This study was designed to find out elementary students knowledge about the environment, their attitudes towards helping the environment and what they actually have done to help the environment. Specifically, during the northern spring of 2002 all grade-4 and grade-5 students in one public elementary school in Miami-Dade County, Florida were administered the Children's Environmental Attitude and Knowledge Scale (CHEAKS) instrument. In 2002, some students in both grade levels interviewed each other in pairs to determine why they answered the way they did on the CHEAKS instrument. In the interviews, students discussed what they had been taught in school, compared to what they had learned outside of school that was related to the environment. The following year, during the northern spring of 2003, all grade-4 and grade-5 students in the same elementary school were given the CHEAKS instrument. Students at the elementary school were also asked questions which they answered in writing. These included: Which questions on the survey did you feel were difficult?; what do you remember learning about environmental education in school, at home or elsewhere? In addition, some gifted grade-6 students, who attended the nearby middle school and other grade-6 students who were in heterogeneous ability classes also responded to the CHEAKS instrument. / Analysis of the data showed that grade-4 students in this elementary school had a higher commitment to the environment than did grade-5 students and gifted students had more knowledge than regular students. Only the gifted students in grade-5 had a high commitment to the environment. Comparing independent t-test results in year 2002 between grade-5 regular students (n=105) and grade-5 gifted students (n=30), grade-5 gifted students were statistically less committed to the environment in terms of scores on the Verbal Commitment. There was no difference in knowledge or commitment in grade-6 students. Girls were more verbally committed to the environment than boys. Having knowledge about the environment did not necessarily mean students were committed to saving the environment or took action to solve environmental problems. The thesis concludes with explanations, discussions about the limitations of the study and suggestions for further research.

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Green marketing is now recognised amongst academics as a reputable area of study and conventional marketing has taken a step back as green marketing comes into prominence in the fight against unsustainability. A number of organisations are using green marketing as a tool to differentiate their market offerings from those of their competitors in an effort to gain a strong position in today’s markets. These organisations are seeking to exploit consumers‟ growing environmental concerns and increasing green purchase intentions in order to acquire market share in the newly developed green consumer markets. The Generation Y cohort, born between 1986 and 2005, are the most technologically astute generation to date. When segmenting the Generation Y cohort, the black Africans hold the majority share, comprising 84 percent of the Generation Y cohort and approximately 32 percent of the entire South African population. Owing to its sheer size, the black Generation Y cohort presents as an attractive and lucrative market segment, especially those who hold a tertiary education. Individuals who pursue a higher education are linked to higher future earning potential. The primary objective of this study was to propose and empirically test a model of the antecedents of black Generation Y students‟ green purchase behaviour within the South African context. The proposed model suggests that environmental knowledge, subjective norms, and perceived behaviour control have a direct positive influence on environmental attitude, which, in turn, has a direct positive influence on green purchase intentions. Moreover, the model infers that green purchase intensions have a direct positive influence on environmental purchase behaviour, while accounting for the mediating effects of perceived price (price) and perceived quality (quality). The sampling frame for the study comprised the 25 public registered HEIs situated in South Africa. From this initial list of 25 registered institutions, a judgement sample of four institutions in the Gauteng province was chosen, of which two included country-based universities and two city-based universities. Of the four universities, two were traditional universities, one a university of technology and one comprehensive university. Lecturers at each of the four campuses were contacted and asked if they would act as gatekeepers to the student participants. A convenience sample of 500 students across these four campuses was taken in 2014. Of the questionnaires completed, 332 were usable. The statistical analysis of the collected data included exploratory factor analysis, descriptive statistical analysis, correlation analysis, structural equation modelling and independent sample t-tests. The findings of this study indicate that South African black Generation Y students are knowledgeable about the environment, consider the opinions of their peers regarding the environment, perceive their actions as having a positive effect on the environment and display strong pro-environmental attitudes towards the environment. Moreover, they display positive intentions to purchase green products and aim to behave in a pro-environmental manner. The influence of green purchase intentions on green purchase behaviour is partially mediated by the perceived price and quality of green products. This may explain the noticeable gap between environmental awareness and lack of actual green product purchases. Environmental knowledge and perceived behaviour control had a significant direct effect on black Generation Y students‟ environmental attitude, which, in turn, has a significant direct influence on black Generation Y students‟ green purchase intentions. Similarly, subjective norms and environmental knowledge had a significant direct effect on green purchase intentions. This study contributes to developing the green consumer profile of the black Generation Y consumer in South Africa. Furthermore, the study will aid in identifying the green consumer behaviour patterns amongst the South African youth. This study offers a conceptual model that illustrates the antecedents of black Generation Y students‟ green purchasing behaviour. The findings of this study will be helpful to national and international marketers seeking to profile and target the lucrative green market segment in South Africa. / PhD (Marketing Management)--North-West University, Vaal Triangle Campus, 2015

