Topics of this thesis are principals of Regional policy within European Union and possibilities of gaining donations from EU funds for the projects. It is demonstrated on the concrete project of Regional centre for tourism in Horažďovice. The thesis is focused on destination management and possibilities of implementing it on this project. The output of the thesis is the solution for future activities and better managing of the regional centre according to the executed analysis and questioning.

Academic research into economic restructuring in the tourist industry has solely focused on the strategies adopted by large chain hotel companies and little attention has been paid to the strategies adopted by small scale, family-run accommodation establishments. This sector is particularly significant for traditional resort areas in the UK. For example, in Torbay, Devon (as in most seaside resorts), there is an absence of large chain hotels and small-scale accommodation establishment pl ay an integral role in the local tourism economy.Consequently, an understanding of the competitive pressures and restructuring strategies in this sector is essential in maintaining the long-term health and prosperity of the resort. The aim of this study is therefore to examine the restructuring process occurring in the hotel industry and, in particular, to focus on the restructuring strategies in the small-scale accommodation s ector. To do so, this study will draw on empirical data obtained from a number of sources including a commercial register, holiday accommodation brochures, planning applications and a major questionnaire survey of all serviced and self-catering accommodation establishments o perating in Torbay. This study will show that the restructuring process within the accommodation sector has been influenced by a combination of factors within the internal and external resort environment, including free market forces and public sector intervention. Restructuring strategies have concentrated on the development of ensuite and leisure facilities, although provision has been influenced by the structural and locational characteristics of accommodatione stablishments. A review of the entrepreneurial characteristics of the accommodation providers highlights the complexity of the decision-making process and that business strategy is influenced by highly personalised and individualistic operating characteristics that are difficult to isolate and analyse. Therefore, any policy directives to guide the future development of the resort will depend on dealing with individual managemen strategies and business objectives.

The main aim of this diploma thesis was to work out a feasibility study. This work was defined by the tourism located in the Trebon area. Next important aims were the opportunity identification at the tourism market in the Trebon area, the determination of the right technical and funded protection of this project and finally the definition of the financial side of the project. The market tourism opportunities in Trebon area were determined by a market exploration which was provided by the questionnaire from my bachelor thesis. I defined the best product of the tourism market which was based on the analyses. By that product, it was the service in sightseeing flight in a hot air balloon. There are some options of the funding. For my project it could be a grant from the South Bohemia region for small and medium business or the grant from the Southwest Regional Operational Program NUTS II in session 2007 ? 2013. Next possibility could be the cooperation with the sponsors.

Tourism as an economic activity may be considered an alternative to the development of localities with low rates of economical development and that have tourist attractions that may be offered as a product. However, the strategic plans developed to stimulate Tourism have disregarded the local populations. The research area illustrates well this assertion, Poço Redondo and Canindé do São Francisco have been through a non sustainable tourist exploration process to the local community. The present tourist activities developed in this region are traded by Aracaju (Sergipe state capital) travel agencies and do not fulfill the local communities wishes. From this viewpoint, this research objective is to analyze how these local communities have been benefited by the tourist activity. The tasks performed were: characterize touristically the region, specifically downtown Poço Redondo and Grota do Angico, Canindé do São Francisco and Fazenda Novo Mundo; analyze the local authorities perception of the tourist activity; identify and analyze the effects created to the community by tourism; delineate the involvement of this community with tourism; create a research map focused on the tourist attractions identified; establish a relationship between the tourist activity of the region and the national scenario. For that a thorough bibliographic research about the subject was done and a field research was implemented with the application of questionnaires, interviews with public authorities, private managers and the local community, photographic records, and documental analysis. As result it could be observed that the municipalities studied do not present an integrated management policy for tourism, that the local community is not involved in this activity, that the regional products do not add any value to the traded product, fact that causes the emptying of the tourist experience, that the revenue of the tourist activities in the region is concentrated in the hands of a few entrepreneurs who work in Aracaju and Canindé do São Francisco. As a conclusion, the tourist activity, as it is conducted nowadays, does not bring economic benefits to the local communities and can therefore be considered a non sustainable activity. / O Turismo enquanto atividade econômica pode ser considerado como uma alternativa para o desenvolvimento das localidades que possuem um baixo índice de desenvolvimento econômico e que possuem algum atrativo turístico que possa ser trabalhado como produto. No entanto, os planos estratégicos desenvolvidos para impulsionar o Turismo têm deixado à margem à população dos destinos trabalhados. A região em estudo, Poço Redondo e Canindé do São Francisco vem sofrendo um processo de exploração turística de modelo não sustentável para a comunidade local. O Turismo desenvolvido nessa região, praticado atualmente e comercializado por Agências de Turismo em Aracaju, capital sergipana, não atende aos anseios das comunidades aqui pesquisadas. Sob este viés esta pesquisa tem por objetivo analisar como as comunidades destes municípios estão sendo beneficiadas com a atividade turística, onde se buscou caracterizar turisticamente a região, especificamente a sede do município de Poço Redondo e a Grota do Angico, Canindé do São Francisco e a Fazenda Mundo Novo, analisar a percepção dos gestores das localidades acerca da atividade turística, identificar e analisar os efeitos gerados pelo turismo para a comunidade, caracterizar o envolvimento da comunidade com o turismo, gerar um mapa da pesquisa com enfoque nos atrativos turísticos aqui identificados, relacionar a atividade turística desta região com o cenário nacional. Para tanto, foi realizada uma ampla pesquisa bibliográfica acerca do tema, pesquisa de campo com aplicação de questionários e realização de entrevistas semi-estruturadas com os gestores públicos e privados e com a comunidade local, registros fotográficos e análise de documentos. Como resultados pode-se observar que os municípios estudados não possuem uma política de turismo de gestão integrada, a comunidade local não está envolvida na atividade turística da região, os produtos regionais não estão agregando valor ao produto turístico, ocasionando o esvaziamento da experiência turística, a receita gerada com o turismo nessa região encontra-se centralizada nas mãos de poucos empreendedores que atuam em Aracaju, e em Canindé do São Francisco. Concluindo-se que a atividade turística tal qual como ocorre atualmente não gera os benefícios econômicos para as comunidades locais, configurando-se numa atividade não sustentável.

