Return on equity is often associated with prudent risk-taking and the attraction of new clients in advanced economies like the United States, where shadow banks are not regulated. Researchers have contended that freedom from regulation encourages risk-taking and earning of higher profits, but there is a lack of empirical evidence addressing this relationship. The purpose of this quantitative study was to investigate whether lack of regulations result in increased return on equity. The theoretical framework was regulatory arbitrage by Ricks M, Gennaioli N, Shleifer A, and Vishny R. The research question addressed the relationship between regulation, profit margin, leverage, asset turnover, economic condition, and strategy, and the bottom-line of banks (traditional and shadow) as measured by return on equity. A quasi-experimental design was used to examine data from 42 annual returns filed using Security and Exchange Commission (SEC) Form 10-K from U.S. banks with Standard Industrial Classification (SIC) Code 6021 and 6211. Multiple regression was used to analyze the data. Results indicated that regulation did not show any significant correlation with the bottom-line of banks as measured by return on equity. However, there was a significant correlation between the bottom-line banks and other independent variables including profit margin, leverage, and asset turnover. This study contributes to positive social change by assisting regulators and lawmakers in improving their roles in regulating traditional and shadow banks, thereby reducing the likelihood of crises in the U.S. banking system.

Syfte: Syftet med detta examensarbete är att förklara vad som är den främst avgörande faktorn vid privatkundens val av marginalbank, genom att jämföra med demografiska variabler samt hur deras val kan användas vid segmentering. Dessutom vill vi titta på vilka typer av banker privatkunder har. Metod: För att nå fram till resultat för analysen har ett positivistiskt angreppssätt och en deduktiv ansats använts. Det empiriska materialet är baserat på en enkätundersökning gjord på personer i Hässleholm och Ängelholm. Datainsamlingen har sedan analyserats med hjälp av korstabeller. Teoretiskt perspektiv: Studien utgår ifrån tidigare forskning inom området som har använts för att kunna upptäcka faktorer som kan förklara vårt syfte. Resultat:  Analysen visade att vid val av marginalbanker värdesätts faktorer så som bra pris på varor i butik samt bonuscheckar. Vad som också framkom är att vid segmentering av kunder bör bankerna, enligt reslutat från denna uppsats, använda sig av differentierad marknadsföring vid segmentering av kunder. / Purpose: The aim of this study is to explain what the cardinal factor is when clients choose their marginbank by comparing demographic variables and how their choice can be used in segmentation. Method: To reach results for the analysis a positivistic approach and a deductive projection have been used. The research is based on a survey studying people in Hässleholm and Ängelholm. The collected data has been analyzed using crosstabs. Theoretical perspective: This study is based on previous research within the area that have been used to identify factors that can explain the aim of this research. Conclusion: The analysis resulted in a conclusion showing that when private clients choose their margin bank great offers and bonuschecks matters. It also showed that banks, based on this paper, should use differentiated marketing when segmenting their customers.

The thesis is a summary of the basic principles of bank trading focusing on the differences between business of traditional and "low-cost" banks. Furthermore, this thesis contains the analysis of operational revenues and costs of selected banks subsequently analyzed the structure of sources operational profit of selected traditional banks in comparison with selected "low-cost" banks in ČR. This thesis includes analyzis of trends that currently move the banking sector and following the trends analysis of non-banking services provided by banks in ČR which can be considered as an alternative source operational profit of traditional banks. The last part of the thesis includes evaluation of the survey, which was carried out to determine customer satisfaction with bank services in ČR.