This thesis was focused on the importance and new trends of hipotourism in South Bohemia and further development of this type of tourism. The work describes the South Bohemia and his regions. Indicators of tourism oriented to hipotourism are described. The questionnaire was compiled in the analysis of hipotourism. Based on the analysis and survey project was developed further development of hipotourism in South Bohemia.

The aim of this thesis was to design a business concept of rural tourism accommodation in Strakonice. The concept was designed based on information obtained from a questionnaire survey directed inquiry, guided interview and a thorough situational analysis, analysis of customers, competitors and suppliers. The data thus obtained was proposed business concept of romantic country house Na Paloučku.

This diploma deals with history and progress of skialpinism in the (historically) Czech lands. The diploma consists of 4 parts. The first one defines the term Skialpinism in its progress stages. The second part of the diploma deals with the beginning and progress of skis as an equipment, progress of ski bindings, and other necessary equipment for skialpinism, for example climbing skins. In the third part the history of skialpinism is divided into individual stages, starting with the period 1900 {--} 1918, and then the period between the Wars, followed by the period from 1945 to 1975, and the last one is the period from 1975 to present. The fourth part covers comparison of the skialpinism evolution in the Czech lands, progress of the Czech skialpinism outside the Czech country, and the progress of skialpinism in the world.

The subject of master thesis "The proposal of dark tourism development project" is to create a project, which will lead to higher attendace in the Terezín Memorial. The thesis consists of theoretical and practical part. The theoretical part explains questions about tourism, dark tourism and methods wich were used during processing this thesis. The practical part of the thesis focuses on creating dark tourism development project. Project processing hase a base in the results of analysis which were processed in bachelor thesis "Preconditions of commercial use in tourism of concentration capms".

The subject of this thesis is the persona of Josef Aleš-Lyžec - Czech pedagogue, draftsman, translator, tourist, and pioneer and propagator of skiing in the Czech lands. The thesis is created using historical method based on the study of source material of the Aleš hereditament in Literary Archive in Memorial of National Literature in Prague. In the first part we are introduced to a brief biography of Josef Aleš-Lyžec, which summarizes the most important moments of his life. The second part of the thesis aims at describing the key facets of his life, based on surviving writings, especially his endeavors in pedagogy, art and skiing. The analysis of his correspondence is also strongly accentuated, as it sheds light on his relationships with his more famous relative Mikoláš Aleš, his illegitimate son Josef Váchal and his mother Anna Váchalová (Hlaváčková). The intended purpose of the whole thesis is to depict this half-forgotten persona to a present reader, who until now had no Aleš biography available to him. KEYWORDS Josef Aleš-Lyžec, Mikoláš Aleš, Josef Váchal, Anna Váchalová, biography, family correspondence, skiing in the Czech lands, teacher at the turn of the 19th and 20th centuries.

The theory part of the thesis discusses internet marketing, its development and specifics. In addition, it discusses individual tools of internet marketing and measuring of their efficiency. The practical part focuses on using internet marketing in tourism, using as a case study Hastrman Boat Rental. Marketing activities of the rental place and of its competitors are analysed. On the basis of the theory findings acquired and the analysis made, a marketing strategy is proposed for the selected company.

Summary The aim of this thesis is to describe the history and development of the Mountain service in Czech countries as well as in available archives look for documents giving evidence of its history and development. Another target is to point out the associations connected with the mountain terrain or associated with the origin of the Mountain service. Another goal was to monitor the development of the symbol, membership cards and technology which was or stil is used by the Mountain service. The thesis also contains an overview of commencement of rescue associations in selected European countries where the organized rescue of people in mountain terrain has a similar period of origin and similar circumstances. Those organizations, which mostly helped to create mountain rescue service, were Alpine clubs, tourist clubs, conservationists or gymnastic associations. From the territorial prospective we speak about Austria, Germany, France and Italy. From the time point of view the formation of rescue service dates from the middle of the 19th century. The greatest reason for an increasing amount of people (tourists) coming to the mountain terrain in Europe was mostly the scientific-technical progress in the second half of the 19th century. Due to the construction of railways throughout Europe, development...

The aim of the diploma thesis is sustainable tourism in the mountainous environment. Alpine habitats include a valuable natural environment where tourism can leave lasting effects. Research focuses on the operation of mountain chalets in the High Tatras and the influence of alpine tourism on the environment in terms of three pillars of sustainable development using qualitative methods, namely the triangulation method. Key words: sustainable tourism, mountain chalets, alpine tourism, High Tatras

Nutrition of both professional and occasional climbers in high altitude is often discussed topic in sports nutrition. Specially with latest studies showing connection between poor nutrition and high altitude sickness development. Dehydration in particular has a huge effect on the body at these altitudes and can be responsible for many of the symptoms previously attributed to hypoxia. The research was focused on the theoretical part, in which basic issue of nutrition and hydration are shown, as well as the acute issues that climbers may have experience on their journey to high altitude. The practical part was evaluated by a quantitative approach with the help of a questionnaire survey and its evaluation. The questionnaire was anonymous, nonstandardized with open and closed questions. A total of 68 respondents participated in the research. The results of the investigation are evaluated and discussed in the final parts of the thesis. The main objective of the thesis was focused on the dietary habits of respondents during their stay in high altitude, their awareness of the risks resulting from poor nutrition and dehydration and assess how much care respondents take about nutrition and hydration during their travels. Four hypotheses were set for the thesis. Key words: Nutrition; hydratation; acute...

Tatra mountain region is considered to be a part of Slovak and Polish national identity. It is remarkable for outstanding sceneries and man’s relation to the country that developed from first settlements to an important tourist tradition. Such large area can be retained only by preserving its values that stay valid through time. New concept for the region is based on fully functional network of tourist trails. Proposing four objects of tourist accommodation in thoroughly selected locations, the project presents an idea of architectural space dealing with different requirements of its users.