Green marketing is now recognised amongst academics as a reputable area of study and conventional marketing has taken a step back as green marketing comes into prominence in the fight against unsustainability. A number of organisations are using green marketing as a tool to differentiate their market offerings from those of their competitors in an effort to gain a strong position in today’s markets. These organisations are seeking to exploit consumers‟ growing environmental concerns and increasing green purchase intentions in order to acquire market share in the newly developed green consumer markets. The Generation Y cohort, born between 1986 and 2005, are the most technologically astute generation to date. When segmenting the Generation Y cohort, the black Africans hold the majority share, comprising 84 percent of the Generation Y cohort and approximately 32 percent of the entire South African population. Owing to its sheer size, the black Generation Y cohort presents as an attractive and lucrative market segment, especially those who hold a tertiary education. Individuals who pursue a higher education are linked to higher future earning potential. The primary objective of this study was to propose and empirically test a model of the antecedents of black Generation Y students‟ green purchase behaviour within the South African context. The proposed model suggests that environmental knowledge, subjective norms, and perceived behaviour control have a direct positive influence on environmental attitude, which, in turn, has a direct positive influence on green purchase intentions. Moreover, the model infers that green purchase intensions have a direct positive influence on environmental purchase behaviour, while accounting for the mediating effects of perceived price (price) and perceived quality (quality). The sampling frame for the study comprised the 25 public registered HEIs situated in South Africa. From this initial list of 25 registered institutions, a judgement sample of four institutions in the Gauteng province was chosen, of which two included country-based universities and two city-based universities. Of the four universities, two were traditional universities, one a university of technology and one comprehensive university. Lecturers at each of the four campuses were contacted and asked if they would act as gatekeepers to the student participants. A convenience sample of 500 students across these four campuses was taken in 2014. Of the questionnaires completed, 332 were usable. The statistical analysis of the collected data included exploratory factor analysis, descriptive statistical analysis, correlation analysis, structural equation modelling and independent sample t-tests. The findings of this study indicate that South African black Generation Y students are knowledgeable about the environment, consider the opinions of their peers regarding the environment, perceive their actions as having a positive effect on the environment and display strong pro-environmental attitudes towards the environment. Moreover, they display positive intentions to purchase green products and aim to behave in a pro-environmental manner. The influence of green purchase intentions on green purchase behaviour is partially mediated by the perceived price and quality of green products. This may explain the noticeable gap between environmental awareness and lack of actual green product purchases. Environmental knowledge and perceived behaviour control had a significant direct effect on black Generation Y students‟ environmental attitude, which, in turn, has a significant direct influence on black Generation Y students‟ green purchase intentions. Similarly, subjective norms and environmental knowledge had a significant direct effect on green purchase intentions. This study contributes to developing the green consumer profile of the black Generation Y consumer in South Africa. Furthermore, the study will aid in identifying the green consumer behaviour patterns amongst the South African youth. This study offers a conceptual model that illustrates the antecedents of black Generation Y students‟ green purchasing behaviour. The findings of this study will be helpful to national and international marketers seeking to profile and target the lucrative green market segment in South Africa. / PhD (Marketing Management)--North-West University, Vaal Triangle Campus, 2015

Green bonds are a type of bonds that are designated for investment projects that have a positive effect on the environment. Such projects could be preventing climate change by reducing emissions of greenhouse gases, increasing energy-efficiency, or improving waste management. Green bonds have risen considerably in issued volume in recent years. Sweden has been one of the forerunners in this development and the interest towards these products seems to be high among individual Swedish investors. Initially, investors in green bonds have been mainly financial institutions, but there are an increasing number of mutual funds, which are aimed for retail banking customers as well. Previous research in socially responsible investing has not paid attention to green bonds from the perspective of the private, individual investor. This study is aimed to study potential individual green bond investors in Sweden. The purpose of this study was to answer the research question of who the typical Swedish green bond investors are, based on demographic characters. As research sub-questions, the thesis also answered questions regarding perceived risk and return on green bonds, and the effect of environmental attitude and behaviour on potential green bond investments. The study was carried out as an Internet survey by means of a questionnaire directed to Swedish investors. In total, 66 respondents answered the survey, which was analysed by bivariate and multivariate methods. Among the demographic factors, two were found statistically significant, age, and parenthood. In this sample younger investors (age less than 39), were found to prefer investing in green bonds, compared to older investors. Secondly, the fact of being a non-parent turned out to be a distinctive feature of current and potential investors in green bonds. The results regarding the first research sub-question, showed that the individual investors do not perceive green bonds to be more or less risky or give more or less return than comparable conventional bonds. The second research sub-question regarding environmental attitude and behaviour, showed a significant difference between those who showed a strong pro-environmental behaviour, as opposed to those who showed a weaker pro-environmental behaviour. The conclusion about the influence of environmental attitudes was that it did not have an effect on potential green bond investments.

