Council of Polo Agreste Trairi were analyzed S?tio Novo municipality incorporates the Polo, and the Strategic Plan for Tourism). The study shows that public actors are the majority in the destination, notes that there is a minimal involvement of civil society in actions for tourism in the municipality, highlights that representatives of the municipality participate effectively in meetings of the Regional Council of Tourism Polo Agreste Trairi, to discuss actions related to the development of the activity in the locality, and attests that local actors interviewed, mostly understand their functions regarding to tourism development, however, do not perform actions consistent with the role they have, which have as purpose the planning and development of tourism. For that matter, this paper concludes that the participation and coordination among the stakeholders of the municipality should be reconsidered in order to seek and/or propose alternatives that gather in a more adequate way the local actors, so that something more effective about the tourism development in the destination could be done / O presente trabalho consiste em um estudo que trata acerca da abordagem de stakeholder voltada para a quest?o da implanta??o do turismo em um munic?pio do interior do Estado do Rio Grande do Norte, S?tio Novo. Como objetivo, buscou-se compreender os mecanismos de atua??o e intera??o dos stakeholders no processo de implanta??o e, consequentemente, planejamento do turismo no munic?pio. No que se refere ? metodologia, o estudo caracteriza-se como sendo uma pesquisa explorat?ria, descritiva, com abordagem qualitativa, haja vista a inten??o de tentar compreender significados e caracter?sticas situacionais apresentadas pelos sujeitos da pesquisa. A entrevista foi o instrumento utilizado para levantar as informa??es, tendo sido aplicada com 10 (dez) atores do turismo do munic?pio em quest?o, bem como foram analisados documentos que tratam sobre o desenvolvimento do turismo (Atas do Conselho Regional do Polo Agreste Trairi o munic?pio de S?tio Novo integra o polo; e o Plano Estrat?gico de Turismo). O estudo revela que os atores p?blicos s?o maioria no destino, constata que ? m?nima a participa??o da sociedade civil nas a??es voltadas para o turismo do munic?pio, destaca que os representantes do munic?pio participam de forma efetiva das reuni?es do Conselho Regional do Turismo do Polo Agreste Trairi, a fim de discutir a??es relacionadas ao desenvolvimento da atividade na localidade, e atesta que os atores locais entrevistados, em sua maioria, entendem suas fun??es no que se refere ao desenvolvimento do turismo, no entanto, n?o realizam a??es coerentes com a fun??o que possuem, para fins de planejamento e desenvolvimento do turismo. Nesse sentido, o trabalho conclui que a participa??o e a articula??o entre os stakeholders do munic?pio devem ser repensadas, no intuito de buscar e/ou propor alternativas de reunir de forma mais adequada os atores locais, para que assim possa se desenvolver algo mais consistente em se tratando do desenvolvimento da atividade tur?stica no destino

This study was conducted to theoretically develop and empirically test a structural equation model of tourism destination competitiveness from the tourism stakeholders'perspective. The proposed hypotheses that attempted to identify the structural relationships among the five constructs in the model were examined through a series of analyses in LISREL: 1) perceived tourism development impacts, 2) environmental attitudes, 3) place attachment, 4) development preferences about destination attractions/resources, and 5) support for destination competitive strategies The principle guideline of this study was that the support of tourism stakeholders for tourism planning and development is a key element for the successful operation, management, and long-term sustainability of tourism destinations. Tourism stakeholders' solid knowledge and experiences in tourism management and industry, professional involvement and participation in tourism planning and development, and long-term community observation and interactions have played an important role in tourism destination management. A total of 646 usable questionnaires were collected from randomly selected tourism stakeholders in the state of Virginia. From the results of hypotheses tests, tourism stakeholders' preferences about tourism attractions/ resources development are a function of perceived tourism development impacts as well as place attachment. The more stakeholders' preference for developing tourism attractions/resources, the more likely they were to support destination competitive strategies such as marketing efforts and activities, and destination management organizations' role. An additional finding that was not hypothesized indicated that tourism stakeholders, who have perceived benefits from tourism development, particularly in its economic and cultural aspects, are likely to support enhancement strategies for destination competitiveness. The implications of these findings can be applied to the enhancement of tourism destination competitiveness. / Ph. D.

Although tourism has been recognised as an important subfield in nation branding little research have focused on its role in the nation branding process. A managerial perspective was assumed to examine what role tourism has in nation branding. This study adopts a deductive approach reviewing existing literature on nation branding, brand management strategies and tourism stakeholders. A case study on how tourism is integrated in nation branding strategies and how stakeholders operating in the tourism sector perceive their own influence on the nation-brand was conducted in Sweden using a qualitative method. Data was collected through interviews with managers in organisations that directly or indirectly work with tourism while being involved in the strategic nation branding of Sweden. A conceptual framework was developed to illustrate how the nation-brand is created and communicated through tourism. The study concludes that tourism can have a significant role in nation branding and affect other subfields if the right circumstances are given. Strong collaborations are a prerequisite for effective nation branding and strategies should incorporate national identity and country-of-origin for authenticity. Future research could focus on comparing the role of tourism in nation branding with other subfields as well as comparing how organisations on the same level work with nation branding strategies.

The key to an organization's long-term success is a sustainable competitive advantage. In a global market characterized by fierce competition, organizations differentiate themselves no longer through their competitive position or technological or human resources but through knowledge. Such a decisive economic resource needs to be managed, giving rise to the theory of Knowledge Management (KM). Because knowledge is created and shared through social interactions, knowledge transfer is the most critical part of KM. Especially in tourist destinations, the diversity of stakeholders, each with unique skills and knowledge, represents great opportunities for innovation and the sustainable development of destinations but also great challenges. Destination Management Organizations (DMOs) are responsible to maintain the attractiveness of a destination by encouraging competing and complementary organizations to collaborate to exchange knowledge. Ultimately, the tourist experience and image of a destination are created interdependently by the tourism stakeholders. By conducting a case study in the destination of Kalmar, this paper aimed to explain to what extent a DMO manages inter-organizational knowledge transfer within a tourist destination. An explanatory sequence was used to gather primary data in three steps. First, a survey was conducted with local tourism stakeholders. Then, the local DMO and the university were interviewed. The data collected from 32 local tourism stakeholders suggest that tourism stakeholders, primarily SMEs, are lacking the resources to engage in knowledge transfer and overlook the value of external sources of knowledge. The findings of the interviews point to that there is a need to support tourism stakeholders with digitalization, to encourage tourism stakeholders to join a destination network and to close the knowledge gap through research produced by universities. This study contributes to gaining a broader understanding of the opportunities and challenges of inter-organizational knowledge transfer within the destination of Kalmar.