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CHINESE FANS, TRANSCULTURAL FANDOM: AN ETHNOGRAPHIC APPROACHZhang, Xiwen 04 1900 (has links)
My project delves into Chinese fans’ everyday meaning-making, situating their local consumption of global culture in China’s particular historical, social and cultural contexts, and connecting their identity work with global processes of hybridization. I explored questions of how Chinese fans consume global popular culture in China’s particular historical, social and cultural contexts, how the meaning-making of the fan identity intersects with gender and nationality in a transcultural fandom, and how investigating Chinese fandom in global processes of hybridization in China’s unique context contributes to a deeper understanding of fandom in general. I conducted participant observation, in- depth interviews, and textual analysis in three transcultural fandoms in China, including a cinephile community of Marvel Cinematic Universe (MCU), an idol fan community of Produce Camp 2021, and a cinephile community of Hollywood movies. I combined the postcolonial concept of hybridity with fandom theories to tease out the complexity of power dynamics in fans’ negotiation of gender and nationality. My analysis points to the constructed nature of fan communities to rethink all local fandoms as transcultural, as they stand at the intersections of varied transcultural media consumptions in globalization. It reveals how hybridity constitutes the inevitable condition of local fandom. At the same time, it seeks to develop a deeper understanding of how American hegemony, as a historical force of concern to globalization scholars, remains influential in local processes of hybridization in an increasingly globalized world. / Media & Communication
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