Since the Industrial Revolution, human beings have emitted huge amounts of greenhouse gases for economic growth, and greenhouse gases may influence climate. To slow down climate change, everyone has to take action. Recently, the carbon footprint (CF) labeling on products offers consumers an opportunity to do so in daily shopping. However, so far a CF label reveals only the amount of CO2 emitted during the product's life cycle, but not the product's relative CO2 emission level (i.e., whether the product emitted more or less CO2 than similar products). This study thus hypothesized that the mere presentation of a CF label would not affect consumers' buying intent. To test this and other related hypotheses, this study ran an experiment with 3 independent variables. The variables are amount of CO2 emitted (400gm or 750gm), CO2-saving signal (given or not given) and price (20 NTD or 30 NTD) of the product, which was a tetra-packed tea. In the CO2-saving signal given condition, the experimenter told the participants either that a green CF label denoted low CO2 emissions (in the 400gm condition) or that a green CF label denoted high CO2 emissions (in the 750gm condition). The label shown, in fact, was always green. In the CO2-saving signal not given condition, the experimenter did not explain the meaning of the label color.A convenient sample of 240 adults joined the experiment. They were randomly assigned to the experiment conditions. Each participant saw a picture of a tetra-packed tea with a CF label and listed price. Results showed that when CO2-saving signal was given, the low-CO2-high-price tea could induce higher buying intent than the high-CO2-low-price tea. When CO2-saving signal was not given, the two conditions did not differ in buying intent. Furthermore, participants' environmental attitude¡Xas measured a scale adapted from Dunlap and van Liere's (1978) New Environmental Paradigm Scale¡Xdid not qualify the above results. These findings suggest that CF label can neither help nor encourage people to choose low-CO2 products, unless it is complemented with a clear CO2-saving signal.

This thesis aimed to assess attitudes of primary school students toward environment by four dimensions / awareness of environmental problems, awareness of individual responsibility general awareness of solutions and awareness of national environmental problems according to gender, grade level, student parents&rsquo / education level and student parents&rsquo / occupation. Data was obtained by the application of Environmental Attitude Questionnaire (EAQ) during 2009-2010 semesters. The sample of the study is comprised of 817 students from seven public schools in Bodrum. Data were analyzed by using frequency distributions, one-way ANOVA, independent sample t-test, Pearson product-moment correlation (zero order). Findings revealed that, there is a statistically significant effect of grade level, gender, mothers&rsquo / and fathers&rsquo / education level on students&rsquo / attitudes. Moreover, frequency distributions of the student responses indicated that students were aware of general and national environmental problems and individual responsibilities but they were mostly undecided about the effects of industrialization on the environment. Besides, they were not aware of the role of science and technology for finding solutions for environmental problems. Another important finding regarding to local circumstances was that, students living in Bodrum are not aware of the local environmental problems, such as the reasons for sea pollution. It is concluded as a result that, environmental education attempts shall be proceeded in accordance with the local conditions as well as national and global issues and the curriculum should lead students to make relations between life styles and environmental problems.

This study was conducted to theoretically develop and empirically test a structural equation model of tourism destination competitiveness from the tourism stakeholders'perspective. The proposed hypotheses that attempted to identify the structural relationships among the five constructs in the model were examined through a series of analyses in LISREL: 1) perceived tourism development impacts, 2) environmental attitudes, 3) place attachment, 4) development preferences about destination attractions/resources, and 5) support for destination competitive strategies The principle guideline of this study was that the support of tourism stakeholders for tourism planning and development is a key element for the successful operation, management, and long-term sustainability of tourism destinations. Tourism stakeholders' solid knowledge and experiences in tourism management and industry, professional involvement and participation in tourism planning and development, and long-term community observation and interactions have played an important role in tourism destination management. A total of 646 usable questionnaires were collected from randomly selected tourism stakeholders in the state of Virginia. From the results of hypotheses tests, tourism stakeholders' preferences about tourism attractions/ resources development are a function of perceived tourism development impacts as well as place attachment. The more stakeholders' preference for developing tourism attractions/resources, the more likely they were to support destination competitive strategies such as marketing efforts and activities, and destination management organizations' role. An additional finding that was not hypothesized indicated that tourism stakeholders, who have perceived benefits from tourism development, particularly in its economic and cultural aspects, are likely to support enhancement strategies for destination competitiveness. The implications of these findings can be applied to the enhancement of tourism destination competitiveness. / Ph. D.

中国における都市部と農村部異なる制度的・社会経済的背景により、独特な環境意識を生まれていると考えられる。本研究は、現地調査によりデータを収集し、統計分析を駆使したことにより、都市部と農村部における環境意識の特有の構造と形成メカニズムを解明することを目的とする。先行研究の成果を踏まえ、都市部と農村部の社会構造を考慮し、環境意識に関する総合的な理論モデルを提案し、環境意識の三つのディメンションに分けて展開する。理論的に検討することと実証的なデータの分析結果を基に、環境意識形成の内在因子と外部影響要因を明らかにした。 / Long-time institutional and socioeconomic segmentations make rural China become a distinctive society from the urban China. The remarkable rural and urban division in China supplies us a good context to explore the formation and diverse social facets of environmental consciousness. This study aims to clarify the specific structure and formation mechanism of environmental consciousness under the different social backgrounds of rural and urban China based on the statistical results derived from survey data. Three dimensions of environmental consciousness and an integrated theoretical framework which involves both social structural and social psychological variables are proposed. Based on the proposed theoretical framework and examined data analyses, the inner causes and externally influencing factors of environmental consciousness were clarified. / 博士(文化情報学) / Doctor of Culture and Information Science / 同志社大学 / Doshisha University