Sustainable transportation solutions are the goal for the future. With the technological shit happening in the transportation market towards electric vehicles, the electric road system (ERS) is a necessary technology required to reach the sustainability goals for the future. While many studies show the role of innovation in a socio-technical landscape, many neglect the diffusion process of the innovation which occurs to create a socio-technical change. The nature of this thesis is an exploratory case study with a qualitative approach. To address the study, a literature review for the diffusion of innovation, its characteristics, multi-level perspective, and technology readiness level (TRL) was presented in order to provide a better understanding and build a foundation for the research. A review of scientific articles regarding the electric road system was performed to provide insights and obtain information on the technology. The data from scientific articles were complemented by interviews from experts regarding electric road systems to obtain an understanding of technology if it was to be implemented in the future in Sweden. The empirics collected were analyzed using the literature framework and conclusions were drawn. Analyzing the data was required to find the factors hindering the technology and if there is a window of opportunity for the technology to exist in the Swedish market. Environmental sustainability has been the driving factor, but the rate of diffusion for the technology will depend on the complexity and the maturity of the technology to function as a whole working system. The study contributes to evaluating the implementation of an inductive electric road system in the Swedish context and if it could be a viable solution in the transportation market. The perspectives of the technology in the Swedish market and the motivation for the solution are discussed. An analytical contribution by evaluating if the technology could exist in the future and insights on the diffusion of the technology into the existing landscape.

This diploma deals with the changes and challenges that transportation companies will face at the beginning of 2010 due to the liberalization of the public transportation market. It is structured into a first part describing the theory and a second part that applies the theory into praxis. The theory focuses on the development of public transportation, the nomenclature, and specific terms related to the public transportation market, legal changes, financials and other influencing effects. The complete diploma is written with focus on bus transportation. The second part analyzes the current situation on the Czech public bus transportation market and further expected changes starting with 2010. General recommendations are made and possible strategies described how to establish in the market. Finally there is made an explicit recommendation for a specific bus company