The existence of the rhino is under serious threat. South Africa has experienced a dramatic increase in rhino poaching since 2008. With the current trend of poaching, rhino in South Africa will soon become extinct. The current strategies to protect rhino have proved to be ineffective. The common view is that rhino poaching is morally wrong, and associated with greed and evil intentions and that rhino poaching must be stopped; however, there are two schools of thought regarding two main approaches (in association with current strategies) to be used in order to stop or limit poaching. The first school of thought supports the CITES ban on international trade in rhino horn, and believes that rhino poaching can only be stopped by eliminating demand (the “conventional approach”). The second school of thought is in favour of the legalisation of international trade, and argues that any solutions to the rhino poaching problem must address the underlying economic forces. This is called the sustainable approach. The research aimed to investigate the effectiveness of the ban on international trade in rhino horn, as well as the viability of legalising international trade. The effectiveness of the current strategies was also investigated. A qualitative research design was used, and eighteen participants were selected in order to obtain information by means of semi-structured interviews and questionnaires.The first school of thought supports the CITES ban on international trade in rhino horn, and believes that rhino poaching can only be stopped by eliminating demand (the “conventional approach”). The second school of thought is in favour of the legalisation of international trade, and argues that any solutions to the rhino poaching problem must address the underlying economic forces. This is called the sustainable approach. The research aimed to investigate the effectiveness of the ban on international trade in rhino horn, as well as the viability of legalising international trade. The effectiveness of the current strategies was also investigated. A qualitative research design was used, and eighteen participants were selected in order to obtain information by means of semi-structured interviews and questionnaires. A literature review was also conducted, for the purpose of evaluating the responses of participants, and also for the purpose of validity and reliability. The findings indicated that the scales tip in favor of a well-managed, legalized trade, inter alia, to make funds available to rhino owners, rhino custodians and the government, on the one hand, and, on the other hand, to reduce the reward and increase the risk to the poacher. Findings also indicated that a legalized trade cannot be implemented in isolation; it goes hand in hand with increased security and improved law enforcement, while strategies such as dehorning and translocation still have a role to play. Finally, findings also indicated that communities need to be involved in the sustainable use approach. These communities are currently excluded from the benefits derived from the neighboring protected areas, thereby making them susceptible to being recruited as poachers. / Environmental Sciences / Ph. D. (Environmental Management)