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The initial direction of this research was in the application of Quality tools and techniques, within the framework of the EFQM Model for Business Excellence. Three quality improvement projects managed by the author (Cost of Quality, BPR and Benchmarking) sought to identify the key elements of a process improvement methodology. However, the completion of the three case studies led the author to review the whole approach of the research. The review led to the need to develop an understanding of the culture and the environment of an organisation as a precursor to implementing quality improvement. The ability of an organisation to manage the process of continuous improvement or TQM implementation was fundamentally dependent on the culture of an organisation. Organisational culture is the bedrock upon which organisational change is based and an understanding of the culture could help the practitioner focus on key change issues at the outset. The main work in the research then set about attempting to develop and test a model of organisational culture and climate which would help practitioners develop a fuller understanding of organisational culture and internal environment before interventions were carried out. A process for developing an understanding of organisational culture and climate was derived, using information obtained from the culture, quality and climate literature and the review of the case studies. This process included the use of various tools and techniques such as multi-item questionnaire and focus groups. The process used Focus Groups to identify key issues within Lloyds TSB and to help develop a multi-item questionnaire, termed PCOC. The PCOC questionnaire was then tested in four different Areas of Lloyds TSB and the results were analysed and compared to identify similarities and differences across Business Areas. The implications for the implementation of quality improvement were identified and recommendations for managing change were made.

<p>This research study focuses on how a company can achieve competitive advantage through total quality management from a marketing mix standpoint. To gain a deeper grasp of the research topic, a research question was formulated and the thesis is based on the marketing mix and competitive advantage model which is the theoretical framework of this study.</p><p>The research is a qualitative study and the empirical data was collected from two international companies operating in Halmstad i.e. HMS Industrial Networks AB and Ernst & Young LLP.</p><p>The findings show that quality is not an extra cost for the company, rather it is a way to increase your productivity, the better quality you have, the fewer products you discard and the better planning you have. Hence it was deduced from the research that competitive advantage is achievable by ensuring proper quality management in the pricing, product, promotion and distribution strategies implemented by a company.</p>

This research study focuses on how a company can achieve competitive advantage through total quality management from a marketing mix standpoint. To gain a deeper grasp of the research topic, a research question was formulated and the thesis is based on the marketing mix and competitive advantage model which is the theoretical framework of this study. The research is a qualitative study and the empirical data was collected from two international companies operating in Halmstad i.e. HMS Industrial Networks AB and Ernst & Young LLP. The findings show that quality is not an extra cost for the company, rather it is a way to increase your productivity, the better quality you have, the fewer products you discard and the better planning you have. Hence it was deduced from the research that competitive advantage is achievable by ensuring proper quality management in the pricing, product, promotion and distribution strategies implemented by a company.

Nowadays, China has the tendency that more and more military-owned hotels are shifting toprivate hotels gradually over time. Military-owned hotels have various disadvantages.However, they also have many reasons to exist as well. This thesis aims to answer theresearch question on how the military-owned hotels can deal with the privatization tendencythrough the application of TQM systematically. Case study and literature review are used tofind out the answers to the research question. Two case hotels, one military-owned hotel andone private hotel, are considered in this thesis. In order to guarantee the privacy of the twohotels and their staff, the military-owned hotel would be called Hotel A, and the private hotelwould be called Hotel B. By reviewing various TQM theories, five important aspects in theparticular quality management system have been identified for the case hotels. Finally, ageneralized quality management system model is developed for Chinese Military-ownedhotels in order to make them survive in the competition with private hotels.

The most important topic of quality management in recently year is the relationship between TQM and organizational performance, and the ISO 9000 is also the index of the quality management system promoted around the world. This empirical study that utilizes a mail survey tries to explore the influence of implementing the ISO 9000 in TQM practices and organization performance. This study also aims at the relationship between TQM and organization performance. The result showed that the score of six TQM categories upraised significantly, which consist with the others report¡¦s views ¡V ¡§ISO 9000 is the first step toward to TQM¡¨ The result also showed that ISO 9000 certification has administered very important on establish the quality culture and on concept of quality. For verifying the relation between the TQM & the organizational performance, the results showed that the relationship between TQM & quality performance are statistically significant but, if go thoroughly into the details by regression analysis, we found only two categories ¡§process & service management¡¨ & the ¡§customer satisfaction¡¨, which have the significant relationship with quality performance.

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