The aim of the diploma thesis is to analyze the way of destination management support in conditions of Slovakia, mainly in connection with Act No. 91/2010 Z. z. of the tourism support and its subsequent amendments. First part of the thesis is focused on the destination characterization, the topic of tourism destination management and the tourism organization in the particular destination. Theoretical part also deals with a topic of development and organization of tourism in Slovakia. Practical part introduces the Act No. 91/2010 Z. z. of the tourism support and its subsequent amendments in detail. Subsequently, the consequences of adopting the act in the particular regions are analyzed. The final part of the thesis consists of analysis and evaluation of the questionnaire survey, whose aim was to determine the influence of the adopting the act on the development and organization of tourism in particular regions.

Work presents the theoretical aspects of destination management and marketing. It defines the destination management and sustainable development of tourism. The work is applied to destination management and destination marketing in region Sokolovsko. For this destiaci is proposed marketing strategy and marketing mix.

The thesis which is about the "Analysis of the organizational structure of tourism in Canada", reviews in details the institutions and the management of the travel sector in Canada and puts it into prospective with the Czech one. By utilizing the secondary data, this document locates the Canadian tourism market within the global one and also includes information that feeds the Canadian satellite account. After treating the marketing and the management of destinations, this work covers Canadian institutions and their activities influencing the tourism sector. Equally, it describes the situation in Czech Republic. To conclude it gives matter of comparison between two countries' models, together with financial data.

The subject of this thesis is the marketing strategy of traditional European destinations. Its objective is to describe the most suitable marketing strategy for the European destinations facing stronger competition within the market of international tourism. Practical part of the thesis consists of the detailed analysis of the most visited European destination -- France. Secondly, the effects of this strategy are measured by the international quantitative marketing research.

The thesis aims to evaluate the benefits of applying environmental certification in the tourism sector within the context of sustainable development. The first part contains the key definitions in the tourism, and its effects on society are characterized. The gradual evolution of man's relationship to the environment we get to the concept of sustainable development and sustainable tourism. The second chapter introduces the eco-certification, as a tool for sustainable tourism development, from concept definition through historical development, typology to the international context. The third chapter is devoted to eco-certification in the Czech Republic from the beginning to the current situation, creating a basis for analysis of the importance of eco-certification for companies in the Czech Republic in the final chapter. In the fourth chapter a final assessment of the importance of eco-certification in the field of tourism is carried out, based on the results of investigations made, with proposed measures and the prediction of future trends.

Destination management is a management method, which is based primarily on the cooperation of stakeholders from the private and public sector while ensuring the effective development of tourism in the destination. The aim of the thesis is to evaluate the status of destination management organisation in the promotion of tourism. The actual impact of the functioning of destination management organisation on tourism cannot be directly analyzed. However destination management organisation, through implementing projects focused mainly on marketing and cooperation with other stakeholders, positively promotes tourism in the destination.